YouTuber Blows Open Chuck E. Cheese Conspiracy Theory On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Shane Dawson accuses Chuck E. Cheese's of “recycling” their pizza, brands are missing the mark this Black History Month, Cardi B turned Grammys drama into positive press, and more trending news from this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Does Chuck E. Cheese's “Recycle” Their Pizza?

It looks like YouTube’s attempt to curb conspiracy theories on their platform could use a little work because Shane Dawson just made the viral list again, and this time it’s for resurfacing an old Chuck E. Cheese's conspiracy theory. The celebrity YouTuber’s video “Investigating Conspiracies with Shane Dawson” currently has 19 million views. In it, he investigates three “mysteries,” starting with Chuck E. Cheese's oddly-shaped pizzas, posing the possibility that the restaurant takes customers’ leftover slices and pieces them together into one pie. Gizmodo reports that the internet is in an uproar, debating whether the chain really does “recycle” slices. Though many are taking the same semi-ironic tone as Dawson, others are engaging in serious debates. Chuck E. Cheese's is taking them all seriously, responding to publications and users like @thattricktaylor that “These claims are unequivocally false.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Brands Are Failing Black History Month

The fashion world has been rocked by blackface accusations, including Gucci’s red-lipped ski masks (as called out by @dietprada) and a pair of Katy Perry kicks. And for some reason, they’re far from the only brands to miss the mark this month, and we’re only half-way through February. Esquire’s February cover featured “An American Boy” with the caption “What it’s like to grow up white, middle class, and male in the era of social media, school shootings, toxic masculinity, #MeToo, and a divided country.” And last week, Ad Age reports that Adidas stirred up tensions with the release of an…


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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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