YAB Members Report: Is College Still Worth It?

As debt runs deep in students’ pockets, the decision to continue education past high school is no longer a given. In 2012, undergraduate and graduate enrollment decreased for the first time in six years, dropping by half a million. The value that Millennials gain from a college degree is being questioned, and when weighed against impending student loans and a shaky job market, the odds don’t seem to be in their favor. How prepared do Millennials feel to tackle life out of high school and college? What is it like to be in college knowing that the degree you are earning might not be worth what you need it to be when you graduate? We spoke to Millennials from our Youth Advisory Board to hear what they had to say about their high school and college careers, and what the landscape of education looks like for them.
 
The Recession Put Education Into Perspective.
Millennials were no doubt hit hard by the recession, and for many students, it dictated their path going forward. YAB member Maddie, 19, has always kept college in her trajectory, but feels that it became even more important during this time, causing her to “begin to consider graduate school so I can be even more specialized and unique to future employers.” Camilla, 23, took that path as well, “taking the time for grad school, and making sure I had full funding (i.e. a salary and research funds) for my PhD.” Both rely on external funding through scholarships and grants, and help from parents in order to get by. But for some, parental support is not an option. For YAB member Skyanne, 18, “the recession made it clear that regardless of what society says, sometimes college just isn’t an option.” Boxed out of financial aid and without a co-signer for loans, paying out of pocket is the final option and is near impossible for a high…

 
 

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Millennial News Feed

Quote of the Day: “Political correctness is voicing your beliefs but not at the expense of other's identities.”—Female, 15, NY

Young consumers are putting their trust in YouTube. The video platform may feel be “feeling the pressure” from Facebook and Snapchat, but 36% of 18-35-year-olds in the U.K. say they would trust a product review on YouTube over any other media, according to a study from MCN BuzzMyVideos. About 31% trust a magazine review, and only 18% say they trust TV, signifying that for brands putting ad dollars into online video is a smart move, especially since Millennials are spending more time watching videos weekly than they did two years ago, and over half are watching more than six hours per week. (StreamDaily)

For “shacked-up” Millennials, food is a factor in the relationship. A new study from housewares company Moshells revealed that for 18-30-year-old co-habitating men, the biggest “hardship” is having to share food with their partner, and Millennials look for “healthy food in the fridge” when scoping out a romantic interests’ home. The biggest lifestyle change for co-habitating young consumers is spending less time online. That change may be even more disorienting for Millennial men: according to 2014 Nielsen data, Millennial men spend two hours more per week watching videos online than Millennial women, and are spending one more hour weekly listening to online music. (Vocativ

Marriott has created an Innovation Lab Hotel to test concepts designed with Millennial and teen travelers in mind. Throughout their stay at the feedback-focused property, hotel guests can provide thoughts on features like digital check-in with instant-review technology, which allows them to give a thumbs up or thumbs down at every step. Concepts currently being featured at the hotel—like studio workout classes taught by local instructors and permanent spaces for local restaurants and businesses—were inspired by past feedback from Marriott visitors that showed young travelers desire unique, local, and social experiences. (Fast Company

The student has become the teacher in the workplace. Companies are increasingly using “reverse mentoring” to tap into their Millennial employees, and teach older generations tech skills like using social media and crowd sourcing. Target has recently partnered with Techstars—a group that teams up tech startups with large corporations—to teach their leaders how startup employees work in a fast-paced environment, and “scrappily to get things done.” Experts have also indicated the practice helps diminish the negative stereotypes that can plague Millennial employees within their companies. (Ypulse also recommends and facilitates co-mentoring, which gives all generations a chance to learn something.) (Fortune

YouTubers are “creating a new breed of shows” for their generation. Inspired by traditional TV programming and the show Top Gear, a group of British YouTubers are “rethinking some of traditional TV’s big genres” by creating content that “holds up a mirror to their youthful online audiences.” Cooking channel SortedFood (1.6 million subscribers) celebrates the different recipes that can correspond to one dish, and football channel Copa90 (1.2 million subscribers) wants to focus on “fan culture rather than chasing match rights.” The channels continually follow their audiences on social media to ensure followers have a “developmental role.” (The Guardian)

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

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