Three Rising Artists of the Digital Visual World

Image credit: Guillaume KurkdjianInstagram’s visual community has made it the network most likely to be home to already famous artists who use the app to share bits of their work. But Instagram is also home to some previously unknown creatives who have become “Insta-famous.” For these “mobile photographers,” huge followings and creative influence have led to collaborations with brands like Nike, Volvo, and National Geographic. Many of the most famous and followed Instagram artists have been on the network since it was launched in 2010, and are proof that creative consumers on visual social networks are ones to watch. As new visual networks emerge, the talent pool of digital artists that brands should know grows as well. We're looking outside of Instagram to some of the other visual networks fostering big talent, and creativity is everywhere. Brands are already beginning to tap into these new sources of artistic innovation, and it won't be long before campaigns from Vine and Tumblr artists are just as common as those from traditional photographers. Here are three rising artists of this digital visual world to watch:


1. Keelayjams: Vine artist

One of Vine’s most popular users, Keelayjam (or Kyle M.F. Williams), is no stranger to strange content. Keelay’s Vines delve into the ridiculous, often featuring cardboard cutouts in strange situations and food being thrown or set on fire. In July, Keelay made headlines for “breaking Vine” when he gave his username and password to his followers and let anyone who wanted to post content to his feed—an experiment he felt was necessary because he was getting too hooked on likes and letting popularity control his video content. At the time, he had 64,000 followers, and many uploaded content to his feed trying to imitate his style or gain their own notoriety. Keelay’s fame has…


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Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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