Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next “Movers and Shakers,” email us.

Nicola Way joins Harper Collins Children’s Books UK as Marketing Director. She was most recently a Board Director at Iris Nation, the UK’s largest independent integrated marketing agency. (Via Kidscreen)

SuChin Pak becomes Spokesperson and On-Air Correspondent for DailyCandy. She was most recently with MTV News. (Via AdWeek)

Tom Zappala is named named EVP Programming at Spike TV. He had been EVP Acquisitions and Scheduling at Disney/ABC Cable Networks Group. (Via Mediabistro, reg required)

Kassie Canter is named EVP Communications for Viacom’s Entertainment Group. She most recently served as Chief Communications Officer for Oxygen Media, where she oversaw all PR and public affairs activities. (Via Ad Age, reg required)

Priscilla Valls is promoted to VP Sales, Eastern Region, for Pandora. Most recently, she had been responsible for developing integrated, strategic marketing solutions across online, mobile, artist programming, offline events, and in-home activation. (Via release)

Ashley Mateo is named News Editor at Seventeen. She had been Assistant Entertainment Editor at Self. (Via MediaLife)

Christian Borges is named VP Marketing Communications for Mr. Youth. (Via MediaPost)

Peter Liguori will exit his role as COO for Discovery Communications at the end of the year. Liguori was responsible for overseeing the launches of Discovery’s joint ventures, including The Hub. (Via Cynopsis)

 
 

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The Newsfeed

Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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