YAB Review: “Venom” By Fiona Paul

Today's post comes from Emily Smucker, a Youth Advisory Board member who recently read the YA novel "Venom" by Fiona Paul. The story is set in Renaissance Venice, where Cassandra, an elite young lady, stumbles upon a murdered woman and becomes involved in exploring the dangerous and dark secrets around her. The story is gripping as Emily explains, but beyond the mystery, it's also about personal discovery and growth. Plus, the setting of Venice is captivating as Emily highlights in her review below. 

YAB Review: “Venom” By Fiona Paul

VenomFirst impressions

“Venom” begins with a young woman named Cassandra, Cass for short, at the funeral of Livi, one of her best friends. Ducking outside for a breath of fresh air, she runs into a handsome and somewhat bawdy artist named Falco. As a proper young woman with a proper fiancé, she is embarrassed by his flirtation, but also intrigued.

The story takes place in Renaissance Venice, and Cassandra is on the fringes of the elite Venetian aristocracy. She lives with her aging aunt on the graveyard island of San Domenico. Cass is pretty unsatisfied with her isolated location, strict aunt, and boring life. She constantly writes in her journal, and also likes to wander around in the graveyard at night.

On the night of Livi’s funeral, Cass went out to the graveyard, and, out of morbid curiosity, went into her friend’s crypt and opened up the casket. There she saw that Livi’s body was gone, and replacing it was the body of a girl with choke marks around her neck, and a bloody “X” carved over her heart.

Horrified, Cass left the crypt, and fled the graveyard, running right into the arms of Falco, the handsome artist. She told him what she had seen, and he checked it out for himself, seeming nearly as horrified as she was. However, Falco convinced her…

 
 

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Millennial News Feed

Quote of the Day: “I follow the news because I want to be aware of the world.” –Female, 15, OH

Today in “food chains trying to appeal to young consumers” news: TGI Fridays is trying to “woo Gen Y" with free burgers and pay-it-forward marketing. Customers who buy a burger will get a code they can use to share a free burger with a friend via social media or email. The digital campaign is designed to draw in Millennials, who Friday’s CEO notes need "something worthy of a conversation” to interest them. (MediaPost)

Native advertising is still controversial, and some believe truly misleading, but a recent study finds younger readers are “significantly less likely to feel deceived by native ads.” Twenty percent of 18-24-year-olds and 15% of 25-34-year-olds actually say they feel more positive about brands that have native ads. Growing up with branded content is likely influencing their more positive POV, but Ypulse research has also found that 82% say “everything I see or read I take with a grain of salt.” (Skyword)

Think Millennials are lazy? What if we told you they don’t even stop working when they’re on vacation? A new survey reports that 35% of Millennials say they work every day of their vacations, and feel less productive when they get back. It’s clear that entering the workplace at a time when they are always accessible via mobile has made an impact. (Time)

Minecraft is hugely popular with young consumers, its influence is growing, and the game is spawning a new kind of celebrity. The Minecon convention in London over July 4th weekend was the largest ever event for a single video game, selling 100,000 tickets. The convention featured Minecraft players with millions of followers, who signed autographs, took pictures with fans, and enjoyed a new era of fame. (Business Insider)

Young consumers might be more willing to give out their data online, but beware: they “will ditch brands” that use it to spam them. Millennials are reportedly 44% more likely than Xers and Boomers to fall into the “sensitive consumer” bracket, and research has found that if annoyed by marketing, 80% of Millennials will block cold callers, 84% will unsubscribe from emails or close accounts, and 82% will delete apps. (Marketing Magazine)

Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN 

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