Three Rising Artists of the Digital Visual World

Image credit: Guillaume KurkdjianInstagram’s visual community has made it the network most likely to be home to already famous artists who use the app to share bits of their work. But Instagram is also home to some previously unknown creatives who have become “Insta-famous.” For these “mobile photographers,” huge followings and creative influence have led to collaborations with brands like Nike, Volvo, and National Geographic. Many of the most famous and followed Instagram artists have been on the network since it was launched in 2010, and are proof that creative consumers on visual social networks are ones to watch. As new visual networks emerge, the talent pool of digital artists that brands should know grows as well. We're looking outside of Instagram to some of the other visual networks fostering big talent, and creativity is everywhere. Brands are already beginning to tap into these new sources of artistic innovation, and it won't be long before campaigns from Vine and Tumblr artists are just as common as those from traditional photographers. Here are three rising artists of this digital visual world to watch:

 

1. Keelayjams: Vine artist

One of Vine’s most popular users, Keelayjam (or Kyle M.F. Williams), is no stranger to strange content. Keelay’s Vines delve into the ridiculous, often featuring cardboard cutouts in strange situations and food being thrown or set on fire. In July, Keelay made headlines for “breaking Vine” when he gave his username and password to his followers and let anyone who wanted to post content to his feed—an experiment he felt was necessary because he was getting too hooked on likes and letting popularity control his video content. At the time, he had 64,000 followers, and many uploaded content to his feed trying to imitate his style or gain their own notoriety. Keelay’s fame has…

 
 

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YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

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Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

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