Unicorn Frappuccino Madness on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Starbucks’ highly-anticipated, Instagram-ready Unicorn Frappuccino takes over feeds and baristas' nightmares, van living has been trending on social media, another teen’s Spotify playlist has started a trend, and more things going viral right now…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingUnicorn Frappuccino Takeover

Inspired by the viral unicorn trend, Starbucks’ latest Instagram-ready concoction has made quite the impression this week. The Unicorn Frappuccino, an “insanely colorful, magical” drink, was launched as a limited-time offering earlier this week, causing consumers to start “freaking out.” Its “highly-photogenic” appearance makes it “tailor-made” for social media, and there are currently over 100,000 Instagram postings under the hashtag #unicornfrappuccino. Tales from unprepared Starbucks employees on the popularity of the drink are also going viral, with one Twitter rant—that has since been taken down—garnering over 1,500 retweets and over 3,000 likes.

Update: The frappuccino is now going viral for being used as a pregnancy announcement 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe #VanLife Movement

Who would have ever guessed that living in a van down by the river would be something to aspire to? The #VanLife social media movement showcases young people who have abandoned 9 to 5 careers to pursue their passions by way of road tripping/van living—while documenting the entire experience, of course. The hashtag has generated over 1.3 million posts on Instagram, and one #VanLife couple, Emily King and Corey Smith of @WheresMyOfficeNow, regularly receive thousands of likes on each post, allowing them to make a living off of sponsored deals. They say the viral lifestyle was spurred by the recession: “We heard all these promises about what will happen after you go to college and get a degree…all that turned out to be a bunch of bullshit. I think there’s…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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