Ypulse Essentials: Alloy's First Digital Slate, American Eagle Opens Kids Chain, 'Britain's Next Top Model'

hollywoodhighschoolAlloy’s first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here] Also ‘The Guild’ returns for a fourth season) (Tubefilter) (via Pop Candy)

-YMCA rebrands as ‘The Y’ (to coincide with “efforts to emphasize the impact its programs have on youth, healthy living and communities.” And Jezebel talks to Girl Scouts Senior Brand Manager Sharon Lee after their lukewarm review of the new logo) (New York Times, reg. required)

- American Eagle opens kids stores (expanding on its 77kids line. And in her first post-Hills career move, Audrina Patridge is the new face of surf brand Bongo) (WSJ, reg. required)

- Mashable spotlights Headliner (a cool recommendation exchange to help artists and bands promote each other on MySpace, Twitter and Facebook. Also GodBlock a web filter targeted towards parents and schools who want to prevent “kids from being indoctrinated into any religion before they are of the age to make such decisions”... might be an elaborate hoax) (MSNBC)

- Comic-Con schedule announced (Also Mark Ruffalo to step in for Edward Norton as “The Hulk” in “The Avengers.” And new featurette fuels the hype machine for “Scott Pilgrim Vs The World” (via Pop Candy) (Den of Geek)

- Disney’s ‘Socerer’s Apprentice’ opens midweek (And an untitled Gargoyles movie in the works at Disney is described as Socerer’s ‘spiritual sequel’) (Variety, reg. required) (Cinemablend)

- ‘Britain’s Next Top Model’ slammed (by The Guardian’s arts editor for a lad mag photo shoot—thanks Derek! Meanwhile the Beauty Mirror iPhone app looks to help parents send positive messages to their tween girls )

- What would-be teen moms can learn from…

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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