Ypulse Essentials

EdunBuy Bonowear (I mean Edun…at Saks) (Phatgnat)
A Cartoon is Born (Weekly Planet looks at the hugely-popular-with-Gen Y Adult Swim from first sketch to broadcast)
Duff sisters get into FOODFIGHT (Hilary and Haylie Duff team for a CG-animated feature about the “afterhours world of a supermarket”) (Cinematical)
All hail Halo 2 (forget Hail Marys, Christians are looking to tap into the gamers’ devotion to promote religion) (AdRants)
‘Prozac Nation’ for conoisseurs of mental-health porn (Slate reviews the long-delayed “Prozac Nation” starring Christina Ricci and playing on Starz)
phling your phones! (new wireless company connecting IM buddies through cell phones) (press release)
Nissan pulls a Toyota (the car company teams with New York artists for a youth oriented debut of The Nissan Sport Concept) (press release)
‘Tru Calling’ temporarily resurrected (while “Point Pleasant” gets temporarily burried and “The O.C.” gets renewed) (Zap2it.com) (Media Week)
SJP Gap ads R.I.P. (The Washington Post, reg. required, thinks Sarah Jessica Parker will recover from Joss Stone taking over as Gap’s new spokesteen…especially since she earned $38 million for the campaign)
ESPN’s DIY March Madness animations a hit (Media Post, reg. required)
New York Daily News is MTV’s PR machine this week (it’s not even a big anniversary for the net but they’ve been running love letters…I mean articles…all week long including this send up to “TRL” and the news of P. Diddy’s expanding MTV deal)
More teen huffers (number of teens abusing inhalants goes up) (CNN)
‘Idol’ runs wrong numbers (so we can all watch Carrie Underwood’s amazing 80s hair one more time)
MSN to debut ‘The Scenario’ featuring ‘Miles Thirst’ for Sprite (online campaign aimed at “tech-savvy, music-aware 12- to-24-year-olds”) (Media Post, reg. required)


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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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