Young Diners Want Fast Food Restaurants To Know These 5 Things

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Health-obsessed young diners are still eating fast food, but that doesn’t mean they don’t expect some changes from the segment. Here’s what 13-35-year-olds really want from fast food chains...

It’s no secret that young consumers are health-obsessed. More than previous generations, wellness is an active pursuit for Millennials and Gen Z, who are exercising more, eating better, and spending more of their hard-earned cash on healthy living. They’re using apps to track fitness data, turning to online resources for health advice, and fueling a revolution of organic, all-natural food. In fact, sales of food made or grown without pesticides and hormones increased 8% in 2016 compared to an increase of 0.6% in overall food sales in the U.S., and according to recent Ypulse research, four in 10 13-35-year-olds say they eat only organic and all-natural food. Additionally, six in 10 Millennials and Gen Z say that, overall, they have a healthy diet.

In response to these healthy tendencies, the fast food industry has been understandably anxious. Many predicted that foodie-centric Millennials would turn their backs on the McDonalds and Burger Kings of the world in favor of healthier, trendier fast casual options—as well as in favor of cooking at home. And while it’s true that young consumers say they prefer fast casual (over half of 13-35-year-olds tell Ypulse they would rather eat at Chipotle than McDonalds), the fast food industry has actually fared well among these health-loving generations. Less than one in 10 young diners say they never eat at fast food restaurants, and four in 10 say they eat at them often or even very often. The U.S. fast food industry grew from $206 billion to $209 billion between 2016 and 2017, according to Statista, and it’s expected to grow another 6% by 2020. According…


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