What’s Viral This Second, and Why


It may be hard to predict what will go viral, but one way to gauge what might have some success with young online audiences is to look at content that has set the web on fire in the past, and try to understand exactly what the appeal was. Playing copycat is not the goal, but if the core of the allure can be replicated, you might have a better chance of hitting it big. Here are some of the things that are going viral as you read this post, and why they might be capturing clicks. 


1. Telekinetic Coffee Shop Surprise

This marketing video for the upcoming Carrie remake takes place in a simple coffee shop, has a fairly innocuous name, and reveals that it’s a prank right off the bat—and it has gotten over 17 million views since being posted on YouTube Monday. (Yes, that's just two days ago Monday.) The clip shows the entire set up of the hoax, including the actors involved rehearsing and high-fiving, at its start before showing the reactions of the bystanders in the coffee shop as they witness an angry girl throw a grown man up against the wall through “telekinisis” (a la Carrie, of course).
The Appeal: ”Prankvertising” 
Whether due to their exposure to Punk’d during their formative years, or (more likely) because they crave moments of surprise and unexpected excitement, Millennials have a real love for a good old-fashioned prank—or, as the bar continues to be raised, a perfectly executed, high-stakes, special-effects-laden stunt. Entertainers have been taking advantage of this prank-appeal for some time: Jimmy Kimmel regularly racks up views and buzz by encouraging his audience to prank their loved ones in his YouTube challenges, or, in the case of his recent “Twerk Fail” prank, pulling one over on pretty much all of America. It was only a matter of time before pranking…


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Millennial News Feed

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

Teens may not be able to remember a time before the internet—but that doesn’t necessarily make them more internet-savvy than older users. Research in the UK found that only 31% of 12-15-year-olds and 16% of 8-11-year-olds could tell the difference between Google ads and Google search results, even when ads were labeled. The findings indicate that young consumers still need to “develop the knowhow they need to navigate the online world.” (The Verge)

Last week, Pew survey results showing that 40% of Millennials are “against free speech” that is offensive to minority groups were widely reported—but a closer look might prove those conclusions were a “false alarm.” Though there is no data to directly compare the question to, there are “numerous examples” that show that multiple generations have held similar views for decades. (NYMag)

Ypulse’s exclusive holiday shopping survey found 61% agree with the statement “I can't stand crowds and don’t shop in-store on Black Friday.” Their decision to shop from home is shifting the consumer holiday: the National Retail Federation found that more people shopped online than in stores during Thanksgiving and Black Friday weekend. Major chains are adjusting by moving many of their big deals online as well. (WSJ)

Thought we know 35% of Millennial voters would choose Bernie Sanders if the election was tomorrow, there is still a long time before election day, and a new app is ready to educate about the candidates, the Millennial way. Voter uses the Tinder “swipe left/swipe right” format to help users to find the candidates and parties that share their views. A series of questions sort users into political pools, and give them a breakdown of the issues they agree and disagree on, as well as contacts and donation links. (PSFK)

Brands have been leaning into nostalgia and bringing back Millennials’ childhood favorites all year—and it isn’t close to over. Rumors are flying that the wonderfully disgusting Ghostbusters themed Hi-C Ecto Cooler is coming back for the release of the film’s reboot in 2016. Neon orange Ecto Cooler was originally put on the shelves in 1987, featured the beloved Slimer, and was so popular it outlasted the Ghostbusters cartoon. (AVClub)

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

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