Ypulse Essentials: Alloy's First Digital Slate, American Eagle Opens Kids Chain, 'Britain's Next Top Model'

hollywoodhighschoolAlloy’s first official digital slate (Newly formed digital division Banks & Reed announce three original teen web series coming this summer and fall. This includes an adaptation of YA book Hollywood is like High School with Money [pictured here] Also ‘The Guild’ returns for a fourth season) (Tubefilter) (via Pop Candy)

-YMCA rebrands as ‘The Y’ (to coincide with “efforts to emphasize the impact its programs have on youth, healthy living and communities.” And Jezebel talks to Girl Scouts Senior Brand Manager Sharon Lee after their lukewarm review of the new logo) (New York Times, reg. required)

- American Eagle opens kids stores (expanding on its 77kids line. And in her first post-Hills career move, Audrina Patridge is the new face of surf brand Bongo) (WSJ, reg. required)

- Mashable spotlights Headliner (a cool recommendation exchange to help artists and bands promote each other on MySpace, Twitter and Facebook. Also GodBlock a web filter targeted towards parents and schools who want to prevent “kids from being indoctrinated into any religion before they are of the age to make such decisions”... might be an elaborate hoax) (MSNBC)

- Comic-Con schedule announced (Also Mark Ruffalo to step in for Edward Norton as “The Hulk” in “The Avengers.” And new featurette fuels the hype machine for “Scott Pilgrim Vs The World” (via Pop Candy) (Den of Geek)

- Disney’s ‘Socerer’s Apprentice’ opens midweek (And an untitled Gargoyles movie in the works at Disney is described as Socerer’s ‘spiritual sequel’) (Variety, reg. required) (Cinemablend)

- ‘Britain’s Next Top Model’ slammed (by The Guardian’s arts editor for a lad mag photo shoot—thanks Derek! Meanwhile the Beauty Mirror iPhone app looks to help parents send positive messages to their tween girls )

- What would-be teen moms can learn from…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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