Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Sharon Lieblein is named VP Casting and Talent Development for Cartoon Network. She was previously VP of Talent and Casting for Nickelodeon. (Via Kidscreen)

Cecile Goyette has been named Executive Editor at Blue Apple Books. She had been executive editor at Alfred A. Knopf Children’s Books. (Via Mediabistro, reg required)

David Weinstock has been named Executive Creative Director at Mr. Youth. He had been Creative Director at Euro RSCG. (Via Agency Spy)

Laurel Ritchie is named President of the WNBA. She was formerly Chief Marketing Officer for Girl Scouts. (Via Ad Age, reg required)

Jackie French is promoted to SVP Series Development for MTV. French, a driving force behind such MTV hits as Jersey Shore and The Real World, will continue to oversee creative development and production on a number of MTV series, including Jersey Shore, on which she serves as an executive producer, and The Real World, now in its 25th season. French was previously VP, MTV Series Production. (Via Deadline Hollywood)

Chris Rantamaki is named VP Original Series for Spike TV. He will oversee the development of non-scripted series. Rantamaki was previously with Discovery Channel, where he was VP of production and oversaw such series as Auction Kings, The Colony, Howe & Howe Tech, and Gang Wars. (Via Deadline Hollywood)

Caroline McCarthy joins the Trends & Insights Team at Google, tasked with “humanizing” the search giant’s massive amounts of user data. She had been a blogger with CNET for the past five…

 
 

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Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN 

Selfies might be the next innovation in online security. MasterCard is experimenting with facial recognition scans that would ask users to simply look into their phones and blink to approve a purchase. Biometric security like face scans and fingerprints are easier than remembering a password, and the brand believes that “the new generation, which is into selfies…they'll find it cool. They'll embrace it." (CNN Money)

Millennials’ history of disrupting industries has many long-standing brands making big changes to appeal to young consumers—who are aging into their years of spending power dominance. Time’s list of “old person” brands getting a Millennial makeover include Maxwell House, Residence Inn, NASCAR, Good Humor, and KFC—all launching rebrands and “tweaking old products…with varying degrees of success—and awkwardness.” NASCAR’s efforts include a racing festival that includes DJs and foam parties. (Time)

We included golf on our list of things Millennials are being accused of killing, and now golf clubs breaking some sport taboos to try to attract young players. Footgolf, a hybrid soccer/golf game attracting twenty-somethings, is being offered by some. Speedier games, speakers on carts, prizes for Instagram golf pics, and beer tastings are other tactics being employed—and upsetting traditional golfers. (Chicago Business)

Put on your top hat and bow tie, the “Monopoly movie has passed go.” Lionsgate and Hasbro have greenlit a film based on everyone’s favorite property trading game, and starter of family fights. The 80-year-old board game is the latest classic toy box item to be given time on the big screen, and the film will reportedly be an action/adventure following a boy from Baltic Avenue building his fortune, and of course avoiding bankruptcy and jail. (Kidscreen)

Unplugging is not just a trend with young consumers here in the U.S. A survey of 16-24-year-olds in the U.K. found that only half watch live TV, preferring online streaming for the rest of their media consumption. Online viewing has “disproportionately affected” news shows, and TV news viewing among the age group has dropped 29% between 2008 and 2014. In our most recent media viewing tracker, we found that 29% of 13-32-year-olds watch live cable five or more days per week, while 35% watch Netflix and 10% watch Hulu Plus five or more days per week. (The Guardian)

The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So what does celebrity look like now? Fame has been redefined by the next generation of viewers, and we’re officially in a new era of celebrity influencers. We cover this trend in-depth our Q2 2015 Ypulse Quarterly report, available to Gold subscribers. (One-off pricing for the report is $1250.) (Ypulse)

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