Unicorn Frappuccino Madness on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Starbucks’ highly-anticipated, Instagram-ready Unicorn Frappuccino takes over feeds and baristas' nightmares, van living has been trending on social media, another teen’s Spotify playlist has started a trend, and more things going viral right now…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingUnicorn Frappuccino Takeover

Inspired by the viral unicorn trend, Starbucks’ latest Instagram-ready concoction has made quite the impression this week. The Unicorn Frappuccino, an “insanely colorful, magical” drink, was launched as a limited-time offering earlier this week, causing consumers to start “freaking out.” Its “highly-photogenic” appearance makes it “tailor-made” for social media, and there are currently over 100,000 Instagram postings under the hashtag #unicornfrappuccino. Tales from unprepared Starbucks employees on the popularity of the drink are also going viral, with one Twitter rant—that has since been taken down—garnering over 1,500 retweets and over 3,000 likes.

Update: The frappuccino is now going viral for being used as a pregnancy announcement 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe #VanLife Movement

Who would have ever guessed that living in a van down by the river would be something to aspire to? The #VanLife social media movement showcases young people who have abandoned 9 to 5 careers to pursue their passions by way of road tripping/van living—while documenting the entire experience, of course. The hashtag has generated over 1.3 million posts on Instagram, and one #VanLife couple, Emily King and Corey Smith of @WheresMyOfficeNow, regularly receive thousands of likes on each post, allowing them to make a living off of sponsored deals. They say the viral lifestyle was spurred by the recession: “We heard all these promises about what will happen after you go to college and get a degree…all that turned out to be a bunch of bullshit. I think there’s…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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