YAB Review: “Tilt” By Ellen Hopkins

Today's post comes from Skyanne, a Youth Advisory Board member and avid YA reader. She recently read "Tilt" by Ellen Hopkins, about three teens who all are involved in complicated romances that change their lives forever and cause their worlds to tilt. Skyanne praises the book for providing an emotional and real look at serious subjects. She explains how it's a story that all teens can relate to and fans of Hopkins' previous works in particular will enjoy.

YAB Review: "Tilt" By Ellen Hopkins

TiltFirst Impressions

"Tilt" is told from the perspective of three different characters, each with their own unique story, who are somehow all connected through interactions and relationships with the adults in their life. Due to this, it takes a few chapters for the reader to completely begin to understand not only each characters' story, but also the relationships that connect everyone. However, as "Tilt," like all of Ellen Hopkins' novels, is written in verse, these chapters fly by and it does not take long for the story to develop into something that is truly intriguing.

Sum It Up…

"Tilt" follows three characters, ranging in age from 14 to 18, who are all dealing with the side effects of love. Mikayla is almost 18, almost an adult, and in the perfect relationship with Dylan, the perfect boyfriend. They're the dream couple everyone wants to be and their future together is all but set in stone. That is, until Mikayla becomes pregnant the summer before they begin their senior year. There's no doubt that Dylan is the father, but what happens if they can't agree what to do with the baby?

Shane is 16 and falling in love — fast and hard — with his first boyfriend, Alex. Shane is used to keeping people on the outside, afraid to live while he watches his sister get one step closer to her…

 
 
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Millennial News Feed

Quote of the Day: "GoPro does a great job appealing to my generation because they convince regular people that they are adventurous, like many college kids like to think of themselves." –Male, 22, MD

Facebook continues to evolve to keep up with social platform competitors attracting younger users. The site has announced changes to their standalone chat app Messenger that will transform it into a platform that third parties can develop content and services for, including games, hotel bookings, tickets, and peer-to-peer payments. The new Businesses on Messenger feature would allow users to chat with brands to make purchases and change orders, and could make shopping a more personal experience. Facebook will also be adding the ability to chat with memes and GIFs, features that have proved popular with young consumers on other chat apps. (re/code,Fast Company)

Millennials are wary of investments, and generally anxious about their finances, and some have turned to new services that let them take baby steps into the financial world. More traditional institutions have certainly taken notice. Northwestern Mutual recently acquired LearnVest, a startup that offers free and paid financial planning services including articles, advice, and access to an expert for guidance on spending and budgets. The purchase is the latest in a trend of financial tech companies being snapped up by older, less digitally savvy brands. (FortuneBusiness Insider)

While many startups and sites are working to combat cyberbullying, one app is receiving an enormous amount of backlash for fostering the behavior in high schools. Burnbook allows users to join communities, usually around a school, remain anonymous, and post on topics of their choice. Although the app encourages “jokes, fails, wins, shout outs, revelations, proclamations, and confessions,” posts have been used to target specific people and groups, and threats have been made to at least one school. Some parents and teens are trying to use the app to spread positivity, but those posts don’t seem to outweigh the “gruesome things.” (Mashable)

Toys “R” Us will begin to sell an experience alongside its products with the hope of regaining their footing in the toy industry. Discount options like Wal-Mart and Amazon have hurt the chain’s sales over the past few years, so new plans to revamp stores will add physical play areas and more technology for kids to interact with. The retailer wants to be a place “where kids want to go and play,” and their new prototype store will open later this year. (Bloomberg)

For better or for worse, technology is becoming an intrinsic part of childhood, but boys and girls might not be growing up with the same tech experiences. A new study of parents of kids ages two to nine found that in many cases, parents give their children different devices depending on their gender. Sons were more likely to be given smartphones or gaming devices while daughters received more tablets (73% vs. 65% for boys). Parents were also more likely to use tech to calm down sons, with 48% using a device to help soothe boys when they are upset, compared to 37% for girls. (Kidscreen)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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