What Millennials & Gen Z Really Eat, In 5 Stats

What are young consumers eating in a typical week? We looked beyond food trends to find out about their actual eating habits, from the meals they’re missing to the food they really want.

We’ve talked about the food trends Millennials are interested in, and how food is a passion for both generations, but the reality of young consumers’ day-to-day dining isn’t all food trucks and rainbow smoothie bowls. Though social media has made food a pop culture phenomenon, it’s of course also a series of daily decisions, plates grabbed on the go, meals cooked after work or leftovers eaten at desks, and at school. The majority of the food they buy and eat isn’t a glamorous Instagram shot—so beyond the trends and foodie interests, we continue to keep tabs on what Millennials and Gen Z really eat. (Including their favorite food brands, which include some college dorm staples.) Our most recent cooking and food trends survey included questions on the meals they have regularly and the foods they’re having on a typical day. Here are five stats from that research to give you some clues about how young consumers really eat today:

1. Only a quarter of Millennials & Gen Z eat three meals a day.

Three square meals a day is not a reality for the majority of young consumers, with our data showing that only 25% of 13-34-year-olds are eating breakfast, lunch, and dinner in a typical weekday. Males 13-34-years-old were far more likely than females to say they eat all three. The most popular meal among all groups is dinner, and breakfast is the least, with less than three quarters saying it’s a typical weekday meal for them. Interestingly, on the weekend, the number who eat lunch and breakfast actually drop while consumption of nighttime snacks, dessert, and brunch increase. 

2. Three in four Millennials & Gen Z…


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