Where Are They Now: Trends Update

We always have our eye out for the next trends that will influence the way Millennials approach life, brands, marketing, buying, and more—but once we write about a trend it doesn’t just stop developing. In our quarterly Lifeline report, we make sure to track the trends we’ve covered in the past to keep our subscribers in tune with the new examples and iterations we’ve seen. Today we’re doing the same for you, looking at three of the trends we’ve let you know about and giving you an update on what’s happening with them today. 

Group Dating
What we said then: Group dating is on the rise, with a growing number of services, apps and sites being created to take the awkwardness out of a one-on-one night with a stranger. The trend only makes sense for the group-oriented generation, who view their friends as their safety net and thrive in using the digital world as a tool to foster offline connections. Services focused on organizing group-dates are catching the attention of more and more single Millennials who are looking for easy, comfortable ways to meet up, and are bypassing the trappings and troubles of online dating. The Dating Ring has new users fill out an extensive profile, but not to be posted for anyone’s perusal. Only the matchmakers who work for the site read the profiles, in order to create group dates that are filled with optimal matches. 

What’s happening now: 
The Dating Ring has taken group dating to the extreme, arranging cross country dates by flying a group of single Millennial women from New York across the country to mingle with single Millennial men in San Francisco. After spotting a gender imbalance in each city, the founders of the group matchmaking service launche d a Crowdtilt to sponsor free trips to the opposite coast for NYC women looking for love (and 


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Millennial News Feed

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

Millennials are so not feeling this election. In a recent Wall Street Journal/NBC News poll, only 54% of voters under the age of 35 say they are highly interested in the current campaign, a 6% decrease from 2012, and 18% below the general voter population. Millennials’ level of enthusiasm is a stark contrast from the past two presidential campaigns, which is troubling for current candidates since President Obama’s election relied heavily on the college student vote in battleground states. The poll—which was conducted from Oct. 10-13—also revealed that Clinton was leading Trump among 18-29-year-old voters by only 13%. (The Wall Street Journal

Chipotle has launched a weekly Snapchat show to get Millennials on their side once again. School of Guac is targeted to 13-24-year-olds, and is described as “after-school special meets variety show meets satirical news program.” Young performer Lorena Russi hosts the minute-long episodes, which can vary from DIY with burrito foil to an explanation on why tortilla chips are triangular. Unlike other brands’ TV programming created for Snapchat, Chipotle’s resembles the polished content usually found on traditional TV, and even incorporates fake commercials.  (Digiday

Millennials will be a crucial player in the real estate revolution of next year. In what is described as a “‘Oh, shift’ moment” for the housing market, 52% of potential home buyers next year will be first-timers, and 61% of them will be under the age of 35—according to an annual survey from realtor.com®. Millennials will be mostly seeking a home is for growing families, and almost four in ten of 25-34-year-olds say single-family homes will be the type they’ll be looking to buy, followed by townhomes. Ample space, yards, and safe neighborhoods are also in demand, with 28% stating they will like to live near the suburbs, followed by 22% who prefer outlying suburbs. (Realtor.com

Netflix is almost “12 times more popular among teens” compared to other streaming services. Piper Jaffray’s recent semiannual survey on U.S. teenagers revealed that 37% of teens are watching Netflix daily— a significant number when only 3% can say the same for Hulu and Amazon Prime Video. YouTube came in second for teen daily video consumption at 26%, an upward trend for the platform and the first time it has come ahead of cable TV which followed at 25%. (Tech Times

Facebook wants to connect online friends in the offline world. The social platform has released a new batch of tools to let users buy tickets to events, schedule appointment with businesses, and get local dining recommendations from friends by selecting an area from their News Feed maps. The update was created to solve the “unbelievably challenging process in 2016 to figure out what there is to go do, and then…decide which of those things you want to go do and then actually engage in the doing of said things." They’ve also expanded activity streams to let users track what events their friends go to and their suggestions. (Mashable

Quote of the Day: “I like Last Week Tonight With John Oliver because he dives very deep into topics that are not always appealing, pleasant, or interesting. He turns these topics into something hilarious, entertaining, and educational at the same time.”—Male, 32, KY

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