YouTuber Blows Open Chuck E. Cheese Conspiracy Theory On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Shane Dawson accuses Chuck E. Cheese's of “recycling” their pizza, brands are missing the mark this Black History Month, Cardi B turned Grammys drama into positive press, and more trending news from this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Does Chuck E. Cheese's “Recycle” Their Pizza?

It looks like YouTube’s attempt to curb conspiracy theories on their platform could use a little work because Shane Dawson just made the viral list again, and this time it’s for resurfacing an old Chuck E. Cheese's conspiracy theory. The celebrity YouTuber’s video “Investigating Conspiracies with Shane Dawson” currently has 19 million views. In it, he investigates three “mysteries,” starting with Chuck E. Cheese's oddly-shaped pizzas, posing the possibility that the restaurant takes customers’ leftover slices and pieces them together into one pie. Gizmodo reports that the internet is in an uproar, debating whether the chain really does “recycle” slices. Though many are taking the same semi-ironic tone as Dawson, others are engaging in serious debates. Chuck E. Cheese's is taking them all seriously, responding to publications and users like @thattricktaylor that “These claims are unequivocally false.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Brands Are Failing Black History Month

The fashion world has been rocked by blackface accusations, including Gucci’s red-lipped ski masks (as called out by @dietprada) and a pair of Katy Perry kicks. And for some reason, they’re far from the only brands to miss the mark this month, and we’re only half-way through February. Esquire’s February cover featured “An American Boy” with the caption “What it’s like to grow up white, middle class, and male in the era of social media, school shootings, toxic masculinity, #MeToo, and a divided country.” And last week, Ad Age reports that Adidas stirred up tensions with the release of an…

 
 

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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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