YAB Review: Spring Break 2013: Destination Grand Bahama Island

Today’s post comes from one of our YAB members, 22 year-old, Nathan. As a born and raised native of the Bahamas, Nathan has a very different perspective during Spring Break season. Instead of partying like a Spring Breaker, Nathan is most concerned about the marketing approach that local businesses take on during this high season. He interviewed a few students and business owners to give us some insight into the business side of Spring Break in the Bahamas. 

Spring Break 2013: Destination Grand Bahama Island, Ohio State, UGA, Virginia and Kentucky Lead The Way To The Sub-Tropical Paradise.


The parties, the nightlife and a great time are all the things visitors come for when they go to the island of Grand Bahama for Spring Break 2013. Mega student vacation travel agent, StudentCity.com has once again brought the party crowd from North America to their main host, Viva Wyndham Fortuna Beach Hotel. The hotel is on the sub-tropical paradise island of Grand Bahama Island, and becomes one big party during this time of year with a fun-filled week of sandy beaches, hot weather and entertainment. Being a native, I find this time to be exciting and incredibly fascinating. The outlandish behavior, fun, and most of all the economic boost it gives our local communities makes this time of year a huge event to look forward to for everyone involved. 

Among this year’s highlights included a boat ride to Barberry Beach, a booze cruise and a beach party excursion. Among the larger groups of students that choose Grand Bahama as their destination of choice is Ohio State University, University of Kentucky, and Virginia Tech. 

Spring breaker, Jeremy, from Ohio State University commented: “Grand Bahama also has great nightlife and great events during the day, so I wanted to come for that…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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