YAB Review: “The Vampire Diaries”

"The Vampire Diaries" is one of teens' favorite shows on TV and with the start of the fourth season, it's been building even more buzz in recent weeks. Our YAB member Skyanne is an avid fan of the show and tuned in to the Season 4 premiere, which she said was impressive and extremely entertaining. Skyanne explains below why she likes the show so much and what about the latest season is grabbing her attention already.

What was the biggest draw?

"The Vampire Diaries" has been my favorite show, and the only one I watch weekly, since the pilot four seasons ago. There was never any doubt regarding whether or not I would be tuning in for the premiere of Season 4. For me, the biggest draw was finally finding out how the events in the finale for Season 3 would affect the characters and change the show I've grown to love.

What did you expect going in? How much did you know beforehand?

Having watched every episode of the show to date, I knew that the Season 4 premiere was guaranteed to be full of surprises and unexpected twists. Therefore, I attempted to erase any expectations I had about how the season would go. However, I had watched the previews and a few cast interviews, as well as read a few articles, and therefore had a general idea of some things to expect (and not expect) for the first few episodes. Even though I was trying to forget expectations regarding the plot, I was certainly expecting a crazy first few episodes full of the stellar acting I'd come to expect from the show in general.

How did you tune in? Did you watch commercials?

I watched the premiere as it debuted on the CW and watched the commercials, though I also used commercial breaks as a time to check Facebook and Twitter. For the episodes since, I have either viewed it live on the CW or watched it on the CW…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Airbnb because I like to travel on a budget.” –Female, 22, NY

Traditional entertainment brands have been tapping into online talent at an increasing rate, and Nickelodeon took advantage of the recent VidCon digital celebrity event to scout for new talent. The network, which is “exploring distributing content from online video creators via its digital brands” held a casting call at the event to find creative among the hundreds of assembled vloggers. Google says that YouTube reaches more people in the U.S. than any cable network among 18-49-year-olds. (Business Insider)

For the first time in years, and after a prolonged period of increasing obesity, American kids (and adults) are finally eating less. The number of calories that the average child in the U.S. takes in each day has fallen by 9%, and a cutback in soda drinking is a major reason behind the drop. The amount of full calorie soda the average American drinks has dropped a full 25% since the ‘90s. Obesity rates have also been reversing for younger children, “suggesting the calorie reductions are making a difference.” (NYTimes)

Going to a Millennial wedding? Bring cash, not a toaster. The generation is reportedly eschewing traditional gifts to instead request “cold, hard cash” for their nuptials. Couples are using their wedding funds for things like fun honeymoons they wouldn’t be able to afford themselves, or to start a house down payment savings. The fact that more Millennials live together before marriage and are very likely to have all the household goods they might need is a big reason behind the trend of tossing gravy boats and dishes in favor of financial gifts. (Refinery 29NYTimes)

MTV is tackling some current debates in the Millennial generation by creating content on the subject of racial bias. The generation has idealized color-blindness, but is maturing to find the approach doesn’t solve racial issues. MTV’s documentary special White People asked young white people across the country to look at their privilege and education, and the network has also launched a digital anti-bias campaign featuring content like a “Bias Cleanse” and a “snap judgment quiz.” (USA Today)

Watch out Uber, another car sharing platform is amping up their creative marketing. Taxi app Gett has partnered with Veuve Clicquot to create a champagne on-demand campaign that delivers bottles of chilled bubbly, along with two flutes, around London within 10 minutes. Gett’s marketing in the UK is a “bid to snatch market share from Uber” and the app is clearly borrowing from their competitor’s “everything on-demand” promotional strategy. (Marketing Magazine)

Quote of the Day: “I unplugged because I just wanted some me time- also wanted to see if i would be able to do it.” –Female, 32, NC

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