Ypulse Essentials: A&F Has A Situation With The Situation, Magazines Entice Young Readers, Converse Supports Indie Music

The Situation In A&FThe Situation is known for taking his shirt off (but now Abercrombie & Fitch wants to pay him to do so. The student-targeted brand has offered “a substantial payment” to Mike Sorrentino and his cast mates to not wear its clothing. While the brand is kinda joking, it’s also kinda serious, claiming that the “Jersey Shore” stars are damaging to the brand’s aspirational appeal…and we all know what happened to Ed Hardy after a few too many appearances on the show. In other fashion-meets-TV news, “The Carrie Diaries” may be coming to The CW, led by the same producers of “Gossip Girl.” All we have to say is…yessss!!!) (WSJ, reg required) (Deadline Hollywood)

- Magazine editors are attempting to attract a younger demographic (by turning over their most valuable real estate: their magazine covers. Seventeen, Rolling Stone, and others are entrusting fans to select the bands and beauties that grace their covers through social media participation, and it’s working to get young readers, well, reading. Digital apps are also part of the deal, giving young readers on-the-go access. Speaking of apps, Starbucks and Apple are teaming up to offer customers a free app with purchase. Now that’s easy to swallow!) (WWD) (PSFK)

- What do Katy Perry and Michael Jackson have in common? (They’re the only two artists to ever have five singles from one album top the Hot 100 charts. In other music news, if you’ve read ‘The Hunger Games’ you know that Katniss has a lovely singing voice that birds will stop and listen to. And the same is apparently true of Jennifer Lawrence, who will appear on the film’s soundtrack singing a song from a pivotal moment in the book. Converse, known for some awesome musical collaborations, releases its latest featuring Matt & Kim, Soulja Boy, and Andrew W.K. The catchy track was recorded…

 
 

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Millennial News Feed

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York TimesGothamist

Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes

Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider

The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young.  (Entertainment Weekly

YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times

“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX

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