Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Rich Ross resigns as Chairman of Walt Disney Studios, leaving behind a legacy of “film flops” and questions about the studio’s future. (Via LA Times)

Cecile Frot-Coutaz is named CEO for FremantleMedia; she is currently CEO, FremantleMedia North America. Her appointment was announced simultaneously with the news that current CEO, Tony Cohen, is stepping down from that position to focus on his non-executive work. (Via Hollywood Reporter)

Disney Publishing Worldwide makes two appointments: Darrell DeMakes is named Senior Producer, Digital; he had been Senior Manager at Nokia. Michele Wells has been named Senior Editor, Digital; she had been senior editor at DK Publishing. (Via Mediabistro, reg required)

Tom Ascheim is named to the newly created position of Chief Strategy Officer and EVP/Sesame Learning at Sesame Workshop. Most recently, Ascheim was the CEO of Newsweek, and he previously ran Nickelodeon’s TV group, overseeing Nickelodeon, Nick at Nite, Nick Jr., Noggin (now Nick Jr. channel), Nicktoons and The N (TeenNick). (Via Cynopsis)

Jennifer LaBracio has joined Little, Brown Books for Young Readers as Associate Director of Marketing. She was most recently Senior Marketing Manager at Houghton Mifflin Harcourt Children’s. (Via Publishers Marketplace)

Condé Nast Entertainment announces two hires: Jeremy Steckler becomes EVP of Motion Pictures and Michael Klein becomes EVP of alternative programming. (Via MediaPost)

Jamie Engel has been named VP and Publisher at Scholastic Parent &…

 
 

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Millennial News Feed

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

Nike has taken the gold in Olympic ad engagement with a focus on authenticity. The brand’s 2016 Rio Olympic Games campaign “stepped beyond” “Just Do It” with a series of spots showing average people pushing themselves beyond their limits. The response to the approach has been overwhelmingly positive–viewers of one ad featuring a mountain climber born without arms and legs called it their “new favorite Nike video.” The campaign exceeded “any other brand in engagement rates,” earning 6.7 million shares and 6.5 million likes and favorites since March. (MediaPost

Facebook is taking a new swipe at Snapchat with a new camera-first app for teens only. Lifestage, created by a 19-year-old former Facebook intern, reimagines the original Facebook experience for teens today with profile pages filled with video clips and filters. Currently, the app’s network is limited to high school and undergrad students—users over the age of 21 can only see their own profiles. However, teens can see the profiles of all other users, “inside and outside” their schools, which could make privacy a concern. Facebook’s previous standalone apps have not found much success, leading the site to shut down their Creative Labs division last year. (The Daily Dot,BuzzFeed)

Unable to compete with social media, The New York Times is putting an end to its Millennial news app. NYT Now was launched in 2014 in an effort to lure in young readers with conversational content at a discounted price. After failing to attract new users, the app dropped its paywall for a freemium model that let users read up to 10 free articles a month. The updated strategy still did little to bring in a younger audience, averaging 257,000 unique users in the past three months. (Business Insider

College students are increasingly taking their athletic talents off the field. At many colleges, you don’t need to play traditional sports like football, track, or lacrosse to be a star athlete—instead, students are opting for sports that require “little prerequisite talent and less on-field aggression,” like ultimate Frisbee, rock climbing, fishing, and wood-chopping tournaments. Many of these alt-sport players discover the new competitive activities because they don’t fit the strict requirements to join other sports teams, and say inclusive team spirit and lack of competitive strife between opponents are major draws. (The Wall Street Journal

Most beauty brands are trying to draw in younger consumers, and Estée Lauder has strategic plans to keep Millennials happy. The brand’s recent profit boost was mostly generated by “color cosmetics brands like Estée Lauder, SmashboxMAC and Clinique,” but prestige fragrance and skin care continue to suffer. They plan to revive the segment by focusing on “selfie culture,” and count on the social media strategy that has fueled their makeup success to work on “instant-gratification” products like face masks and moisturizers. Partnerships with digital influencers, including those with lower but highly engaged followings, are also in the plans. (Fashionista)

Quote of the Day: “I like yoga because It can be used for the body, mind, breath, and soul if desired. I can do it alone or with other people. It can also be as short or long as I want.”—Female, 27, AR

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