Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Rich Ross resigns as Chairman of Walt Disney Studios, leaving behind a legacy of “film flops” and questions about the studio’s future. (Via LA Times)

Cecile Frot-Coutaz is named CEO for FremantleMedia; she is currently CEO, FremantleMedia North America. Her appointment was announced simultaneously with the news that current CEO, Tony Cohen, is stepping down from that position to focus on his non-executive work. (Via Hollywood Reporter)

Disney Publishing Worldwide makes two appointments: Darrell DeMakes is named Senior Producer, Digital; he had been Senior Manager at Nokia. Michele Wells has been named Senior Editor, Digital; she had been senior editor at DK Publishing. (Via Mediabistro, reg required)

Tom Ascheim is named to the newly created position of Chief Strategy Officer and EVP/Sesame Learning at Sesame Workshop. Most recently, Ascheim was the CEO of Newsweek, and he previously ran Nickelodeon’s TV group, overseeing Nickelodeon, Nick at Nite, Nick Jr., Noggin (now Nick Jr. channel), Nicktoons and The N (TeenNick). (Via Cynopsis)

Jennifer LaBracio has joined Little, Brown Books for Young Readers as Associate Director of Marketing. She was most recently Senior Marketing Manager at Houghton Mifflin Harcourt Children’s. (Via Publishers Marketplace)

Condé Nast Entertainment announces two hires: Jeremy Steckler becomes EVP of Motion Pictures and Michael Klein becomes EVP of alternative programming. (Via MediaPost)

Jamie Engel has been named VP and Publisher at Scholastic Parent &…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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