YAB Review: Spring Break 2013: Destination Grand Bahama Island

Today’s post comes from one of our YAB members, 22 year-old, Nathan. As a born and raised native of the Bahamas, Nathan has a very different perspective during Spring Break season. Instead of partying like a Spring Breaker, Nathan is most concerned about the marketing approach that local businesses take on during this high season. He interviewed a few students and business owners to give us some insight into the business side of Spring Break in the Bahamas. 

Spring Break 2013: Destination Grand Bahama Island, Ohio State, UGA, Virginia and Kentucky Lead The Way To The Sub-Tropical Paradise.

The parties, the nightlife and a great time are all the things visitors come for when they go to the island of Grand Bahama for Spring Break 2013. Mega student vacation travel agent, StudentCity.com has once again brought the party crowd from North America to their main host, Viva Wyndham Fortuna Beach Hotel. The hotel is on the sub-tropical paradise island of Grand Bahama Island, and becomes one big party during this time of year with a fun-filled week of sandy beaches, hot weather and entertainment. Being a native, I find this time to be exciting and incredibly fascinating. The outlandish behavior, fun, and most of all the economic boost it gives our local communities makes this time of year a huge event to look forward to for everyone involved. 

Among this year’s highlights included a boat ride to Barberry Beach, a booze cruise and a beach party excursion. Among the larger groups of students that choose Grand Bahama as their destination of choice is Ohio State University, University of Kentucky, and Virginia Tech. 

Spring breaker, Jeremy, from Ohio State University commented: “Grand Bahama also has great nightlife and great events during the day, so I wanted to come for that…


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Millennial News Feed

Quote of the Day: “This holiday, I’m giving someone a hoverboard.” –Male, 19, CA

Yesterday’s Cyber Monday broke records and holiday shopping is increasingly moving online—especially for Millennials. So it only makes sense for brands targeting young consumers to focus more of their holiday marketing efforts on digital. J.Crew and American Girl are both betting big on social campaigns this season, with J.Crew creating shoppable Instagram ads and a digital gift guide, and American Girl running multiple campaigns on Facebook and Instagram this December. (Adweek)

Since we first wrote about the best dressed generation, the trend of mini-fashionistas earning Instagram fame has only continued and grown. Some parents of these pint-sized digital celebrities, who the Times has dubbed “Instamoms,” work with brands to feature clothing and products in post in exchange for payment. While the kids are undoubtedly adorable, one consulted psychologist compares the practice to the “pageant world.” (NYTimes)

Spotify has released their year in review results, and Millennial artists are ruling the streaming waves. Drake was the most streamed artist of the year, Rihanna was the most streamed female artist, Justin Beiber received the most streams in a single day, and The Weeknd had the most streamed album. One important note: Taylor Swift and Adele are not included in the ranking because they do not make their music available on the service. (The Verge)

Over thirty percent of Millennials see credit cards as “old school,” according to PayPal’s shopping research. This attitude could be because of their increasing affinity towards mobile and digital payments, and PayPal declares that this means, “’Millennials want credit that is as digitally native as they are.’” The e-pay brand also found that Millennials are more likely than any other generation to say they are more likely to trust companies that are tech-based. (Marketingland)

Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

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