Ypulse Essentials: A&F Has A Situation With The Situation, Magazines Entice Young Readers, Converse Supports Indie Music

The Situation In A&FThe Situation is known for taking his shirt off (but now Abercrombie & Fitch wants to pay him to do so. The student-targeted brand has offered “a substantial payment” to Mike Sorrentino and his cast mates to not wear its clothing. While the brand is kinda joking, it’s also kinda serious, claiming that the “Jersey Shore” stars are damaging to the brand’s aspirational appeal…and we all know what happened to Ed Hardy after a few too many appearances on the show. In other fashion-meets-TV news, “The Carrie Diaries” may be coming to The CW, led by the same producers of “Gossip Girl.” All we have to say is…yessss!!!) (WSJ, reg required) (Deadline Hollywood)

- Magazine editors are attempting to attract a younger demographic (by turning over their most valuable real estate: their magazine covers. Seventeen, Rolling Stone, and others are entrusting fans to select the bands and beauties that grace their covers through social media participation, and it’s working to get young readers, well, reading. Digital apps are also part of the deal, giving young readers on-the-go access. Speaking of apps, Starbucks and Apple are teaming up to offer customers a free app with purchase. Now that’s easy to swallow!) (WWD) (PSFK)

- What do Katy Perry and Michael Jackson have in common? (They’re the only two artists to ever have five singles from one album top the Hot 100 charts. In other music news, if you’ve read ‘The Hunger Games’ you know that Katniss has a lovely singing voice that birds will stop and listen to. And the same is apparently true of Jennifer Lawrence, who will appear on the film’s soundtrack singing a song from a pivotal moment in the book. Converse, known for some awesome musical collaborations, releases its latest featuring Matt & Kim, Soulja Boy, and Andrew W.K. The catchy track was recorded…

 
 

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Millennial News Feed

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

One teacher has declared war on homework. A note that has gone viral on Facebook and Reddit outlines a teacher’s new policy that homework will be limited to the work that students did not complete during the school day. They explain, “Research had been unable to prove that homework improves student performance, Rather, I ask that you spend your evenings doing things that are proven to correlate with student success. Eating dinner as a family, read together, play outside, and get your child to bed early.” Schools in Massachusetts have also adopted a “no homework” policy, signifying the start of a larger trend. (Mashable

Adidas is winning out with young consumers of all ages in China. According to RTG Consulting Group’s brand relevance report, Chinese Millennials and teens agree on similar brands as the most relevant in the apparel and footwear industry. Adidas came in first for both groups, for its products and social media strategy, and Zara, Uniqlo, and Nike followed. The least relevant fashion brand was H&M for Millennials, and Converse for teens. (Sourcing Journal

Game developer Blizzard is using the Broken Windows Theory—the idea that disorder breeds more disorder—in its war with cyber bullying. For its team-based shooter game Overwatch, Blizzard has implemented a chatbot to keep an eye out for negative phrases and turn them into “charming, self-effacing statements.” For example, “gg ez,” a commonly used phrase to let opponents know that victory was too easy, is automatically turned into phrases like "I'm wrestling with some insecurity issues in my life but thank you all for playing with me." The developer hopes that by hiding toxic behaviors, others won’t be encouraged to do the same. (Motherboard

Millennials are more likely than Boomers to marry someone with a different approach to finances. A recent TD Ameritrade survey asked respondents to categorize themselves as either savers or as spenders, and found that although more than half of Millennials and Boomers agree that savers being married to savers prevents financial disagreements in a marriage, 66% of Boomer savers are married to other savers, compared to 52% of Millennial savers. The younger generation is also more comfortable with it: only 23% of Millennial savers said they wouldn’t be happy with a spender, versus 40% of Boomers. (Investor’s Business Daily

According to Apple CEO Tim Cook, schools should be teaching coding as a second language. Computer programming been shown to help “kids see the world algorithmically, in patterns, and in cause and effect,” and some experts say coding education is crucial for kids to stay competitive. Although the youth of North America are well versed in Snapchat and YouTube language, one media theorist argues: "Unless kids understand how [the platforms they use] ­­are created…they're at a disadvantage to those who do know how to build and take apart these platforms." In the British Columbia province of Canada, students will soon be required to take coding from Grades 6-9. (CBC News)

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

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