What Will Happen in 2017? The Ultimate Prediction Roundup

The expert predictions for the year ahead and trends to know in marketing, tech, retail, food, and more…

Predicting the trends for the year to come has become a new year tradition across industries. We've combed through all the forecasts to create the ultimate roundup of expert opinions on what brands need to know in 2017: 

TECH

2016 was the year that augmented reality surprised everyone—outshining virtual reality’s arise. In the year to come, some experts expect that trend to continue, and for AR/mixed reality to be more important that VR to consumers and brands. Pokémon Go is credited for bringing augmented reality to the masses, but those in the interactive kids’ product field see Pokémon as just “a teaser” for what’s to come: “Smart” AR characters that react to their surroundings, AR children’s books and games, and educational tools. Content and monetization are the main focus of the industry, but the CEO of Legacy Games predicts, “You will see AR experiences when you go to Disneyland...You will see it implemented in amusement parks, museums and more.” But VR is a big part of Business Insider’s predictions for 2017—they expect the technology to make an impact in events like sports and concerts, as well as therapy this year. They also see the chatbot trend—which we’ve covered all year—becoming a “huge” part of running a business.

MARKETING

According to agency Brand Union, in 2017 brands will try to be as unbranded as possible. This insight is based on the emerging trend of candid photography, honest copywriting, and transparent business strategy currently being used by brands like Casper, Thinx, and Urban Outfitters. They predict that more companies will be adopting the “meticulously un-designed” look next year, striving to appear “flawed, unpredictable, naïve, even strange,”…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”

—Female, 17, CA

“Bored kids” and “desperate parents” are the most likely to love their smart speakers. Nine out of ten children who own one say they enjoy their device, and 57% of all smart speaker owners with children admit entertaining their children was one of the reasons they opted for the purchase. Ypulse found 13-34-year-olds consider Amazon Alexa one of the “coolest tech products” so it’s no surprise smart speaker owners love their devices: 65% “would not want to go back to their lives before getting one,” 42% consider it an everyday “essential,” and over half of parents plan to purchase another. (Fast Company)

Plastic surgery is reportedly having a moment with Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery, of the over one-third of men who are “extremely likely” to consider cosmetic procedures, 58% are 25-34-years-old and 34% are 18-24-years-old. Some reasons they’re willing to go under the knife (or needle)? To boost their self-confidence, to appear less tired or stressed, and to stay competitive in their careers. Experts say social media and the self-care trend is making men more appearance-conscious. (Bloomberg)

Reading Rainbow is back and it’s all grown-up, just like its fans. The well-loved show's host, LeVar Burton, is picking up a book and laying down a podcast for his Millennial fans. He’ll be reading selected works of fiction and breaking down the themes just like in the old days, but he’s also adding a little something extra: his personal take on the tale. The only thing missing from the original PBS Kid’s show? The coveted chance to get on screen and read a review from your favorite story.

(Huffington Post)

Gen Z is thinking finances-first when making college decisions. Almost 80% consider the cost of an institution in their decision of where to attend, which makes sense considering over one in three are planning to pay for part or all their expenses. Avoiding the student loan debt that most Millennials know all too well is a key component of their finance-savvy thinking: 69% of teens are concerned about taking on loans, and the number of teens who plan to borrow has dropped 10% since 2016. (CSF)

Leisure and hospitality are the “hottest” jobs for teens this summer. A full 41% of teens went into leisure and hospitality last year, nearly double those that landed a wholesale and retail gig. Education and health services rounded out the top three, with all other industries claiming 5% or less of the summer teen workforce. When Ypulse asked teens where they’re planning to work this summer, restaurants and fast food jobs combined would land the top spot on the list. (Markets Insider)

“Everybody loves Drake. People that claim to not like Drake don't know themselves well enough.”

—Female, 21, CA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies