What Is #Skintertainment? Find Out on the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box office hit Wonder Woman is inspiring fans to try a new fashion trend, an “open-air” hotel suite has a reservation list in the thousands, and more links to check out this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing#Skintertainment is Trending

Face-masked women are taking over Instagram feeds with their #skintertaiment. Generating over 500 posts on Instagram, the hashtag puts the spotlight on trending Korean face masks, which can vary from a thin, pale veil, to gold masks, and even animal faces. One @insiderbeauty post explaining rubber face masks under the hashtag has over 500,000 views. K-beauty is a trend that has “exploded in popularity,” and is expected to reach $13.1 billion by 2020, according to Euromonitor.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWhite Skittles Miss Their Mark 

Skittles’s celebration of LGBT Pride month has been both a hit and a viral miss. Recently, the brand put out a limited-edition all-white version of their candy, stating, “During Pride only one rainbow matters, so we’ve given up ours to show support.” But some described the effort as racist and claim it celebrates white pride. Others applauded Skittles’s efforts—which included profits going to pro-LGBT charities. Wrigley has since responded to the allegations, stating “Happiness, fun, and inclusion are at the heart of who we are...any suggestion that this support for Pride is in any way racist is clearly wrong.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingWonder Woman Inspires New Internet Challenge

Box office hit Wonder Woman is inspiring its legion of fans to take on a new fashion trend: the sword-in-dress look. Trending hashtag #wwgotyourback on Instagram, Facebook, and Twitter leads to images and videos of women placing a sword into the back of their dress with its handle peeking out—a…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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