What’s the One Tech Item Gen Z & Millennials Would Buy Next?

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We asked 1000 13-34-year-olds to tell us what one device they would buy next, if they could…

Have you heard that the hype over wearables may be ahead of its time? A new AYTM Market Research poll revealed that about three-quarters of consumers over 18-years-old in the U.S. have never purchased a wearable, though nearly half say they are likely to buy a wearable or smart clothing within the next five years. More than a quarter say they aren’t sure if they plan to do so, while another 27.6% say they most likely won’t. The market has clearly not lived up to expectations, with data showing that sales and shipments are slowing.

Wearables aren’t the only hyped-tech-item. We all know what happened to Google Glasses, and though year after year we’re told that virtual reality is going to be big “this year,” the reality is that adoption has been slow. We’ve commented before that young consumers have a bit of tech malaise—used to tech developing at lightning speed, they've been blown away by some of the innovations they’ve seen in their lifetime. But after decades of purchasing life-altering devices, nothing seems able to surprise and amaze them all that much these days; or at least, not much seems to be getting them to buy en masse. So what new (or not so new) devices are they actually interested in owning? In Ypulse’s recent Tech Device Use & Ownership survey, we asked 1000 13-34-year-olds, “What is the one tech item you would buy next if you could?” Here are their top responses:

*These were open-end response questions to allow us to capture the full range of tech items that 13-34-year-olds are interested in owning. As with any qualitative question, the responses include those that are top of mind and those that are most desired. The lists are ordered according to number of responses…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies