YAB Review: “The Vampire Diaries”

"The Vampire Diaries" is one of teens' favorite shows on TV and with the start of the fourth season, it's been building even more buzz in recent weeks. Our YAB member Skyanne is an avid fan of the show and tuned in to the Season 4 premiere, which she said was impressive and extremely entertaining. Skyanne explains below why she likes the show so much and what about the latest season is grabbing her attention already.

What was the biggest draw?

"The Vampire Diaries" has been my favorite show, and the only one I watch weekly, since the pilot four seasons ago. There was never any doubt regarding whether or not I would be tuning in for the premiere of Season 4. For me, the biggest draw was finally finding out how the events in the finale for Season 3 would affect the characters and change the show I've grown to love.

What did you expect going in? How much did you know beforehand?

Having watched every episode of the show to date, I knew that the Season 4 premiere was guaranteed to be full of surprises and unexpected twists. Therefore, I attempted to erase any expectations I had about how the season would go. However, I had watched the previews and a few cast interviews, as well as read a few articles, and therefore had a general idea of some things to expect (and not expect) for the first few episodes. Even though I was trying to forget expectations regarding the plot, I was certainly expecting a crazy first few episodes full of the stellar acting I'd come to expect from the show in general.

How did you tune in? Did you watch commercials?

I watched the premiere as it debuted on the CW and watched the commercials, though I also used commercial breaks as a time to check Facebook and Twitter. For the episodes since, I have either viewed it live on the CW or watched it on the CW…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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