Ypulse Essentials: A Hunger Games Game, Google+ Is Still Growing, Millennial Women Want & Give Shopping Advice

Hunger GamesGet ready for Hunger Games the, uh, game… (Lionsgate is teaming up with Funtactix to build a social game that takes place in the world of Panem. Debuting the same day as the movie, it will give us the first official map of the futuristic country, which plenty of fans have been trying to divine on their own. In other games news, an Angry Birds K’nex building set — complete with favorite characters and buildable launchers — seems like a brilliant product extension) (Examiner) (Google) (Kidscreen)

- The Super Bowl isn’t just the ultimate sporting event, it’s the ultimate advertising (competition! This year, Google’s businesses are helping us experience it to the max with a YouTube channel created just for the occasion called Ad Blitz 2012 — blitz! get it? — and a Google+ hangout the following day to discuss all this hits and misses. Speaking of Google+, the site has reportedly just hit 100 million users) (Pocket Lint) (Mashable)

- Millennial women are social shoppers (broadcasting their opinions to help friends, family, and perfect strangers make smarter purchase decisions. They also take others’ advice, buying items they’ve heard about via social media and asking their social media friends about what to buy) (eMarketer)

- While the TV industry is struggling with young viewers, some cable companies get Millennials (and what matters to them — justice, authenticity, and connection & community — and focus network decisions based on those principles. Speaking of making moves that would excite a Millennial audience, Viacom might be willing to unbundle its cable channels, including MTV, for a la carte consumption. Such a move might stem the tide of cord cutting among Millennials who don’t see a value in paying a huge cable bill when they don’t watch most of the channels)…

 
 

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Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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