Who Are Gen Z & Millennials Really Following On Social Media?

In this exclusive sneak peek at a Ypulse Topline Report we’re showing you exactly who Gen Z and Millennial consumers are following on social media—and what kinds of celebs are at the top of the list…

Over half of young consumers say that social media is an essential part of their social lives, and we’ve explored all the ways that it impacts their friendships, but social platforms are at this point far about more than socializing. They’re the new entertainment, and ever-scrollable catalogs of things to buy and places to visit.

In our Influencer Effect trend, Ypulse found that the people that they follow are influencing their purchasing decisions and product preferences. So who exactly are they following on social media? Today, we’re giving you an exclusive sneak peak at a portion of our Social Media Behavior Topline Report to show you the full rundown of the influencers they’re paying attention to:

Gold subscribers can access this full report & data here!

This individual report, and others, are available for individual sale in our Ypulse Store.

https://www.ypulse.com/store#!/Topline-Report-Social-Media-Behavior/p/101168474/category=0

WANT ACCESS TO REPORTS LIKE THIS ON MILLENNIALS AND GEN Z EVERY WEEK? SIMPLY CLICK HERE TO FIND OUT MORE ABOUT BECOMING A SUBSCRIBER.

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies