What Exactly Are Young People Doing On Their Phones?

Yes, young consumers are addicted to their mobile devices. But do you know exactly what they're doing on them every day? We do. We asked Millennials and teens about their mobile use and found out exactly what a day in their mobile life looks like.

You hear everyday about how Millennials and teens’ mobile use is changing everything, and rising trends like peer payments, their continued love of image sharing, emoticon use, and their selfie-obsessions are important to keep up with. But the reality is that not many people know the basics about what they’re using their phones for on a regular basis. So what does the average day on a young consumers’ device look like?

In our February monthly survey, we asked 13-32-year-olds all about their device use, and our spotlight on their smartphones gathered data on their everyday mobile activities. Before we delve into that, let’s look at the role these devices play in their lives. 82% of 13-32-year-olds say they own a smartphone, making it their third most owned device after laptop/netbook and headphones. (11% say they own a feature, or non-smartphone.) These ownership numbers increase with age, with 63% of 13-17-year-olds saying they own a smartphone, and 92% of 21-24-year-olds reporting they own one, more than any other age group. When we asked them to tell us which device they own is the one they can’t live without, 55% said smartphone—a number that is even higher for 21-29-year-olds. Females were more likely to be passionate about their phones than males, with 61% saying it was the one device they couldn’t live without, compared to 50% of males. Ok, so the majority has them, and the majority say they couldn’t live without them. So what are they doing on them every day? Here’s our smartphone spotlight: 

 

Their thumbs must be tired. The…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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