YAB Review: “The Vampire Diaries”

"The Vampire Diaries" is one of teens' favorite shows on TV and with the start of the fourth season, it's been building even more buzz in recent weeks. Our YAB member Skyanne is an avid fan of the show and tuned in to the Season 4 premiere, which she said was impressive and extremely entertaining. Skyanne explains below why she likes the show so much and what about the latest season is grabbing her attention already.

What was the biggest draw?

"The Vampire Diaries" has been my favorite show, and the only one I watch weekly, since the pilot four seasons ago. There was never any doubt regarding whether or not I would be tuning in for the premiere of Season 4. For me, the biggest draw was finally finding out how the events in the finale for Season 3 would affect the characters and change the show I've grown to love.

What did you expect going in? How much did you know beforehand?

Having watched every episode of the show to date, I knew that the Season 4 premiere was guaranteed to be full of surprises and unexpected twists. Therefore, I attempted to erase any expectations I had about how the season would go. However, I had watched the previews and a few cast interviews, as well as read a few articles, and therefore had a general idea of some things to expect (and not expect) for the first few episodes. Even though I was trying to forget expectations regarding the plot, I was certainly expecting a crazy first few episodes full of the stellar acting I'd come to expect from the show in general.

How did you tune in? Did you watch commercials?

I watched the premiere as it debuted on the CW and watched the commercials, though I also used commercial breaks as a time to check Facebook and Twitter. For the episodes since, I have either viewed it live on the CW or watched it on the CW…

 
 

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Millennial News Feed

Quote of the Day: “Bojack Horseman was my favorite show last year because it was funny and real. Maybe too real, just beautiful.”–Male, 23, AZ

Binge drinking in college is common, and suggested reasons for the behaviors range from boredom to helicopter parenting—but it’s also possible they’re drinking to extremes to escape extreme stress. Today’s college students can have an “intense preoccupation with success” thanks to the competition it takes to get into schools, fear of the tough job market, and looming loan debt. In this context, “blacking out has become so normal that even if you don’t personally do it, you understand why others do. It’s a mutually recognized method of stress relief. To treat it as anything else would be judgmental." (NYTimes)

Once again, Millennials’ food preferences are “killing” a major product. Young consumers’ preoccupation with health have caused a yogurt problem for General Mills, where sales in the category have nosedived 15%. The downturn is likely due to the new perspective that sugar, not fat, is the real diet evil, a shift that has caused low-fat and low-cal foods to “fall out of vogue.”(As we predicted.) In more positive, related, news for the brand, organic and natural products have seen “immense growth.” (MediaPostMSN)

More teens are on YouTube than on the biggest social networks, according to research from the National Cyber Security Alliance and Microsoft. Their poll of 13-17-year-old internet users found that 91% say they use YouTube, compared to 66% who use Snapchat, 65% who use Instagram, and 61% who use Facebook. Their heavy use of the site is one of the reasons that YouTube creators have more influence over their purchase intent than traditional TV and movie celebs. Interestingly, the second most-used platform was actually Gmail, with 75% of teens reporting they use the email app. (eMarketer)

Millennials have been called out as a threat to the diamond industry, causing Twitter to offer their own blunt explanationsfor why the generation isn’t buying the “sparkly status symbols.” But hold up: De Beer’s annual report has declared, “Millennials spent nearly $26 billion on diamond jewelry [in 2015]…acquiring more than any other generation.” So why is everyone saying they aren’t buying diamonds when they reportedly purchased 45% of retail sales in four major markets? It might be another case of a narrative about the generation being more click-worthy than the reality. (Forbes)

This month, the Generation Beauty event brought together Instagram beauty influencers, beauty brands, and their loyal teen fans for a weekend of meet-and-greets and product samples. Young consumers are undoubtedly looking to their favorite digital personalities for product recommendations, and say it’s best “when they give their honest opinion,” trusting those posts more than those where copy is read directly off a package—“a dead giveaway that it’s sponsored.” Collaborations between brands and social influencers are reportedly especially popular with fans. (Racked)

Quote of the Day: “Jane the Virgin was my favorite show to watch last year because it was dramatic, yet relatable and hilarious. I also love the fact that it features many women actors and actors of color.” –Female, 17, Guam

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