Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Sharon Lieblein is named VP Casting and Talent Development for Cartoon Network. She was previously VP of Talent and Casting for Nickelodeon. (Via Kidscreen)

Cecile Goyette has been named Executive Editor at Blue Apple Books. She had been executive editor at Alfred A. Knopf Children’s Books. (Via Mediabistro, reg required)

David Weinstock has been named Executive Creative Director at Mr. Youth. He had been Creative Director at Euro RSCG. (Via Agency Spy)

Laurel Ritchie is named President of the WNBA. She was formerly Chief Marketing Officer for Girl Scouts. (Via Ad Age, reg required)

Jackie French is promoted to SVP Series Development for MTV. French, a driving force behind such MTV hits as Jersey Shore and The Real World, will continue to oversee creative development and production on a number of MTV series, including Jersey Shore, on which she serves as an executive producer, and The Real World, now in its 25th season. French was previously VP, MTV Series Production. (Via Deadline Hollywood)

Chris Rantamaki is named VP Original Series for Spike TV. He will oversee the development of non-scripted series. Rantamaki was previously with Discovery Channel, where he was VP of production and oversaw such series as Auction Kings, The Colony, Howe & Howe Tech, and Gang Wars. (Via Deadline Hollywood)

Caroline McCarthy joins the Trends & Insights Team at Google, tasked with “humanizing” the search giant’s massive amounts of user data. She had been a blogger with CNET for the past five…


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Millennial News Feed

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

ABC Family is no more—say hello to Freeform. The network is changing their longstanding name in order to attract viewers 14-34-years-old, an audience they are calling “Becomers,” and we know as Millennials. The network sees the rebrand as an natural continuation of their last decade targeting young viewers experiencing their firsts. According to ABC’s research, the name “Family” was a barrier to some new customers. (EW)

Millennials are more wary of credit cards than older consumers, but among those who do have them, they’re not necessarily making their credit scores a priority. According to a report by LoanDepot, only 48% of Millennials know their credit score, compared to 60% of Boomers, and only 37% are confident in their ability to manage credit. (Business Insider)

Our most recent trend report explored all of the ways that Millennials are communicating, online and off, including their love of emojis and GIFs. We found 60% of 13-33-year-olds use emojis once a day or more, and it looks like they’re not the only generation embracing the icons. A study by platform Emogi found that though consumers under 35-years-old are more likely to use them, 62.3% of those over 35 are also frequent users. (Adweek)

The online video market is exploding, and Refinery 29 is one of the sites investing in video to give their Millennial readers even more reason to visit. Refinery is launching 29 new series, 75% of which are original programming, and the videos are being released at a “rate of about 100 a month.” But the content shares some common threads: female empowerment, positivity, and optimism. (Fast Company)

Hyper-personalized products and marketing are an emerging trend, and Uniqlo has a tech-forward take on it. The retailer has created UMood, a machine that helps choose consumers’ clothing based on their mood. Currently being used in Australia, the machine uses brainwave sensors to read how they’re feeling, and then suggests a t-shirt to fit their disposition. (brandchannel)

Quote of the Day: "I want to be able to have, and provide for, a family in the next 3-4 years.” –Male, 20, NC

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