Why Denny’s Is #Winning Twitter

Today’s post is from Ypulse staffer Phil Savarese.

Last week, we spoke a little about how Denny’s mockingly jumped on the brandjacking bandwagon with a subtle yet funny tweet in response to the #mtvhack. That tweet was the tip of the Twitter iceberg: Denny’s has consistently been creating some great social media content and setting an example of how businesses should be interacting with their followers. In the spirit of the Serious Faux Pas series, we’ll take a look at how Denny’s is hitting their social media stride by not taking it all so seriously.

Denny’s has put its social media in the hands of ad agency Gotham Inc. Fast Company wrote: “Instead of its ‘social media best-practices strategy’—posting a formulaic mix of queued-up questions and product shots at scheduled times—it decided to play on Denny's atmosphere [and host conversations].” At the time of their brandjack tweet, twentysomething Gotham employee Arielle Calderon was in charge of tweeting on behalf of Denny’s. Millennials are digital natives fluent in the language of online communication. Given that the franchise is open 24 hours, Denny’s has been aggressively promoting late night dining for Millennials; and they know the best person to talk to twenty thousand twentysomethings on Twitter is a fellow twentysomething. Their followers certainly noticed the difference. For Denny’s, Twitter isn’t the place to get serious, it’s a place to have some fun. Here are some of the ways that Denny’s is #winning Twitter.

1. By staying playful on a personal level. Taking a look at Denny’s Twitter feed, many of their tweets are towards specific fans, responding to their posts about the restaurant. Others pose questions, and then later respond to the answers they get. Brands that are beginning to take advantage of the one-on-one…


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Millennial News Feed

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

Millennials are so not feeling this election. In a recent Wall Street Journal/NBC News poll, only 54% of voters under the age of 35 say they are highly interested in the current campaign, a 6% decrease from 2012, and 18% below the general voter population. Millennials’ level of enthusiasm is a stark contrast from the past two presidential campaigns, which is troubling for current candidates since President Obama’s election relied heavily on the college student vote in battleground states. The poll—which was conducted from Oct. 10-13—also revealed that Clinton was leading Trump among 18-29-year-old voters by only 13%. (The Wall Street Journal

Chipotle has launched a weekly Snapchat show to get Millennials on their side once again. School of Guac is targeted to 13-24-year-olds, and is described as “after-school special meets variety show meets satirical news program.” Young performer Lorena Russi hosts the minute-long episodes, which can vary from DIY with burrito foil to an explanation on why tortilla chips are triangular. Unlike other brands’ TV programming created for Snapchat, Chipotle’s resembles the polished content usually found on traditional TV, and even incorporates fake commercials.  (Digiday

Millennials will be a crucial player in the real estate revolution of next year. In what is described as a “‘Oh, shift’ moment” for the housing market, 52% of potential home buyers next year will be first-timers, and 61% of them will be under the age of 35—according to an annual survey from realtor.com®. Millennials will be mostly seeking a home is for growing families, and almost four in ten of 25-34-year-olds say single-family homes will be the type they’ll be looking to buy, followed by townhomes. Ample space, yards, and safe neighborhoods are also in demand, with 28% stating they will like to live near the suburbs, followed by 22% who prefer outlying suburbs. (Realtor.com

Netflix is almost “12 times more popular among teens” compared to other streaming services. Piper Jaffray’s recent semiannual survey on U.S. teenagers revealed that 37% of teens are watching Netflix daily— a significant number when only 3% can say the same for Hulu and Amazon Prime Video. YouTube came in second for teen daily video consumption at 26%, an upward trend for the platform and the first time it has come ahead of cable TV which followed at 25%. (Tech Times

Facebook wants to connect online friends in the offline world. The social platform has released a new batch of tools to let users buy tickets to events, schedule appointment with businesses, and get local dining recommendations from friends by selecting an area from their News Feed maps. The update was created to solve the “unbelievably challenging process in 2016 to figure out what there is to go do, and then…decide which of those things you want to go do and then actually engage in the doing of said things." They’ve also expanded activity streams to let users track what events their friends go to and their suggestions. (Mashable

Quote of the Day: “I like Last Week Tonight With John Oliver because he dives very deep into topics that are not always appealing, pleasant, or interesting. He turns these topics into something hilarious, entertaining, and educational at the same time.”—Male, 32, KY

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