Unicorn Frappuccino Madness on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Starbucks’ highly-anticipated, Instagram-ready Unicorn Frappuccino takes over feeds and baristas' nightmares, van living has been trending on social media, another teen’s Spotify playlist has started a trend, and more things going viral right now…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingUnicorn Frappuccino Takeover

Inspired by the viral unicorn trend, Starbucks’ latest Instagram-ready concoction has made quite the impression this week. The Unicorn Frappuccino, an “insanely colorful, magical” drink, was launched as a limited-time offering earlier this week, causing consumers to start “freaking out.” Its “highly-photogenic” appearance makes it “tailor-made” for social media, and there are currently over 100,000 Instagram postings under the hashtag #unicornfrappuccino. Tales from unprepared Starbucks employees on the popularity of the drink are also going viral, with one Twitter rant—that has since been taken down—garnering over 1,500 retweets and over 3,000 likes.

Update: The frappuccino is now going viral for being used as a pregnancy announcement 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe #VanLife Movement

Who would have ever guessed that living in a van down by the river would be something to aspire to? The #VanLife social media movement showcases young people who have abandoned 9 to 5 careers to pursue their passions by way of road tripping/van living—while documenting the entire experience, of course. The hashtag has generated over 1.3 million posts on Instagram, and one #VanLife couple, Emily King and Corey Smith of @WheresMyOfficeNow, regularly receive thousands of likes on each post, allowing them to make a living off of sponsored deals. They say the viral lifestyle was spurred by the recession: “We heard all these promises about what will happen after you go to college and get a degree…all that turned out to be a bunch of bullshit. I think there’s…

 
 

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The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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