YAB Review: “Beauty and the Beast”

Today's post comes from Youth Advisory Board member Skyanne who tuned in to the premiere of the CW's "Beauty and the Beast" last week. Skyanne is impressed so far by the modern retelling of the classic fairytale which combines mystery, action, and character-building. She explains that it's not just another paranormal show with a twist and hopes that future episodes live up to the first!

Beauty and the BeastWhat was the biggest draw?

Honestly, I just needed something new to watch. The fact that the "Beauty and the Beast" pilot came on right after the season premiere of "The Vampire Diaries", the only other show I watch regularly, made it perfect. Plus, the previews totally drew me in — contemporary twists on "Beauty and the Beast" are my favorite and the show looked like an original take on the fairytale.

What did you expect going in? How much did you know beforehand?

I knew very little about the show, other than it was a modern retelling of "Beauty and the Beast." I didn't pay much attention beforehand except the previews I caught on TV and was not familiar with anyone in  the cast. I am rarely impressed by anything on TV, and I tuned in with low expectations. The night before it premiered, a friend and I were discussing the show, and I said, “I don't know, it's probably going to be another lame attempt at some paranormal romance with a twist”, though I will admit to secretly hoping I was wrong.

How did you tune in? Did you watch commercials?

I watched the pilot as it premiered on the CW. I did watch the commercials, though I generally spent more time checking my phone or Facebook than paying attention to them.

Sum it up:

The show opens as main character Catherine Chandler, played by Kristin Kreuk, witnesses her mother's murder. Chandler is then chased through the woods by the murderers,…

 
 
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Millennial News Feed

Quote of the Day: “A lot of diaper commercials are the same thing, just different babies and different brands.” –Female, 25, WV

Instagram is most popular photo-sharing app out there with 30% of Millennials using it daily, according to Ypulse’s March monthly survey. Now the platform has released Layout, a stand-alone companion app that allows users to easily create photo collages, and includes fun ways to edit images. Existing photo editing apps, which many use before posting images on Instagram, often have clunky interfaces and are jammed with ads. Layout preserves Instagram’s simplicity while providing a tool already in demand, and is already being used by major brands like Victoria’s Secret, Sephora, and even Michelle Obama. (Fast CompanyAdweek)

Young consumers are obviously passionate about music and want to discover new artists, but with so much new content coming out daily, and in so many different places, keeping up with the latest can be hard. Well, if you’re a hip hop fan, there’s an app for that. White Label is a music discovery and streaming service that helps users keep up with the hottest in hip hop by monitoring user engagement between Twitter and SoundCloud to chart the most popular songs of the moment. Hip hop fans are said to be the “single most active music audience on Twitter” and White Label allows them to stream buzzed about tracks and also read the conversations going on about them, a concept some think “should be made for every genre.” (The Next Web)

Is The Twizzler Challenge the next Ice Bucket Challenge? The new social campaign is a call to action to raise funds for the New York Collaborates for Autism, and asks participants to chew on both ends of a Twizzler until their lips meet, Lady and the Tramp style. It’s silly, a little awkward, and has reportedly been catching on since it debuted on Comedy Central’s Night of Too Many Stars and The Today Show. It hasn’t taken off quite like last year’s ubiquitous icy charitable phenomenon yet, but could be a trend to watch. (The Daily What)

Stuffed animals are still a big part of childhood, but Build-A-Bear is adding some digital elements to their experience to appeal to young consumers growing up in a tech-centric world. Store designs are getting digital facelifts, and the brand has launched a new app and website that includes games, storytelling, and shopping; along with a YouTube series that features their plush characters. In an effort to please all ages, as 20% of their customers are actually 14 and older, the store is also collaborating to create a Disney Princess line, Frozen and Marvel characters, and an upcoming Star Wars: Episode VIIcollection. (brandchannel)

We told you what brands were up to at SXSW last week, which included tapping into attendees to crowdsource new ways to appeal to young consumers. Several brands at the festival also gave young startups the chance to earn support for their own innovative projects. Vitaminwater’s Project Hustle and Mastercard’s Priceless Elevator Pitch were Shark Tank-inspired contests that both took place in fake elevators, and asked participants to pitch unique proposals for a chance to win cash and mentorship to make their ideas come to life. Vitaminwater was also apparently inspired by Kickstarter: 10 Project Hustle finalists will continue selling their ideas and crowdfunding online for the following months. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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