Ypulse Essentials: A Hunger Games Game, Google+ Is Still Growing, Millennial Women Want & Give Shopping Advice

Hunger GamesGet ready for Hunger Games the, uh, game… (Lionsgate is teaming up with Funtactix to build a social game that takes place in the world of Panem. Debuting the same day as the movie, it will give us the first official map of the futuristic country, which plenty of fans have been trying to divine on their own. In other games news, an Angry Birds K’nex building set — complete with favorite characters and buildable launchers — seems like a brilliant product extension) (Examiner) (Google) (Kidscreen)

- The Super Bowl isn’t just the ultimate sporting event, it’s the ultimate advertising (competition! This year, Google’s businesses are helping us experience it to the max with a YouTube channel created just for the occasion called Ad Blitz 2012 — blitz! get it? — and a Google+ hangout the following day to discuss all this hits and misses. Speaking of Google+, the site has reportedly just hit 100 million users) (Pocket Lint) (Mashable)

- Millennial women are social shoppers (broadcasting their opinions to help friends, family, and perfect strangers make smarter purchase decisions. They also take others’ advice, buying items they’ve heard about via social media and asking their social media friends about what to buy) (eMarketer)

- While the TV industry is struggling with young viewers, some cable companies get Millennials (and what matters to them — justice, authenticity, and connection & community — and focus network decisions based on those principles. Speaking of making moves that would excite a Millennial audience, Viacom might be willing to unbundle its cable channels, including MTV, for a la carte consumption. Such a move might stem the tide of cord cutting among Millennials who don’t see a value in paying a huge cable bill when they don’t watch most of the channels)…

 
 

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Millennial News Feed

Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”

—Male, 31, NY

Almost 2/3 of Millennials block ads online, according to one report, and MediaPost recently spoke to young media consumers to find out why. One 19-year-old wishes for digital ads “that [are] barely noticeable,” and suggests to marketers to “stop any ads that hinder the speed and ease of your browsing.” Another 25-year-old tries to support web sites whose livelihood depends on ad revenue by being “more cognizant of which sites are showing me ads to be obtrusive versus showing me ads to support a valuable, but free, service.” (MediaPost)

2016 started strong for Millennials. The Bureau of Labor Statistics reports that in January, the unemployment rate fell to an eight-year low (4.9%), and it was the second best job growth month ever for 25-34-year-olds, with 429,000 jobs added for this group between December 2015 and January 2016. That’s the highest employment growth since January 2000, when the tech bubble was at its peak and 1.166 million jobs were added. This is a positive sign for the generation, who has been severely impacted by the financial crisis.
(Business Insider

Love is in the air and Millennials are pulling out their wallets. A recent study on finance and relationships revealed that 18-34-year-olds are planning to spend an average $290 on Valentine’s Day activities—almost $100 more than older respondents. Millennial men are planning to spend the most, an average of $371. Ypulse’s Valentine’s Day survey found that the 71% of males 13-33-years-old are buying gifts for significant others/spouses, and mom is second on their list. (NerdWallet

Playboy has put some clothes on to attract Millennials. The brand’s makeover includes more tasteful photos and short-form articles, changes meant to improve sales after years of losing “cultural cachet.” Though the internet, and the wide availability of nudity it offers, certainly hurt Playboy’s bottom line, it also may have inspired their demure new approach. A 2014 redesign to make their website “more PG-13” led to a 258% increase in traffic, and lowered readers’ average age from 47 to 30. With most web traffic stemming from Facebook, Twitter, and Instagram, it also makes sense to “play by those networks’ rules”—which means no nudity allowed. (New York Post

Taco Bell’s $5 million secret is out after their big reveal duringthis Sunday’s Super Bowl introduced the world to the quesalupa, “a crunchy quesadilla folded and filled with taco ingredients.” Sound like something you’d want to order? If the answer’s no, it might be because they didn’t make it for you—they’re targeting the next generation. According to the head of the brand’s Insights Lab: “We study gen Z not just because we want to target them, but because we want to get ahead in culture and we want to predict what's going to happen. And also because youth is what our brand DNA is about." (Eater

Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY

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