YAB Members Report: Is College Still Worth It?

As debt runs deep in students’ pockets, the decision to continue education past high school is no longer a given. In 2012, undergraduate and graduate enrollment decreased for the first time in six years, dropping by half a million. The value that Millennials gain from a college degree is being questioned, and when weighed against impending student loans and a shaky job market, the odds don’t seem to be in their favor. How prepared do Millennials feel to tackle life out of high school and college? What is it like to be in college knowing that the degree you are earning might not be worth what you need it to be when you graduate? We spoke to Millennials from our Youth Advisory Board to hear what they had to say about their high school and college careers, and what the landscape of education looks like for them.
 
The Recession Put Education Into Perspective.
Millennials were no doubt hit hard by the recession, and for many students, it dictated their path going forward. YAB member Maddie, 19, has always kept college in her trajectory, but feels that it became even more important during this time, causing her to “begin to consider graduate school so I can be even more specialized and unique to future employers.” Camilla, 23, took that path as well, “taking the time for grad school, and making sure I had full funding (i.e. a salary and research funds) for my PhD.” Both rely on external funding through scholarships and grants, and help from parents in order to get by. But for some, parental support is not an option. For YAB member Skyanne, 18, “the recession made it clear that regardless of what society says, sometimes college just isn’t an option.” Boxed out of financial aid and without a co-signer for loans, paying out of pocket is the final option and is near impossible for a high…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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