Ypulse Essentials

EdunBuy Bonowear (I mean Edun…at Saks) (Phatgnat)
A Cartoon is Born (Weekly Planet looks at the hugely-popular-with-Gen Y Adult Swim from first sketch to broadcast)
Duff sisters get into FOODFIGHT (Hilary and Haylie Duff team for a CG-animated feature about the “afterhours world of a supermarket”) (Cinematical)
All hail Halo 2 (forget Hail Marys, Christians are looking to tap into the gamers’ devotion to promote religion) (AdRants)
‘Prozac Nation’ for conoisseurs of mental-health porn (Slate reviews the long-delayed “Prozac Nation” starring Christina Ricci and playing on Starz)
phling your phones! (new wireless company connecting IM buddies through cell phones) (press release)
Nissan pulls a Toyota (the car company teams with New York artists for a youth oriented debut of The Nissan Sport Concept) (press release)
‘Tru Calling’ temporarily resurrected (while “Point Pleasant” gets temporarily burried and “The O.C.” gets renewed) (Zap2it.com) (Media Week)
SJP Gap ads R.I.P. (The Washington Post, reg. required, thinks Sarah Jessica Parker will recover from Joss Stone taking over as Gap’s new spokesteen…especially since she earned $38 million for the campaign)
ESPN’s DIY March Madness animations a hit (Media Post, reg. required)
New York Daily News is MTV’s PR machine this week (it’s not even a big anniversary for the net but they’ve been running love letters…I mean articles…all week long including this send up to “TRL” and the news of P. Diddy’s expanding MTV deal)
More teen huffers (number of teens abusing inhalants goes up) (CNN)
‘Idol’ runs wrong numbers (so we can all watch Carrie Underwood’s amazing 80s hair one more time)
MSN to debut ‘The Scenario’ featuring ‘Miles Thirst’ for Sprite (online campaign aimed at “tech-savvy, music-aware 12- to-24-year-olds”) (Media Post, reg. required)


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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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