YAB Review: “The Perks of Being a Wallflower”

"The Perks of Being a Wallflower" is a classic novel about coming-of-age and a favorite among many Millennials. So when many teens and twentysomethings found out it was becoming a movie (starring Emma Watson no less!), they were eager to see the adapation. Our YAB member Caroline jumped at the chance to review the film, which she says is slightly different than the book, but is still amazing and lived up to her expectations.

YAB Review: "The Perks of Being a Wallflower"

Perks of Being A WallflowerWhat was the biggest draw for you to see this movie?

I was very excited to see this movie as the novel “The Perks Of Being A Wallflower” is one of my favorite books. I also loved the fact that the author, Stephen Chbosky, was the director of the movie. A lot of movies that were books originally disappoint their viewers because they feel like the movie doesn’t exactly portray what the author is trying to say, but I knew this wouldn’t be the case. Another reason why I couldn’t wait to go see "Perks" was the cast – I am a big fan of Emma Watson and Logan Lerman and was curious to see how they would interpret some of my favorite characters.  

What did you expect going in?

I had high expectations, and figured the movie would be very good. I knew the movie wasn’t going to be better than the book – and I was right, the book is on an entirely different level. However, I still expected it to be funny, heartwarming, and touching. I expected some of the scenes to affect the audience as much as they did in the novel – and that was executed perfectly.

Describe your moviegoing experience

I wasn’t able to see it opening weekend, but maybe two weeks after that in New York. We got there quite early, and the theater was still almost entirely full. It became obvious that most of the crowd had read the book as everyone was…

 
 
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Millennial News Feed

Quote of the Day: “A ‘foodie’ to me is someone who takes pictures of every meal and follows multiple food blogs and pins a lot of food pictures on Pinterest.” –Female, 17, TX

ABC Family wants to be there for young women 14-29-years-old as they “navigate the next step” in their lives. To do so, they’re doubling their original programming with both scripted and reality series in the coming years, and stepping away from “trash-talking, train-wreck reality TV shows” to focus on more aspirational content. To keep up with their socially engaged audience, who spends an average of three hours a day on mobile, they’re launching a revamped Watch ABC Family app this summer. (Adweek)

Online voters could put a transgender Millennial man on the cover of Men’s Health. The magazine’s “Ultimate Guy Search” looks for men that embody their ideals of health and wellness, and thanks to social media and a strong LGBTQ community, 27-year-old trans male Aydian Dowling is the competition frontrunner by a landslide. There are both judges and a “reader’s choice” component to deciding the winner. A 2014 Ypulse monthly survey found that 87% of Dowling’s generation believe that LGBT individuals should be able to live their lives without discrimination and judgment. (The Daily Beast)

Michael Kors seems to have captured the hearts of teen girls: 39% of average-income girls choose Kors as their preferred handbag, up from 7% in 2012, while previously beloved Coach fell from 46% to 17% in that same amount of time. Teen shoppers are a powerful and influential bunch, and they’ve brought Kors “to new highs.” However, when brands become ubiquitous, as Coach did and some think Kors could become soon, sales can slow, making room for “hard-charging upstarts” like Tory Burch and Kate Spade. (Bloomberg)

For some time now YouTubers have been garnering just as much popularity as Hollywood celebrities, and it’s beginning to pay off, big time. According to Outrigger Media, CharlisCraftyKitchen, the largest food and cooking YouTube channel, is bringing in an estimated $127,000 a month. We should mention that CharlisCraftyKitchen stars 8-year-old baker Charli and her 5-year-old sister, Ashlee. Their amateur videos are among the successful channels that are providing marketers with a “tidy revenue stream” as they continue to garner millions of views. (AdAgeBusiness Insider)

Disney is tapping into the next generation’s interest in STEM to promote their upcoming movie Tomorrowland. The Create Tomorrowland – XPRIZE Challenge is asking kids and teens to envision themselves in the future and share what inventions they think would be impactful. Starting next week, creative thinkers between the ages of eight and 17-years-old can submit videos, images, or stories about their imagined invention or innovation and the influence it could have. Six winners will receive prizes to help move their ideas forward in real life, like a mentorship with a leader in their area of interest and a 3D Printer. (XPRIZE Challenge)

If you haven’t already noticed, Millennials care about their food. 47% consider themselves “foodies,” and 89% say that they’re open to trying new foods. How do we know? It’s not telepathy. Every other week, we reach out to our Millennial panel of over 60,000, asking 1,000 13-32-year-olds about current events, seasonal trends, changing attitudes, and new norms. The results of these monthly survey results are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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