Ypulse Essentials: Alloy's First Digital Slate, American Eagle Opens Kids Chain, 'Britain's Next Top Model'

hollywoodhighschoolAlloy’s first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here] Also ‘The Guild’ returns for a fourth season) (Tubefilter) (via Pop Candy)

-YMCA rebrands as ‘The Y’ (to coincide with “efforts to emphasize the impact its programs have on youth, healthy living and communities.” And Jezebel talks to Girl Scouts Senior Brand Manager Sharon Lee after their lukewarm review of the new logo) (New York Times, reg. required)

- American Eagle opens kids stores (expanding on its 77kids line. And in her first post-Hills career move, Audrina Patridge is the new face of surf brand Bongo) (WSJ, reg. required)

- Mashable spotlights Headliner (a cool recommendation exchange to help artists and bands promote each other on MySpace, Twitter and Facebook. Also GodBlock a web filter targeted towards parents and schools who want to prevent “kids from being indoctrinated into any religion before they are of the age to make such decisions”... might be an elaborate hoax) (MSNBC)

- Comic-Con schedule announced (Also Mark Ruffalo to step in for Edward Norton as “The Hulk” in “The Avengers.” And new featurette fuels the hype machine for “Scott Pilgrim Vs The World” (via Pop Candy) (Den of Geek)

- Disney’s ‘Socerer’s Apprentice’ opens midweek (And an untitled Gargoyles movie in the works at Disney is described as Socerer’s ‘spiritual sequel’) (Variety, reg. required) (Cinemablend)

- ‘Britain’s Next Top Model’ slammed (by The Guardian’s arts editor for a lad mag photo shoot—thanks Derek! Meanwhile the Beauty Mirror iPhone app looks to help parents send positive messages to their tween girls )

- What would-be teen moms can learn from…

 
 

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Millennial News Feed

Quote of the Day: “I want to buy a home in the future so I can live in a place I earned for myself.” –Male, 25, PA

Millennials know how to score a deal online. New research has found that 18-34-year-olds are more than willing to bend the truth and use some hacks to get discounts and “game e-commerce”: 26% have intentionally given a fake birth date to get a coupon, versus 17% of all adults, and 47% will leave items in their online shopping bags on purpose in hopes the retailer will contact them with a discount later. (Adweek)

The creator of Vine has a new app that’s all about creativity and getting weird. Byte is inspired by vintage internet tools like Dreamweaver and Mario Paint, and gives users a slew of ”wild” features like drawing, music creation, and photo-editing that includes memes and GIFs. Where Vine limits users to 6-second loops to display artistry, Byte “destroy[s] the notion of constraints and see what emerges from the chaos.” (The Verge)

We often tell brands that young consumers are so massively influential because they are eager to share their opinions: if they like you, they’ll tell 200 of their friends, if they don’t like you, they’ll tell 2000, all with a simple click. Right now, they’re telling Urban Outfitters what they think of their pricing and products with the trending hashtag #UrbanOutfittersBeLike. Critics are using the tag to share images of simple everyday items like plastic bags and pencils along with fancy descriptions and ridiculous high price tags. (Digiday)

Young working moms today are “getting more love than ever,” and are more supported than those in previous generations. Recent research found that only 22% of 12th graders believe that kids suffer if their mom works, compared to 34% in the ‘90s, and 59% in the ‘70s. In 2012, 72% of adults agreed that “a working mother can establish just as warm and secure a relationship with her children as a mother who does not work,” versus less than half of adults in 1977. (Time)

Major toy makers have banded together to promote the power of playing. The new marketing campaign “The Genius of Play” is an effort from brands and retailers like Mattel, Hasbro, and Toys ‘R’ Us to encourage “open ended” playtime. Ten animated videos show parents and kids how toys and games can help emotional development, creativity, and other healthy skills. Parents are being asked to sign a “Play Pledge” to devote hours of their kids’ time to free-play. (StreamDaily

Our Q2 2015 Ypulse Quarterly report comes out today! Four times a year, we dig deep into three major trends we see changing the way that young consumers view the world, impacting how they behave, and shifting what they expect from brands. This report covers the trends Fame Redefined, Fit Gone Glam, and Home Sweet Home. Here’s a sneak peak of what’s inside! (Ypulse)

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