YAB Review: “Flutter” By Gina Linko

Today's post comes from Youth Advisory Board member Molly who recently read "Flutter" by Gina Linko. The YA novel is about Emery, a teenage girl whose mind travels through time while her body suffers from seizures. In her time loops, Emery sees people she knows, and others who she doesn't, including Asher, a boy who she's somehow linked to. Instead of being "studied" instenly in the hospital until she dies, Emery decides to escape and meet Ash in real life. The novel follows Emery throughout her journey to figure out their connection. It's a unique and gripping story as Molly explains that's as much a coming of age novel as it is a mystery.

YAB Review: “Flutter” By Gina Linko

flutterFirst impressions

Flutter is about a seventeen-year-old girl named Emery who suffers from what appears to be seizures. She's able to hide them from most people throughout her adolescence, attending a school for the arts and living a normal life, but her senior year, the seizures become so frequent and violent that she has to be hospitalized.

What Emery knows and tries to explain to everyone from her father to her doctors is that her seizures are not caused by epilepsy or any other disease; they're a result of her time traveling. She has jumped forward in time to speak to her future dad, back in time to see her mom as a child, and most often, to a time and place she's not familiar with, where she meets a young boy she somehow knows needs her help.

Sum it up

"Flutter" is, at it's core, a mystery and an intense coming of age story. No one in the hospital believes that Emery is time traveling, but as more doctors study her, she realizes they do recognize that the intensity of the seizures are quickly killing her. Her dad, a scientist, seems to be concerned for her well-being only as a subject, not as a…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies