Ypulse Essentials: Alloy's First Digital Slate, American Eagle Opens Kids Chain, 'Britain's Next Top Model'

hollywoodhighschoolAlloy’s first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here] Also ‘The Guild’ returns for a fourth season) (Tubefilter) (via Pop Candy)

-YMCA rebrands as ‘The Y’ (to coincide with “efforts to emphasize the impact its programs have on youth, healthy living and communities.” And Jezebel talks to Girl Scouts Senior Brand Manager Sharon Lee after their lukewarm review of the new logo) (New York Times, reg. required)

- American Eagle opens kids stores (expanding on its 77kids line. And in her first post-Hills career move, Audrina Patridge is the new face of surf brand Bongo) (WSJ, reg. required)

- Mashable spotlights Headliner (a cool recommendation exchange to help artists and bands promote each other on MySpace, Twitter and Facebook. Also GodBlock a web filter targeted towards parents and schools who want to prevent “kids from being indoctrinated into any religion before they are of the age to make such decisions”... might be an elaborate hoax) (MSNBC)

- Comic-Con schedule announced (Also Mark Ruffalo to step in for Edward Norton as “The Hulk” in “The Avengers.” And new featurette fuels the hype machine for “Scott Pilgrim Vs The World” (via Pop Candy) (Den of Geek)

- Disney’s ‘Socerer’s Apprentice’ opens midweek (And an untitled Gargoyles movie in the works at Disney is described as Socerer’s ‘spiritual sequel’) (Variety, reg. required) (Cinemablend)

- ‘Britain’s Next Top Model’ slammed (by The Guardian’s arts editor for a lad mag photo shoot—thanks Derek! Meanwhile the Beauty Mirror iPhone app looks to help parents send positive messages to their tween girls )

- What would-be teen moms can learn from…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

The hottest new trend at Millennial companies: student loan repayments. In a 2015 Iontuition survey, eight in ten respondents say they would like to work for a company that offers student loan repayment assistance, and about half say they prefer student debt help over 401(k) contributions. The benefit has also been shown to deter employees from job-hopping and instead stay to “reap the entirety” of it. Despite the high interest, only 4% of companies are currently offering such programs—including Aetna, Fidelity Investments, Pricewaterhouse Coopers, and SoFi—but a change in legislation that will make the “benefit more favorable from a tax standpoint” may motivate others to follow. (Forbes

Fast casual restaurant Zoës Kitchen sees kids as the “no nugget generation.” The restaurant is debuting an updated kids’ menu that focuses on a variety of nutritious made-from-scratch meals for the “next generation of foodies,” including salmon or shrimp kabobs, ham and cheese piadina made with fresh mozzarella, and an orzo pasta bowl. The President of Zoës Kitchen, who happens to be the father of two young daughters, say that the kids of today “love experiencing new flavors, and gladly choose kabobs and hummus over fries… Ultimately, they crave food that makes them feel good.” (Business Wire

A new documentary is putting six recent graduates in the spotlight as they navigate the startup world in Detroit. Generation Startup, created by an Oscar-winning director, is revealing the “big sacrifices” young entrepreneurs are making “in the hopes of building something new, exciting and, hopefully, financially rewarding.” The graduates are all fellows or alumni for Venture of America, an organization that assists aspiring entrepreneurs, and are faced with challenges that include working 18-hour days, living in uncomfortable environments, and handling disapproval from parents who encourage a more stable career path. (Fast Company

According to a 2016 Bankrate survey, Millennials are great at saving—but that’s mostly because they have to be. About 62% of 18-29-year-olds are saving at least 5% of their income, which has become even more necessary in unreliable workplaces of today. Employers are increasingly hiring temporary employees or independent contractors, and as a result are not offering benefits like health insurance and paid leave. Many Millennials who can save have also been privileged with access to their parents’ financial help, which white children are three more likely to have than black children. (Quartz

Pokémon mania is passing its peak. Sensor Tower, SurveyMonkey, and Apptopia data have revealed that “Pokémon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend,” which many have observed is expected of any app that receives such intense initial attention. In our recent survey on Pokémon Go players we found that more than half consider the game a fad that no will care about a year from now. Google Trends data is also showing declining interest in augmented reality, however the possibilities of the technology shouldn’t be discounted after so many young consumers showed they will embrace it. (Bloomberg

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

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