YAB Review: Spring Break 2013: Destination Grand Bahama Island

Today’s post comes from one of our YAB members, 22 year-old, Nathan. As a born and raised native of the Bahamas, Nathan has a very different perspective during Spring Break season. Instead of partying like a Spring Breaker, Nathan is most concerned about the marketing approach that local businesses take on during this high season. He interviewed a few students and business owners to give us some insight into the business side of Spring Break in the Bahamas. 

Spring Break 2013: Destination Grand Bahama Island, Ohio State, UGA, Virginia and Kentucky Lead The Way To The Sub-Tropical Paradise.


The parties, the nightlife and a great time are all the things visitors come for when they go to the island of Grand Bahama for Spring Break 2013. Mega student vacation travel agent, StudentCity.com has once again brought the party crowd from North America to their main host, Viva Wyndham Fortuna Beach Hotel. The hotel is on the sub-tropical paradise island of Grand Bahama Island, and becomes one big party during this time of year with a fun-filled week of sandy beaches, hot weather and entertainment. Being a native, I find this time to be exciting and incredibly fascinating. The outlandish behavior, fun, and most of all the economic boost it gives our local communities makes this time of year a huge event to look forward to for everyone involved. 

Among this year’s highlights included a boat ride to Barberry Beach, a booze cruise and a beach party excursion. Among the larger groups of students that choose Grand Bahama as their destination of choice is Ohio State University, University of Kentucky, and Virginia Tech. 

Spring breaker, Jeremy, from Ohio State University commented: “Grand Bahama also has great nightlife and great events during the day, so I wanted to come for that…

 
 

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Millennial News Feed

Quote of the Day: “Next winter I will be going on a solo backpacking trip through Southeast Asia and India. I plan to visit ashrams in India, go hiking and kayaking through SE Asia, try new cuisines, meet locals, and get off the beaten path.” – Female, 26, CO

Last month, we told you we could be seeing the end of the long-standing “sex sells” standby thanks to the “seen it all” generation. Now more research is backing up the idea that sex doesn’t actually sell. Ad testing firm Ameritest asked consumers about Carl’s Jr.’s latest spot featuring a nearly-naked model and found 32% felt worse about the brand after seeing the ad, compared to 8% who feel the same after watching an average fast food commercial. (DigidayAdAge)

A new wave of live streaming apps have been gaining young consumers’ attention—but how are they stacking up against more established social media platforms? Horizon Media’s infographic looks at the state of apps like Meerkat and Periscope, and finds 18-34-year-olds are more likely than older consumers to use them. But while Millennials are also more likely to have heard of these live streaming apps, awareness is still quite low compared to Snapchat, Instagram, and Vine. (Adweek)

The Good Humor man is getting a makeover to appeal to the next generation of ice cream consumers. The brand says they’re changing their trucks to capture the attention of today’s kids, who may be too distracted by devices to hear them coming down the street. In some areas, drivers are being given a more modern dress code, and the now brightly painted trucks’ jingles are being changed to pop hits from artists like Beyoncé and Taylor Swift. (NYPost)

Millennials want to work in tech—specifically for Google. A new report found that tech brands take up the top three spots in the list of places 18-34-year-olds would want to work, with nearly 20% naming Google as their ideal employer, 13% naming Apple, and 9% naming Facebook. Google’s top ranking is fairly unsurprising considering their consistently high marks in employee perks and benefits. (Business Insider)

Emoji are replacing internet slang, infiltrating fashion, and more brands have been creating emoji-centric marketing campaigns in order to appeal to Millennials and teens. Now nonprofit hotline BRIS has launched Abused Emojis, a new emoji alphabet that includes icons for parent drinking, a child being hurt, thinking about death, and other difficult issues. The intention is for kids to use these symbols “to talk about situations where they felt bad or wrongly treated” without having to verbalize their complex problems. (Fast Company)

We give you a dose of insights on young consumers each day, but every quarter, we zoom our lens out to look at some of the larger trends happening with Millennials and teens—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, which synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" of big shifts and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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