YAB Review: “Take Me Home” By One Direction

2012 has been the "Year of One Direction" according to the Huffington Post, and the boy bands' superstardom doesn't seem to be stopping anytime soon. The debut of their second album, "Take Me Home," drew a record breaking crowd of 15,000 fans outside "The Today Show" and it's poised to be one of the best-selling albums of the year. Youth Advisory Board member and Directioner Jordan Orris reviews the album below, highlighting her favorite songs and more.

Take Me HomeWhat was the biggest draw? Are you a big fan?
I’ve been a fan of One Direction for a while now, and I’d been eagerly counting down the days until "Take Me Home" was released! I have a bunch of friends who love 1D too, and we've been looking forward to this for a long time.

I've been keeping up with One Direction both through their website and through their personal twitters for a while. I still have no explanation as to why they've become so famous so quickly, but who can resist amazingly cute guys with accents! :)

How did you buy the album?
I downloaded it from iTunes, as I do with all of my other music.

What were you expecting? How did it measure up?
I was expecting awesomeness, much like their first album, but I didn’t know that I would absolutely love EVERY SINGLE SONG! I’m really in love with this album. It’s phenome-NIALL! (Niall Horan joke)

Favorite tracks?
My favorite song is “Still the One” - the pop mix is danceable, and I think the lyrics about missing someone who you broke up with are relatable and cute. 

The first single, “Live While We’re Young,” is awesome, catchy, and is just a good anthem about having fun! 

My favorite ballad is “Little Things” because I love acoustic songs. This one is written by up-and-comer Ed Sheeran, and I love the lyrics!!

Overall? Live show?
I think this album was a great…

 
 
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Millennial News Feed

Quote of the Day: "GoPro does a great job appealing to my generation because they convince regular people that they are adventurous, like many college kids like to think of themselves." –Male, 22, MD

Facebook continues to evolve to keep up with social platform competitors attracting younger users. The site has announced changes to their standalone chat app Messenger that will transform it into a platform that third parties can develop content and services for, including games, hotel bookings, tickets, and peer-to-peer payments. The new Businesses on Messenger feature would allow users to chat with brands to make purchases and change orders, and could make shopping a more personal experience. Facebook will also be adding the ability to chat with memes and GIFs, features that have proved popular with young consumers on other chat apps. (re/code,Fast Company)

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For better or for worse, technology is becoming an intrinsic part of childhood, but boys and girls might not be growing up with the same tech experiences. A new study of parents of kids ages two to nine found that in many cases, parents give their children different devices depending on their gender. Sons were more likely to be given smartphones or gaming devices while daughters received more tablets (73% vs. 65% for boys). Parents were also more likely to use tech to calm down sons, with 48% using a device to help soothe boys when they are upset, compared to 37% for girls. (Kidscreen)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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