Where Are They Now: Trends Update

We always have our eye out for the next trends that will influence the way Millennials approach life, brands, marketing, buying, and more—but once we write about a trend it doesn’t just stop developing. In our quarterly Lifeline report, we make sure to track the trends we’ve covered in the past to keep our subscribers in tune with the new examples and iterations we’ve seen. Today we’re doing the same for you, looking at three of the trends we’ve let you know about and giving you an update on what’s happening with them today. 

Group Dating
What we said then: Group dating is on the rise, with a growing number of services, apps and sites being created to take the awkwardness out of a one-on-one night with a stranger. The trend only makes sense for the group-oriented generation, who view their friends as their safety net and thrive in using the digital world as a tool to foster offline connections. Services focused on organizing group-dates are catching the attention of more and more single Millennials who are looking for easy, comfortable ways to meet up, and are bypassing the trappings and troubles of online dating. The Dating Ring has new users fill out an extensive profile, but not to be posted for anyone’s perusal. Only the matchmakers who work for the site read the profiles, in order to create group dates that are filled with optimal matches. 

What’s happening now: 
The Dating Ring has taken group dating to the extreme, arranging cross country dates by flying a group of single Millennial women from New York across the country to mingle with single Millennial men in San Francisco. After spotting a gender imbalance in each city, the founders of the group matchmaking service launche d a Crowdtilt to sponsor free trips to the opposite coast for NYC women looking for love (and 

 
 

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Millennial News Feed

Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA

Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)

The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)

Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)

Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)

The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)

Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)

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