Three Rising Artists of the Digital Visual World

Image credit: Guillaume KurkdjianInstagram’s visual community has made it the network most likely to be home to already famous artists who use the app to share bits of their work. But Instagram is also home to some previously unknown creatives who have become “Insta-famous.” For these “mobile photographers,” huge followings and creative influence have led to collaborations with brands like Nike, Volvo, and National Geographic. Many of the most famous and followed Instagram artists have been on the network since it was launched in 2010, and are proof that creative consumers on visual social networks are ones to watch. As new visual networks emerge, the talent pool of digital artists that brands should know grows as well. We're looking outside of Instagram to some of the other visual networks fostering big talent, and creativity is everywhere. Brands are already beginning to tap into these new sources of artistic innovation, and it won't be long before campaigns from Vine and Tumblr artists are just as common as those from traditional photographers. Here are three rising artists of this digital visual world to watch:

 

1. Keelayjams: Vine artist

One of Vine’s most popular users, Keelayjam (or Kyle M.F. Williams), is no stranger to strange content. Keelay’s Vines delve into the ridiculous, often featuring cardboard cutouts in strange situations and food being thrown or set on fire. In July, Keelay made headlines for “breaking Vine” when he gave his username and password to his followers and let anyone who wanted to post content to his feed—an experiment he felt was necessary because he was getting too hooked on likes and letting popularity control his video content. At the time, he had 64,000 followers, and many uploaded content to his feed trying to imitate his style or gain their own notoriety. Keelay’s fame has…

 
 

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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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