Two Big Fast Food Brands Are Neck-And-Neck to Be Gen Z & Millennials’ Favorite

Yes, the generations known for their healthy ways DO eat fast food. What’s their favorite? We asked 1000 13-35-year-olds, and found some interesting divides in their answers…

Because Millennials have such a reputation for healthy eating—and “killing” chains that are perceived as unhealthy—we often have to remind brands that they do, in fact, eat fast food. Yes, according to Ypulse’s survey on health and fitness, 62% of 13-35-year-olds say that overall, they have a healthy diet. But in that same survey, 84% told us that they let themselves indulge in unhealthy food, and 83% said that they eat at fast food restaurants sometimes, even though they know they’re not healthy. Oh, and the Millennial parents who are boosting organic food buying because they only want their kids to have the very best? Almost 75% of them tell Ypulse they’ll feed their kids fast food.

To find out what the favorite fast food brands of these healthy eating generations actually are, we recently asked 13-35-year-olds, “Thinking about FAST FOOD or QUICK SERVICE restaurants, where you have the option to order your food at a counter or drive-thru, which fast food restaurant is your favorite?”* And their answers told us a lot. Not only are two major brands neck-and-neck for the top spot on the favorites list, but males and females are very divided on where the best fast food is found. Let’s take a look at their top 13 fast food chains overall:

*This was an open-end response question to allow us to capture the full range of fast food restaurants that Millennials and Gen Z say are their favorites—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The lists are ordered according to number of responses…

 
 

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The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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