YAB Review: “The Carrie Diaries”

Today's post comes from Youth Advisory Board member Maddie, 18, who's been following the new series "The Carrie Diaries", on the CW network. The series is a prequel to "Sex and the City" and follows the character of Carrie Bradshaw during her junior year of high school in the early 1980s. Originally a novel by the author of "Sex and City", Candace Bushnell, the young Carrie asks her first questions about love, sex, friendship and family while navigating the worlds of high school against the backdrop of Manhattan.

YAB Review: “The Carrie Diaries” 

To say that “The Carrie Diaries,” The CW’s prequel to “Sex and the City,” had big Manolo Blahniks to fill would be an understatement. Fans of the original show, myself included, have six captivating seasons and two movies to compare this to. While it could have easily gone sour fast, a la so many prequels and sequels before it, “The Carrie Diaries” has proved itself in the five episodes aired thus far as a tantalizing glimpse into Carrie’s early life. We have seen her first kiss, her first bad-boy relationship, and best of all, her first adventures in New York City. The show follows Carrie as she splits her time between an internship in the city and attending high school in her hometown of Castlebury, CT, while also juggling friends, a rebellious little sister, and the grief that accompanied the recent death of her mother.

While the show has received mixed reviews so far, what the critics seem to be holding on to is the fact that it’s not an exact replica of its predecessor – but that is not how the show should be viewed. Yes, there are obvious discrepancies – I sometimes find myself wondering what happened to Dorrit and wasn’t Carrie’s father the missing parent? But these details do little to detract from the show’s appeal. Viewers will…

 
 

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Millennial News Feed

Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA

“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)

As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)

Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)

Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)

Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)

Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone! 

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