Trends to Know Now: CBD, Borderless Culture & The State of Gaming

Our newest trend reports explore the big shifts young consumers are fueling, including the rise of CBD across industries, the increasing fluidity of global media, and the mainstreaming of gaming culture...

Ypulse's trend reports explore some of the biggest shifts young consumers are fueling. Our latest trends, CBD Infusion, Borderless Culture, and The State of Gaming, dig deep on products, media, and entertainment that are resonating with Gen Z and Millennials right now, and why they matter. These generations are seeing themselves as citizens of the world, looking for products to ease their anxiety, and changing the definition of gaming. We surveyed 1000 13-36-year-olds to get the real story on their attitudes, beliefs, and behaviors so each trend is filled with relevant data, real world examples, and implications for you.

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Here's a preview of the insights you'll see: 

 

      BORDERLESS CULTURE 

For Gen Z and Millennials, it’s a small world after all. The popularity of global trends, and content focused on other cultures and countries, is giving young consumers a new appetite for international media and more. Over half see themselves as citizens of the world, and the majority say it's important to stay up-to-date with global culture. Where content comes from, and even what language it’s in, is less important than its quality. At the same time, media and trends from other countries appeal because they provide windows into other cultures—something this globally-minded group craves. An influx of both imported and globally-focused music, TV, movies, and more has made their borderless culture perspective all the more…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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