Why are Teens Eating Tide Pods? Find Out on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teens are attempting to eat laundry pods in a new dangerous online challenge, Black Panther is breaking presale records, Ikea asks pregnant women to pee on a magazine ad to get a discount, and more trending stories you can’t miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTeens Try The Tide Pod Challenge

A 2015 meme has morphed into a new dangerous online challenge where teens are attempting/pretending to eat laundry pods. Reportedly inspired by a 2015 column from The Onion about a “child who wanted to eat a blue and red detergent pod,” the meme started out as a showcase of jokes on how the pods resembled candy. In March 2017, CollegeHumor took the trend one step further with a parody video showing a college student eating Tide Pods even after researching its poisonous effects—and now teens are reportedly following suit, posting videos of themselves chewing on the colorful pods (before spitting them out) or sautéing them on the stove. The challenge has gone so viral that doctors are sending out warnings, and even Tide has had to respond stating: “Our laundry pacs are a highly concentrated detergent meant to clean clothes…They should not be played with, whatever the circumstance is, even if meant as a joke.” If the warnings aren’t enough, never fear, actual Tide pod-inspired sushi is also here

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBlack Panther Is Already Breaking Records

Upcoming superhero film Black Panther won’t be out for another month and it’s already breaking records. The Marvel film, set in the fictional African nation of Wakanda with black superheroes and strong female narratives, sold more pre-sale tickets in its first 24 hours on Fandango than any other movie in the comic book franchise. It was also the top ticket-seller of the day, surpassing Jumanji: Welcome to the Jungle and Star Wars: The Last Jedi. Even one of the film’s stars, Lupita Nyong’o,…

 
 

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Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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