What Millennials & Gen Z Really Eat, In 5 Stats

What are young consumers eating in a typical week? We looked beyond food trends to find out about their actual eating habits, from the meals they’re missing to the food they really want.

We’ve talked about the food trends Millennials are interested in, and how food is a passion for both generations, but the reality of young consumers’ day-to-day dining isn’t all food trucks and rainbow smoothie bowls. Though social media has made food a pop culture phenomenon, it’s of course also a series of daily decisions, plates grabbed on the go, meals cooked after work or leftovers eaten at desks, and at school. The majority of the food they buy and eat isn’t a glamorous Instagram shot—so beyond the trends and foodie interests, we continue to keep tabs on what Millennials and Gen Z really eat. (Including their favorite food brands, which include some college dorm staples.) Our most recent cooking and food trends survey included questions on the meals they have regularly and the foods they’re having on a typical day. Here are five stats from that research to give you some clues about how young consumers really eat today:

1. Only a quarter of Millennials & Gen Z eat three meals a day.

Three square meals a day is not a reality for the majority of young consumers, with our data showing that only 25% of 13-34-year-olds are eating breakfast, lunch, and dinner in a typical weekday. Males 13-34-years-old were far more likely than females to say they eat all three. The most popular meal among all groups is dinner, and breakfast is the least, with less than three quarters saying it’s a typical weekday meal for them. Interestingly, on the weekend, the number who eat lunch and breakfast actually drop while consumption of nighttime snacks, dessert, and brunch increase. 

2. Three in four Millennials & Gen Z…


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“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

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(The New Yorker)

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Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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