Your Egg Carton is Trying to Tell You Something: The Future of Things

This week, we told you about the tech malaise that Millennials are experiencing. Though they want the latest and greatest new devices, even those on their wishlists aren’t managing to impress them the way that technology used to. So what will be the tech that manages to break the spell and wake up their interest the way that their first smartphone was able to? For years tech insiders have been talking about the Internet of Things: a world where everyday objects can communicate with us, and each other, through the internet, creating a connected space where our belongings will be smarter, more efficient, and make our lives easier. Imagine your alarm clock telling your coffee pot to turn on, or your car texting you when it needs an oil change. Now, after years of being a concept that most had never heard of, and couldn’t imagine coming true if they did, the Internet of Things is becoming a reality. Previously static and inert household items are becoming fixed with sensors and turned into intelligent things that can let their owners know when they are empty, low, need attention, or adjust automatically according to commands and their ambient environment. Business Insider predicts that 9 billion devices will be connected by 2018. If the Internet of Things (or IoT) pans out, it could not only be the next movement to shake up Millennial’s malaise and capture their attention (and wallets) it could also change the way that the next generation—Plurals—views the world around them.

So how close are we to an IoT world? Here are three current projects that are making smart devices a part of our lives right now, and are at the forefront of growing the IoT from a niche concept to a mainstream reality: 

1. Quirky & GE’s Smart Devices 
Some major brands are starting to prepare for the Internet…

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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