Two Big Fast Food Brands Are Neck-And-Neck to Be Gen Z & Millennials’ Favorite

Yes, the generations known for their healthy ways DO eat fast food. What’s their favorite? We asked 1000 13-35-year-olds, and found some interesting divides in their answers…

Because Millennials have such a reputation for healthy eating—and “killing” chains that are perceived as unhealthy—we often have to remind brands that they do, in fact, eat fast food. Yes, according to Ypulse’s survey on health and fitness, 62% of 13-35-year-olds say that overall, they have a healthy diet. But in that same survey, 84% told us that they let themselves indulge in unhealthy food, and 83% said that they eat at fast food restaurants sometimes, even though they know they’re not healthy. Oh, and the Millennial parents who are boosting organic food buying because they only want their kids to have the very best? Almost 75% of them tell Ypulse they’ll feed their kids fast food.

To find out what the favorite fast food brands of these healthy eating generations actually are, we recently asked 13-35-year-olds, “Thinking about FAST FOOD or QUICK SERVICE restaurants, where you have the option to order your food at a counter or drive-thru, which fast food restaurant is your favorite?”* And their answers told us a lot. Not only are two major brands neck-and-neck for the top spot on the favorites list, but males and females are very divided on where the best fast food is found. Let’s take a look at their top 13 fast food chains overall:

*This was an open-end response question to allow us to capture the full range of fast food restaurants that Millennials and Gen Z say are their favorites—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The lists are ordered according to number of responses…


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Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

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“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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