Travel Meets Tech: How the Industry Is Digitally Catering to Young Travelers

To cater to the next generation of travelers, the travel industry is tapping into the latest tech advancements…

Millennials want to get away. When we asked 18-34-year-olds the kinds of entertainment they spend on in an average month, 41% said travel/vacations, and we consistently see that when given the choice between travel and physical belongings, the majority will pick the escape. A recent study by Airbnb revealed that 56% of 18-35-year-olds from the U.S. are spending more on travel this year than last, and even placed getting away above purchasing a home in their list of priorities. Our holiday wishlist roundup also echoes their desire, with travel coming in second after money as the one item 13-34-year-olds wanted most for the gift-giving season.

Their wanderlust has been increasingly pushing the travel industry into high gear to cater to this next generation of travelers—something we’ve kept tabs on for years. We’ve seen chains remodel their locations, begin to focus on incorporating local culture, create social experience marketing, offer exclusive events, create Millennialized spin-off brands, and more. But now that free WiFi and touchscreen check-in are par for the course, we’re seeing travel brands experiment with more and more advanced technology to impress Millennial travelers. Convenience is always key for young consumers, and there probably isn’t an experience more in need of seamless solutions than travel, which is why, according to New York Times, traditional hotel chains are targeting young travelers through “customized experiences, digital convenience, and relevant information on social media.” Digital also plays a role in hooking in Millennial travelers before they even book their tickets: creative agency Blitz revealed that 84% plan trips based on someone else’s…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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