Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Sharon Lieblein is named VP Casting and Talent Development for Cartoon Network. She was previously VP of Talent and Casting for Nickelodeon. (Via Kidscreen)

Cecile Goyette has been named Executive Editor at Blue Apple Books. She had been executive editor at Alfred A. Knopf Children’s Books. (Via Mediabistro, reg required)

David Weinstock has been named Executive Creative Director at Mr. Youth. He had been Creative Director at Euro RSCG. (Via Agency Spy)

Laurel Ritchie is named President of the WNBA. She was formerly Chief Marketing Officer for Girl Scouts. (Via Ad Age, reg required)

Jackie French is promoted to SVP Series Development for MTV. French, a driving force behind such MTV hits as Jersey Shore and The Real World, will continue to oversee creative development and production on a number of MTV series, including Jersey Shore, on which she serves as an executive producer, and The Real World, now in its 25th season. French was previously VP, MTV Series Production. (Via Deadline Hollywood)

Chris Rantamaki is named VP Original Series for Spike TV. He will oversee the development of non-scripted series. Rantamaki was previously with Discovery Channel, where he was VP of production and oversaw such series as Auction Kings, The Colony, Howe & Howe Tech, and Gang Wars. (Via Deadline Hollywood)

Caroline McCarthy joins the Trends & Insights Team at Google, tasked with “humanizing” the search giant’s massive amounts of user data. She had been a blogger with CNET for the past five…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies