YAB Review: “Flutter” By Gina Linko

Today's post comes from Youth Advisory Board member Molly who recently read "Flutter" by Gina Linko. The YA novel is about Emery, a teenage girl whose mind travels through time while her body suffers from seizures. In her time loops, Emery sees people she knows, and others who she doesn't, including Asher, a boy who she's somehow linked to. Instead of being "studied" instenly in the hospital until she dies, Emery decides to escape and meet Ash in real life. The novel follows Emery throughout her journey to figure out their connection. It's a unique and gripping story as Molly explains that's as much a coming of age novel as it is a mystery.

YAB Review: “Flutter” By Gina Linko

flutterFirst impressions

Flutter is about a seventeen-year-old girl named Emery who suffers from what appears to be seizures. She's able to hide them from most people throughout her adolescence, attending a school for the arts and living a normal life, but her senior year, the seizures become so frequent and violent that she has to be hospitalized.

What Emery knows and tries to explain to everyone from her father to her doctors is that her seizures are not caused by epilepsy or any other disease; they're a result of her time traveling. She has jumped forward in time to speak to her future dad, back in time to see her mom as a child, and most often, to a time and place she's not familiar with, where she meets a young boy she somehow knows needs her help.

Sum it up

"Flutter" is, at it's core, a mystery and an intense coming of age story. No one in the hospital believes that Emery is time traveling, but as more doctors study her, she realizes they do recognize that the intensity of the seizures are quickly killing her. Her dad, a scientist, seems to be concerned for her well-being only as a subject, not as a…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

Hermés is conforming to the new definition of luxury by being more accessible to young, “fashion-obsessed” consumers. The brand has launched a “colorfully-designed” and Instagrammable space stocked with entry-level pieces—including their slimmer Twilly scarf that is priced around $160—at Nordstrom’s Seattle flagship. To allow the consumer the ability “to engage and have fun and try things on without the intimidation,” products are out in the open on “moveable hooks on magnetized walls” instead of behind glass. (Racked)

Millennial entrepreneurs are leading the way for digital advertising. A Magisto survey on Millennial small to medium-sized business owners, revealed that they are spending more than half of their marketing budget on digital media, and are three times more likely than Boomers to spend the majority of their media budget on digital advertising. Social media and video are the main focus for Millennial marketers: 68% say they depend on social media ads to spread brand awareness, 60% leverage social media ads to create revenue, and 88% currently use or want to use video for digital advertising. (Business Wire

A new chatbot wants to monitor kids’ online activity, and educate them as well. Oyoty, targeted for children ages 12 and under, is a friendly bot that links itself to social media accounts and keeps watch of public postings. When Oyoty flags content for a particular issue—for example, a provocative selfie or sharing of personal data—it starts a two-way conversation with the child and explains why they should think twice before posting. To fulfill the aim of educating and empowering children when it comes to online safety, the act of editing or deleting the content is left to the child to execute. (TechCrunch

The digital-native generation is thinking twice before sharing their personal data. A LexisNexis survey on Millennials in the U.S., U.K., Germany, Hong Kong, Malaysia, Mexico, and Brazil, found that young consumers are hesitant to share their personal data, presenting an issue for businesses who “need to gather critical data for better fraud prevention.” In the U.S. about two-thirds of Millennials are worried about identity theft and data breaches—which was “surprisingly lower than most of their global counterparts, of whom more than 75 percent are concerned.” (FinextraPYMNTS

Finance publication Barron’s has launched a Millennial-focused site to hook in the next generation of investors. With a focus on quick daily stock analysis, video, and personal finance stories, Barron’s Next aims to give young consumers “an easy way to understand the economy and begin to take their first steps as investors.” Like S&P 500 or the Dow Jones Industrial Average, Barron’s Next also offers Next 50—a snapshot of stocks from brands that “young consumers love,” like Urban Outfitters and Tesla. (Digiday)  

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies