YAB Review: “Take Me Home” By One Direction

2012 has been the "Year of One Direction" according to the Huffington Post, and the boy bands' superstardom doesn't seem to be stopping anytime soon. The debut of their second album, "Take Me Home," drew a record breaking crowd of 15,000 fans outside "The Today Show" and it's poised to be one of the best-selling albums of the year. Youth Advisory Board member and Directioner Jordan Orris reviews the album below, highlighting her favorite songs and more.

Take Me HomeWhat was the biggest draw? Are you a big fan?
I’ve been a fan of One Direction for a while now, and I’d been eagerly counting down the days until "Take Me Home" was released! I have a bunch of friends who love 1D too, and we've been looking forward to this for a long time.

I've been keeping up with One Direction both through their website and through their personal twitters for a while. I still have no explanation as to why they've become so famous so quickly, but who can resist amazingly cute guys with accents! :)

How did you buy the album?
I downloaded it from iTunes, as I do with all of my other music.

What were you expecting? How did it measure up?
I was expecting awesomeness, much like their first album, but I didn’t know that I would absolutely love EVERY SINGLE SONG! I’m really in love with this album. It’s phenome-NIALL! (Niall Horan joke)

Favorite tracks?
My favorite song is “Still the One” - the pop mix is danceable, and I think the lyrics about missing someone who you broke up with are relatable and cute. 

The first single, “Live While We’re Young,” is awesome, catchy, and is just a good anthem about having fun! 

My favorite ballad is “Little Things” because I love acoustic songs. This one is written by up-and-comer Ed Sheeran, and I love the lyrics!!

Overall? Live show?
I think this album was a great…

 
 

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Millennial News Feed

Quote of the Day: “Whenever I'm bored, I can always find something to do on my phone.”

—Male, 17, GA

Have teens have killed another retailer? Aeropostale has filed for bankruptcy, and plans to immediately close 154 of its over 800 stores. Young consumers’ preference for fast fashion and real-time access to trends has left “mall retailers” like Delia’s, Wet Seal, and Aeropostale in the dust. Last year the struggling clothing brand announced they were attempting to revive sales by “exploring strategic alternatives,” and focusing on a “flirty tomboy girl” consumer. However, it missed the mark, and “[t]he majority of the blame for poor performance lies squarely with [Aeropostale’s] failure to realign itself to the changing fashion demands of younger shoppers.” (Washington Post)  

These days, Osh-Kosh-B’Gosh just won’t do for well-to-do kids growing up in a market that might just make them the best-dressed generation. The luxury childrenswear market continues to boom, with a forecasted reach of $291.5 billion by the end of 2018. Since we first wrote about the trend, more designer brands have launched lines exclusively for “pint-sized clientele,” and online stores focusing on upscale fashion for babies and kids have grown. Although considered a small revenue driver for companies, brands hope that childrenswear will inspire brand loyalty from a young age, and remind adults of their own “coming-of-age moments.” (Digiday

Social network meets “college newspaper on steroids” Odyssey is racking up 30 million uniques a month, with a simple but challenging business model. The site lets any young writer contribute content, as long as they have a unique perspective and publish an article a week. The model results in about 10,000 articles each week from writers aged 18-28, who then share their posts through their own personal social networks. Although they are unpaid, the writers gain exposure from posting to the platform—two to 4.5 times more than if they self-published. (Business Insider)  

Snapchat’s CEO Evan Spiegel’s ability to “speak Millennial” has been key to the app’s success. The platform’s appeal lies in the “less demanding” content it encourages. As the Columbia student who interviewed Spiegel put it, “If you want to take a photo of the beautiful day outside…you can put it on Instagram, but what about that huge space of photos that aren’t 10 out of 10 perfection.” Recently Spiegel declared that Snapchat is a “camera company.” Though messaging and content are part of the app, the camera is the focus because “[t]he thing that feeds a social network is content.” (International Business Times)

We recently broke down all the ways Millennials are updating and redefining workplace standards—and it looks like Millennials in the U.K. may also prioritize meaning over a big paycheck. A U.K. survey of 13-25-year-olds revealed that “44% equate happiness with success and 32% said that for them prosperity is more about achieving their personal goals.” The things that might have motivated previous generations were lower priorities: only 11% of U.K. Millennials said they are motivated by the prospect of owning a house, and 29% said they are motivated by being paid more for their work. (Elite Business

Quote of the Day: “The type of commercials that stick in my memory are the ones that make me evaluate my life.”—Female, 28, SD

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