Your Egg Carton is Trying to Tell You Something: The Future of Things

This week, we told you about the tech malaise that Millennials are experiencing. Though they want the latest and greatest new devices, even those on their wishlists aren’t managing to impress them the way that technology used to. So what will be the tech that manages to break the spell and wake up their interest the way that their first smartphone was able to? For years tech insiders have been talking about the Internet of Things: a world where everyday objects can communicate with us, and each other, through the internet, creating a connected space where our belongings will be smarter, more efficient, and make our lives easier. Imagine your alarm clock telling your coffee pot to turn on, or your car texting you when it needs an oil change. Now, after years of being a concept that most had never heard of, and couldn’t imagine coming true if they did, the Internet of Things is becoming a reality. Previously static and inert household items are becoming fixed with sensors and turned into intelligent things that can let their owners know when they are empty, low, need attention, or adjust automatically according to commands and their ambient environment. Business Insider predicts that 9 billion devices will be connected by 2018. If the Internet of Things (or IoT) pans out, it could not only be the next movement to shake up Millennial’s malaise and capture their attention (and wallets) it could also change the way that the next generation—Plurals—views the world around them.

So how close are we to an IoT world? Here are three current projects that are making smart devices a part of our lives right now, and are at the forefront of growing the IoT from a niche concept to a mainstream reality: 

1. Quirky & GE’s Smart Devices 
Some major brands are starting to prepare for the Internet…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

One teacher has declared war on homework. A note that has gone viral on Facebook and Reddit outlines a teacher’s new policy that homework will be limited to the work that students did not complete during the school day. They explain, “Research had been unable to prove that homework improves student performance, Rather, I ask that you spend your evenings doing things that are proven to correlate with student success. Eating dinner as a family, read together, play outside, and get your child to bed early.” Schools in Massachusetts have also adopted a “no homework” policy, signifying the start of a larger trend. (Mashable

Adidas is winning out with young consumers of all ages in China. According to RTG Consulting Group’s brand relevance report, Chinese Millennials and teens agree on similar brands as the most relevant in the apparel and footwear industry. Adidas came in first for both groups, for its products and social media strategy, and Zara, Uniqlo, and Nike followed. The least relevant fashion brand was H&M for Millennials, and Converse for teens. (Sourcing Journal

Game developer Blizzard is using the Broken Windows Theory—the idea that disorder breeds more disorder—in its war with cyber bullying. For its team-based shooter game Overwatch, Blizzard has implemented a chatbot to keep an eye out for negative phrases and turn them into “charming, self-effacing statements.” For example, “gg ez,” a commonly used phrase to let opponents know that victory was too easy, is automatically turned into phrases like "I'm wrestling with some insecurity issues in my life but thank you all for playing with me." The developer hopes that by hiding toxic behaviors, others won’t be encouraged to do the same. (Motherboard

Millennials are more likely than Boomers to marry someone with a different approach to finances. A recent TD Ameritrade survey asked respondents to categorize themselves as either savers or as spenders, and found that although more than half of Millennials and Boomers agree that savers being married to savers prevents financial disagreements in a marriage, 66% of Boomer savers are married to other savers, compared to 52% of Millennial savers. The younger generation is also more comfortable with it: only 23% of Millennial savers said they wouldn’t be happy with a spender, versus 40% of Boomers. (Investor’s Business Daily

According to Apple CEO Tim Cook, schools should be teaching coding as a second language. Computer programming been shown to help “kids see the world algorithmically, in patterns, and in cause and effect,” and some experts say coding education is crucial for kids to stay competitive. Although the youth of North America are well versed in Snapchat and YouTube language, one media theorist argues: "Unless kids understand how [the platforms they use] ­­are created…they're at a disadvantage to those who do know how to build and take apart these platforms." In the British Columbia province of Canada, students will soon be required to take coding from Grades 6-9. (CBC News)

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies