What Is #Skintertainment? Find Out on the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box office hit Wonder Woman is inspiring fans to try a new fashion trend, an “open-air” hotel suite has a reservation list in the thousands, and more links to check out this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing#Skintertainment is Trending

Face-masked women are taking over Instagram feeds with their #skintertaiment. Generating over 500 posts on Instagram, the hashtag puts the spotlight on trending Korean face masks, which can vary from a thin, pale veil, to gold masks, and even animal faces. One @insiderbeauty post explaining rubber face masks under the hashtag has over 500,000 views. K-beauty is a trend that has “exploded in popularity,” and is expected to reach $13.1 billion by 2020, according to Euromonitor.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWhite Skittles Miss Their Mark 

Skittles’s celebration of LGBT Pride month has been both a hit and a viral miss. Recently, the brand put out a limited-edition all-white version of their candy, stating, “During Pride only one rainbow matters, so we’ve given up ours to show support.” But some described the effort as racist and claim it celebrates white pride. Others applauded Skittles’s efforts—which included profits going to pro-LGBT charities. Wrigley has since responded to the allegations, stating “Happiness, fun, and inclusion are at the heart of who we are...any suggestion that this support for Pride is in any way racist is clearly wrong.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWonder Woman Inspires New Internet Challenge

Box office hit Wonder Woman is inspiring its legion of fans to take on a new fashion trend: the sword-in-dress look. Trending hashtag #wwgotyourback on Instagram, Facebook, and Twitter leads to images and videos of women placing a sword into the back of their dress with its handle peeking out—a…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies