YAB Members Report: Is College Still Worth It?

As debt runs deep in students’ pockets, the decision to continue education past high school is no longer a given. In 2012, undergraduate and graduate enrollment decreased for the first time in six years, dropping by half a million. The value that Millennials gain from a college degree is being questioned, and when weighed against impending student loans and a shaky job market, the odds don’t seem to be in their favor. How prepared do Millennials feel to tackle life out of high school and college? What is it like to be in college knowing that the degree you are earning might not be worth what you need it to be when you graduate? We spoke to Millennials from our Youth Advisory Board to hear what they had to say about their high school and college careers, and what the landscape of education looks like for them.
 
The Recession Put Education Into Perspective.
Millennials were no doubt hit hard by the recession, and for many students, it dictated their path going forward. YAB member Maddie, 19, has always kept college in her trajectory, but feels that it became even more important during this time, causing her to “begin to consider graduate school so I can be even more specialized and unique to future employers.” Camilla, 23, took that path as well, “taking the time for grad school, and making sure I had full funding (i.e. a salary and research funds) for my PhD.” Both rely on external funding through scholarships and grants, and help from parents in order to get by. But for some, parental support is not an option. For YAB member Skyanne, 18, “the recession made it clear that regardless of what society says, sometimes college just isn’t an option.” Boxed out of financial aid and without a co-signer for loans, paying out of pocket is the final option and is near impossible for a high…

 
 

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Millennial News Feed

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

This year’s Olympics will be the most social yet—thanks to the digital generation. According to a study, Facebook will be the leading platform adults use converse during the event, but 35% of 18-24-year-olds and 19% of 25-34-year-olds plan to use Snapchat to share Olympic content. Compared to other age groups, Millennials will be two times more interested in human-interest stories and meme-worthy moments during the event. (Business Wire

Promposals aren't just a viral trend, they are now the most expensive prom cost for some. A study by Visa Inc. has found that an American household spends an average of $324 on promposing, and parents are increasingly footing the bill: In 2015, parents paid for up to 73% in of prom costs, up from 56% in 2014. Companies like The Heart Bandits are cashing in on the trend by charging upwards of $1000 to plan promposals, and brands are as well: Men’s Wearhouse Inc. declared March 11th promposal day on social media to sell tuxes for the occasion. (Bloomberg

Gap Inc. has launched a new athleisure line for children ages six to 14, bringing the high-fashion workout trend to the pre-teen set. Athleta Girl, an extension of the activewear brand Athleta, is categorized by activities like “run,” ”yoga and studio,” and “swim.” According to the fitness brand, the label was in demand: “A girls’ line is something our customers have been asking for. Girls today want to dress sporty. They are living more active lives.” Marketing and design for the line is leaning on girl power, with graphic tees showing off slogans like "Dream crazy big." (JezebelRacked)

As esports continues to grow, brands are figuring out to how to tap into the potential marketing goldmine. This year the global esports market will make $463 million, and will reportedly rake in $1.1 billion in 2019. Brands have begun sponsoring teams by adding their logos to players’ jerseys or hats, but they could potentially expand to leagues in the future. The key to effective branding will be “genuinely offering something new or valuable to the audience.” (VentureBeat)  

Can a brand create online influencers? In an approach that could be described as “reverse influencer marketing,” Mars is attempting to revive the classic candy bar 3 Musketeers with young consumers through a digital-only campaign featuring the “Musketeens”—three unknowns they want to turn into YouTube stars. The teens look and act like established YouTube influencers, and have been able to garner 400,000 video views. But the response has been split, with a large portion of users calling out the videos as annoying ads. (Digiday

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

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