Guest Post: Tips For Surviving The SAT And ACT Tests

With fall flying by, the SATs and ACTs are very much on high school students' minds. The exams are a major source of stress for students, which is why Millennial expert Chelsea Krost weighs in, discussing her experiences and insights on the standardized tests. From choosing which exam to take to preparing, Chelsea shares her perspective on how to take on the tests without feeling consumed by them.

Guest Post: Tips For Surviving The SAT And ACT Tests

SATI can still remember the night before I took my first SAT test. As I was brushing my teeth and getting ready for bed, I could start to feel my heart thumping in my chest, my clammy hands gripping the toothbrush. Red hives suddenly appeared all over my chest.

I had studied with a tutor for months, yet I was petrified about taking the SAT. I couldn’t wrap my head around the fact that I had been in school for over 10 years and so little of what I learned was going to be on the actual test. The fact is, I was never a good test taker. Projects, papers, and presentations were always more my speed. I kept thinking, “How can college acceptance be determined by a SAT score? That’s NOT fair.”

The next day, my nerves got the best of me and although I managed to get through the test, I did not do as well as I wanted to. The great thing about the SAT is that you can take it several times. After I received my score, I knew I needed to do something different the next time around. I started to educate myself on the ACT and soon realized it was a much better fit for me. It is very important to educate yourself on which test is right for you. The SAT is wordy and requires test takers to have a high level of vocabulary knowledge, whereas the ACT is the more straightforward of the two and the questions are easier to understand after the first read.…

 
 
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Millennial News Feed

Quote of the Day: "GoPro does a great job appealing to my generation because they convince regular people that they are adventurous, like many college kids like to think of themselves." –Male, 22, MD

Facebook continues to evolve to keep up with social platform competitors attracting younger users. The site has announced changes to their standalone chat app Messenger that will transform it into a platform that third parties can develop content and services for, including games, hotel bookings, tickets, and peer-to-peer payments. The new Businesses on Messenger feature would allow users to chat with brands to make purchases and change orders, and could make shopping a more personal experience. Facebook will also be adding the ability to chat with memes and GIFs, features that have proved popular with young consumers on other chat apps. (re/code,Fast Company)

Millennials are wary of investments, and generally anxious about their finances, and some have turned to new services that let them take baby steps into the financial world. More traditional institutions have certainly taken notice. Northwestern Mutual recently acquired LearnVest, a startup that offers free and paid financial planning services including articles, advice, and access to an expert for guidance on spending and budgets. The purchase is the latest in a trend of financial tech companies being snapped up by older, less digitally savvy brands. (FortuneBusiness Insider)

While many startups and sites are working to combat cyberbullying, one app is receiving an enormous amount of backlash for fostering the behavior in high schools. Burnbook allows users to join communities, usually around a school, remain anonymous, and post on topics of their choice. Although the app encourages “jokes, fails, wins, shout outs, revelations, proclamations, and confessions,” posts have been used to target specific people and groups, and threats have been made to at least one school. Some parents and teens are trying to use the app to spread positivity, but those posts don’t seem to outweigh the “gruesome things.” (Mashable)

Toys “R” Us will begin to sell an experience alongside its products with the hope of regaining their footing in the toy industry. Discount options like Wal-Mart and Amazon have hurt the chain’s sales over the past few years, so new plans to revamp stores will add physical play areas and more technology for kids to interact with. The retailer wants to be a place “where kids want to go and play,” and their new prototype store will open later this year. (Bloomberg)

For better or for worse, technology is becoming an intrinsic part of childhood, but boys and girls might not be growing up with the same tech experiences. A new study of parents of kids ages two to nine found that in many cases, parents give their children different devices depending on their gender. Sons were more likely to be given smartphones or gaming devices while daughters received more tablets (73% vs. 65% for boys). Parents were also more likely to use tech to calm down sons, with 48% using a device to help soothe boys when they are upset, compared to 37% for girls. (Kidscreen)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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