YAB Review: “Beauty and the Beast”

Today's post comes from Youth Advisory Board member Skyanne who tuned in to the premiere of the CW's "Beauty and the Beast" last week. Skyanne is impressed so far by the modern retelling of the classic fairytale which combines mystery, action, and character-building. She explains that it's not just another paranormal show with a twist and hopes that future episodes live up to the first!

Beauty and the BeastWhat was the biggest draw?

Honestly, I just needed something new to watch. The fact that the "Beauty and the Beast" pilot came on right after the season premiere of "The Vampire Diaries", the only other show I watch regularly, made it perfect. Plus, the previews totally drew me in — contemporary twists on "Beauty and the Beast" are my favorite and the show looked like an original take on the fairytale.

What did you expect going in? How much did you know beforehand?

I knew very little about the show, other than it was a modern retelling of "Beauty and the Beast." I didn't pay much attention beforehand except the previews I caught on TV and was not familiar with anyone in  the cast. I am rarely impressed by anything on TV, and I tuned in with low expectations. The night before it premiered, a friend and I were discussing the show, and I said, “I don't know, it's probably going to be another lame attempt at some paranormal romance with a twist”, though I will admit to secretly hoping I was wrong.

How did you tune in? Did you watch commercials?

I watched the pilot as it premiered on the CW. I did watch the commercials, though I generally spent more time checking my phone or Facebook than paying attention to them.

Sum it up:

The show opens as main character Catherine Chandler, played by Kristin Kreuk, witnesses her mother's murder. Chandler is then chased through the woods by the murderers,…

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We told you what brands were up to at SXSW last week, which included tapping into attendees to crowdsource new ways to appeal to young consumers. Several brands at the festival also gave young startups the chance to earn support for their own innovative projects. Vitaminwater’s Project Hustle and Mastercard’s Priceless Elevator Pitch were Shark Tank-inspired contests that both took place in fake elevators, and asked participants to pitch unique proposals for a chance to win cash and mentorship to make their ideas come to life. Vitaminwater was also apparently inspired by Kickstarter: 10 Project Hustle finalists will continue selling their ideas and crowdfunding online for the following months. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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