YAB Review: Spring Break 2013: Destination Grand Bahama Island

Today’s post comes from one of our YAB members, 22 year-old, Nathan. As a born and raised native of the Bahamas, Nathan has a very different perspective during Spring Break season. Instead of partying like a Spring Breaker, Nathan is most concerned about the marketing approach that local businesses take on during this high season. He interviewed a few students and business owners to give us some insight into the business side of Spring Break in the Bahamas. 

Spring Break 2013: Destination Grand Bahama Island, Ohio State, UGA, Virginia and Kentucky Lead The Way To The Sub-Tropical Paradise.


The parties, the nightlife and a great time are all the things visitors come for when they go to the island of Grand Bahama for Spring Break 2013. Mega student vacation travel agent, StudentCity.com has once again brought the party crowd from North America to their main host, Viva Wyndham Fortuna Beach Hotel. The hotel is on the sub-tropical paradise island of Grand Bahama Island, and becomes one big party during this time of year with a fun-filled week of sandy beaches, hot weather and entertainment. Being a native, I find this time to be exciting and incredibly fascinating. The outlandish behavior, fun, and most of all the economic boost it gives our local communities makes this time of year a huge event to look forward to for everyone involved. 

Among this year’s highlights included a boat ride to Barberry Beach, a booze cruise and a beach party excursion. Among the larger groups of students that choose Grand Bahama as their destination of choice is Ohio State University, University of Kentucky, and Virginia Tech. 

Spring breaker, Jeremy, from Ohio State University commented: “Grand Bahama also has great nightlife and great events during the day, so I wanted to come for that…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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