This Beauty Trend Is Tearing the Internet Apart—On the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A new beauty trend is tearing the online beauty community apart, United’s PR disaster has turned into a supermeme and earned them a trending hashtag (for all the wrong reasons), a Spotify breakup playlist is trending, and more stories going viral this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe New Beauty Trend Pulling People (& Brows) Apart

What started as a playful joke has turned into a full-blown beauty trend. Instagrammer and makeup artist @stella.s.makeup decided to have some fun at the expense of her 49K followers, using a glue stick to make her eyebrows resemble the “quill and barbs of a feather,” and calling it the “new brow trend.” She didn’t think the look she later dubbed #featherbrows would actually take off, but the image has generated over 45,000 likes and over 2,000 comments and is “tearing beauty lovers apart and sorting them into two categories: Hell Yes and Hell No.” Those embracing the trend are creating their own iterations with colors and glitter, and posting the results onto social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingPR Disasters Are the New (Uber)Memes

While PR disasters are nothing new, the public has a very new way of responding to them: memes. This week, internet snark put together a trifecta of brand messes, combining Pepsi, United, and Sean Spicer’s recent stumbles/gaffs/issues into an “uber-meme.” The trend began with a few tweets casting the brands in the “hold my beer” joke (ex. “Pepsi: ‘We had the worst PR disaster in history.’ United: ‘Hold my beer!’ Sean Spicer: ‘Guys, I've got this!’)—and before long Twitter was full of copycats. Of course, this was only one of the memes making the most of these now-infamous PR wrecks: the hashtag #NewUnitedAirlinesMottos trended as well, with the most popular—“Not enough seating? Time for a beating”—generating almost 7,000 retweets and over 15,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingHow to Break Up…

 
 

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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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