Two Big Fast Food Brands Are Neck-And-Neck to Be Gen Z & Millennials’ Favorite

Yes, the generations known for their healthy ways DO eat fast food. What’s their favorite? We asked 1000 13-35-year-olds, and found some interesting divides in their answers…

Because Millennials have such a reputation for healthy eating—and “killing” chains that are perceived as unhealthy—we often have to remind brands that they do, in fact, eat fast food. Yes, according to Ypulse’s survey on health and fitness, 62% of 13-35-year-olds say that overall, they have a healthy diet. But in that same survey, 84% told us that they let themselves indulge in unhealthy food, and 83% said that they eat at fast food restaurants sometimes, even though they know they’re not healthy. Oh, and the Millennial parents who are boosting organic food buying because they only want their kids to have the very best? Almost 75% of them tell Ypulse they’ll feed their kids fast food.

To find out what the favorite fast food brands of these healthy eating generations actually are, we recently asked 13-35-year-olds, “Thinking about FAST FOOD or QUICK SERVICE restaurants, where you have the option to order your food at a counter or drive-thru, which fast food restaurant is your favorite?”* And their answers told us a lot. Not only are two major brands neck-and-neck for the top spot on the favorites list, but males and females are very divided on where the best fast food is found. Let’s take a look at their top 13 fast food chains overall:

*This was an open-end response question to allow us to capture the full range of fast food restaurants that Millennials and Gen Z say are their favorites—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The lists are ordered according to number of responses…

 
 

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“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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