Why are Teens Eating Tide Pods? Find Out on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teens are attempting to eat laundry pods in a new dangerous online challenge, Black Panther is breaking presale records, Ikea asks pregnant women to pee on a magazine ad to get a discount, and more trending stories you can’t miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTeens Try The Tide Pod Challenge

A 2015 meme has morphed into a new dangerous online challenge where teens are attempting/pretending to eat laundry pods. Reportedly inspired by a 2015 column from The Onion about a “child who wanted to eat a blue and red detergent pod,” the meme started out as a showcase of jokes on how the pods resembled candy. In March 2017, CollegeHumor took the trend one step further with a parody video showing a college student eating Tide Pods even after researching its poisonous effects—and now teens are reportedly following suit, posting videos of themselves chewing on the colorful pods (before spitting them out) or sautéing them on the stove. The challenge has gone so viral that doctors are sending out warnings, and even Tide has had to respond stating: “Our laundry pacs are a highly concentrated detergent meant to clean clothes…They should not be played with, whatever the circumstance is, even if meant as a joke.” If the warnings aren’t enough, never fear, actual Tide pod-inspired sushi is also here

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBlack Panther Is Already Breaking Records

Upcoming superhero film Black Panther won’t be out for another month and it’s already breaking records. The Marvel film, set in the fictional African nation of Wakanda with black superheroes and strong female narratives, sold more pre-sale tickets in its first 24 hours on Fandango than any other movie in the comic book franchise. It was also the top ticket-seller of the day, surpassing Jumanji: Welcome to the Jungle and Star Wars: The Last Jedi. Even one of the film’s stars, Lupita Nyong’o,…


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"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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