Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Sharon Lieblein is named VP Casting and Talent Development for Cartoon Network. She was previously VP of Talent and Casting for Nickelodeon. (Via Kidscreen)

Cecile Goyette has been named Executive Editor at Blue Apple Books. She had been executive editor at Alfred A. Knopf Children’s Books. (Via Mediabistro, reg required)

David Weinstock has been named Executive Creative Director at Mr. Youth. He had been Creative Director at Euro RSCG. (Via Agency Spy)

Laurel Ritchie is named President of the WNBA. She was formerly Chief Marketing Officer for Girl Scouts. (Via Ad Age, reg required)

Jackie French is promoted to SVP Series Development for MTV. French, a driving force behind such MTV hits as Jersey Shore and The Real World, will continue to oversee creative development and production on a number of MTV series, including Jersey Shore, on which she serves as an executive producer, and The Real World, now in its 25th season. French was previously VP, MTV Series Production. (Via Deadline Hollywood)

Chris Rantamaki is named VP Original Series for Spike TV. He will oversee the development of non-scripted series. Rantamaki was previously with Discovery Channel, where he was VP of production and oversaw such series as Auction Kings, The Colony, Howe & Howe Tech, and Gang Wars. (Via Deadline Hollywood)

Caroline McCarthy joins the Trends & Insights Team at Google, tasked with “humanizing” the search giant’s massive amounts of user data. She had been a blogger with CNET for the past five…

 
 

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Millennial News Feed

Quote of the Day: “There's been a resurgence in the home cook, and that's been my biggest interest. There's increasing amounts of high-quality, interesting produce and recipes to use.”—Male, 29 ,NC

Millennial moms are a coveted demographic for marketers, but are ads missing the mark when portraying them? A recent global study found that advertisers “may be overestimating the value women place on appearances during early motherhood:” only 30% of new mothers and pregnant women would use “beautiful” to describe themselves, but 63% say marketers have used the term to described people like them. These “airbrushed version[s] of motherhood,” could cost brands consumers, as six in 10 Millennial moms stating they rather see real moms in ads instead of actors. (Campaign US)

The financial crisis has triggered distrust between Millennials and financial institutions, negatively affecting traditional banks. At first glance the future of banks looks grim: 71% of Millennials would rather go to the dentist than to the bank, 73% are more interested in financial services from Google and Amazon than established banks, and 33% believed they won’t need banks in five years. However, banks have the opportunity to cater to Millennials by putting digital first: 74% say mobile banking is very important to them, and 40% said they rather communicate with banks via email and websites. (Avoka

When we asked Millennials and teens what would make them eat at McDonald’s, customization and variety was one theme we uncovered, and the chain is making changes to give them what they want. The brand’s new “Create Your Taste” effort uses touch-screen kiosks that allow for ordering one-of-kind burgers with “multiple bun options, specialty sauces, and unique toppings.” Presentation and quality are also on par with fast casual restaurants: burgers and fries are served in “trendy metal mesh basket[s],” and the ingredients are reportedly “of shockingly good quality.” The update is a continuation of McDonald’s turnaround plan, which introduced all-day breakfast last year and revived sales. (Business Insider

Brands looking to work with digital influencers should take note: There is actually a possibility of being too popular online. Once social media influencers reach a “critical mass” of followers, audience engagement begins decreasing, and continues to drop as their follower count rises. However, “micro-influencers,” or accounts that have a following between the 10,000-100,000 range, “get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers.” For these micro-influencers, sponsored posts take a back seat to their personal content, creating a more authentic tone—and they  may present a “sweet spot” for marketers. (Digiday

Obsessee is a media brand with no publication and no website, and it could be the future of magazines for Gen Z. The “fashion-focused digital entity” tailors content to each of the various platforms it lives on, which currently includes Snapchat, Facebook, Instagram, Twitter, Pinterest, Tumblr, Spotify, Periscope and Google Plus. This native content multi-platform approach was conceived when research showed 14-22-year-olds avoid websites, prefer content on social media channels, and would rather get information from individuals instead of brands. Obsessee conversational, positive content targets Gen Z values: “approachability, inclusivity and authenticity.” (Fashionista

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

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