Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Rich Ross resigns as Chairman of Walt Disney Studios, leaving behind a legacy of “film flops” and questions about the studio’s future. (Via LA Times)

Cecile Frot-Coutaz is named CEO for FremantleMedia; she is currently CEO, FremantleMedia North America. Her appointment was announced simultaneously with the news that current CEO, Tony Cohen, is stepping down from that position to focus on his non-executive work. (Via Hollywood Reporter)

Disney Publishing Worldwide makes two appointments: Darrell DeMakes is named Senior Producer, Digital; he had been Senior Manager at Nokia. Michele Wells has been named Senior Editor, Digital; she had been senior editor at DK Publishing. (Via Mediabistro, reg required)

Tom Ascheim is named to the newly created position of Chief Strategy Officer and EVP/Sesame Learning at Sesame Workshop. Most recently, Ascheim was the CEO of Newsweek, and he previously ran Nickelodeon’s TV group, overseeing Nickelodeon, Nick at Nite, Nick Jr., Noggin (now Nick Jr. channel), Nicktoons and The N (TeenNick). (Via Cynopsis)

Jennifer LaBracio has joined Little, Brown Books for Young Readers as Associate Director of Marketing. She was most recently Senior Marketing Manager at Houghton Mifflin Harcourt Children’s. (Via Publishers Marketplace)

Condé Nast Entertainment announces two hires: Jeremy Steckler becomes EVP of Motion Pictures and Michael Klein becomes EVP of alternative programming. (Via MediaPost)

Jamie Engel has been named VP and Publisher at Scholastic Parent &…

 
 

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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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