YAB Review: Spring Break 2013: Destination Grand Bahama Island

Today’s post comes from one of our YAB members, 22 year-old, Nathan. As a born and raised native of the Bahamas, Nathan has a very different perspective during Spring Break season. Instead of partying like a Spring Breaker, Nathan is most concerned about the marketing approach that local businesses take on during this high season. He interviewed a few students and business owners to give us some insight into the business side of Spring Break in the Bahamas. 

Spring Break 2013: Destination Grand Bahama Island, Ohio State, UGA, Virginia and Kentucky Lead The Way To The Sub-Tropical Paradise.


The parties, the nightlife and a great time are all the things visitors come for when they go to the island of Grand Bahama for Spring Break 2013. Mega student vacation travel agent, StudentCity.com has once again brought the party crowd from North America to their main host, Viva Wyndham Fortuna Beach Hotel. The hotel is on the sub-tropical paradise island of Grand Bahama Island, and becomes one big party during this time of year with a fun-filled week of sandy beaches, hot weather and entertainment. Being a native, I find this time to be exciting and incredibly fascinating. The outlandish behavior, fun, and most of all the economic boost it gives our local communities makes this time of year a huge event to look forward to for everyone involved. 

Among this year’s highlights included a boat ride to Barberry Beach, a booze cruise and a beach party excursion. Among the larger groups of students that choose Grand Bahama as their destination of choice is Ohio State University, University of Kentucky, and Virginia Tech. 

Spring breaker, Jeremy, from Ohio State University commented: “Grand Bahama also has great nightlife and great events during the day, so I wanted to come for that…

 
 

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The Newsfeed

“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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