Why are Teens Eating Tide Pods? Find Out on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teens are attempting to eat laundry pods in a new dangerous online challenge, Black Panther is breaking presale records, Ikea asks pregnant women to pee on a magazine ad to get a discount, and more trending stories you can’t miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTeens Try The Tide Pod Challenge

A 2015 meme has morphed into a new dangerous online challenge where teens are attempting/pretending to eat laundry pods. Reportedly inspired by a 2015 column from The Onion about a “child who wanted to eat a blue and red detergent pod,” the meme started out as a showcase of jokes on how the pods resembled candy. In March 2017, CollegeHumor took the trend one step further with a parody video showing a college student eating Tide Pods even after researching its poisonous effects—and now teens are reportedly following suit, posting videos of themselves chewing on the colorful pods (before spitting them out) or sautéing them on the stove. The challenge has gone so viral that doctors are sending out warnings, and even Tide has had to respond stating: “Our laundry pacs are a highly concentrated detergent meant to clean clothes…They should not be played with, whatever the circumstance is, even if meant as a joke.” If the warnings aren’t enough, never fear, actual Tide pod-inspired sushi is also here

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBlack Panther Is Already Breaking Records

Upcoming superhero film Black Panther won’t be out for another month and it’s already breaking records. The Marvel film, set in the fictional African nation of Wakanda with black superheroes and strong female narratives, sold more pre-sale tickets in its first 24 hours on Fandango than any other movie in the comic book franchise. It was also the top ticket-seller of the day, surpassing Jumanji: Welcome to the Jungle and Star Wars: The Last Jedi. Even one of the film’s stars, Lupita Nyong’o,…

 
 

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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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