YAB Review: “Take Me Home” By One Direction

2012 has been the "Year of One Direction" according to the Huffington Post, and the boy bands' superstardom doesn't seem to be stopping anytime soon. The debut of their second album, "Take Me Home," drew a record breaking crowd of 15,000 fans outside "The Today Show" and it's poised to be one of the best-selling albums of the year. Youth Advisory Board member and Directioner Jordan Orris reviews the album below, highlighting her favorite songs and more.

Take Me HomeWhat was the biggest draw? Are you a big fan?
I’ve been a fan of One Direction for a while now, and I’d been eagerly counting down the days until "Take Me Home" was released! I have a bunch of friends who love 1D too, and we've been looking forward to this for a long time.

I've been keeping up with One Direction both through their website and through their personal twitters for a while. I still have no explanation as to why they've become so famous so quickly, but who can resist amazingly cute guys with accents! :)

How did you buy the album?
I downloaded it from iTunes, as I do with all of my other music.

What were you expecting? How did it measure up?
I was expecting awesomeness, much like their first album, but I didn’t know that I would absolutely love EVERY SINGLE SONG! I’m really in love with this album. It’s phenome-NIALL! (Niall Horan joke)

Favorite tracks?
My favorite song is “Still the One” - the pop mix is danceable, and I think the lyrics about missing someone who you broke up with are relatable and cute. 

The first single, “Live While We’re Young,” is awesome, catchy, and is just a good anthem about having fun! 

My favorite ballad is “Little Things” because I love acoustic songs. This one is written by up-and-comer Ed Sheeran, and I love the lyrics!!

Overall? Live show?
I think this album was a great…

 
 

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Millennial News Feed

Quote of the Day: “I follow the news because it’s there and I can't avoid it.”—Female, 28, ME

Nike has taken the gold in Olympic ad engagement with a focus on authenticity. The brand’s 2016 Rio Olympic Games campaign “stepped beyond” “Just Do It” with a series of spots showing average people pushing themselves beyond their limits. The response to the approach has been overwhelmingly positive–viewers of one ad featuring a mountain climber born without arms and legs called it their “new favorite Nike video.” The campaign exceeded “any other brand in engagement rates,” earning 6.7 million shares and 6.5 million likes and favorites since March. (MediaPost

Facebook is taking a new swipe at Snapchat with a new camera-first app for teens only. Lifestage, created by a 19-year-old former Facebook intern, reimagines the original Facebook experience for teens today with profile pages filled with video clips and filters. Currently, the app’s network is limited to high school and undergrad students—users over the age of 21 can only see their own profiles. However, teens can see the profiles of all other users, “inside and outside” their schools, which could make privacy a concern. Facebook’s previous standalone apps have not found much success, leading the site to shut down their Creative Labs division last year. (The Daily Dot,BuzzFeed)

Unable to compete with social media, The New York Times is putting an end to its Millennial news app. NYT Now was launched in 2014 in an effort to lure in young readers with conversational content at a discounted price. After failing to attract new users, the app dropped its paywall for a freemium model that let users read up to 10 free articles a month. The updated strategy still did little to bring in a younger audience, averaging 257,000 unique users in the past three months. (Business Insider

College students are increasingly taking their athletic talents off the field. At many colleges, you don’t need to play traditional sports like football, track, or lacrosse to be a star athlete—instead, students are opting for sports that require “little prerequisite talent and less on-field aggression,” like ultimate Frisbee, rock climbing, fishing, and wood-chopping tournaments. Many of these alt-sport players discover the new competitive activities because they don’t fit the strict requirements to join other sports teams, and say inclusive team spirit and lack of competitive strife between opponents are major draws. (The Wall Street Journal

Most beauty brands are trying to draw in younger consumers, and Estée Lauder has strategic plans to keep Millennials happy. The brand’s recent profit boost was mostly generated by “color cosmetics brands like Estée Lauder, SmashboxMAC and Clinique,” but prestige fragrance and skin care continue to suffer. They plan to revive the segment by focusing on “selfie culture,” and count on the social media strategy that has fueled their makeup success to work on “instant-gratification” products like face masks and moisturizers. Partnerships with digital influencers, including those with lower but highly engaged followings, are also in the plans. (Fashionista)

Quote of the Day: “I like yoga because It can be used for the body, mind, breath, and soul if desired. I can do it alone or with other people. It can also be as short or long as I want.”—Female, 27, AR

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