This Beauty Trend Is Tearing the Internet Apart—On the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A new beauty trend is tearing the online beauty community apart, United’s PR disaster has turned into a supermeme and earned them a trending hashtag (for all the wrong reasons), a Spotify breakup playlist is trending, and more stories going viral this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe New Beauty Trend Pulling People (& Brows) Apart

What started as a playful joke has turned into a full-blown beauty trend. Instagrammer and makeup artist @stella.s.makeup decided to have some fun at the expense of her 49K followers, using a glue stick to make her eyebrows resemble the “quill and barbs of a feather,” and calling it the “new brow trend.” She didn’t think the look she later dubbed #featherbrows would actually take off, but the image has generated over 45,000 likes and over 2,000 comments and is “tearing beauty lovers apart and sorting them into two categories: Hell Yes and Hell No.” Those embracing the trend are creating their own iterations with colors and glitter, and posting the results onto social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingPR Disasters Are the New (Uber)Memes

While PR disasters are nothing new, the public has a very new way of responding to them: memes. This week, internet snark put together a trifecta of brand messes, combining Pepsi, United, and Sean Spicer’s recent stumbles/gaffs/issues into an “uber-meme.” The trend began with a few tweets casting the brands in the “hold my beer” joke (ex. “Pepsi: ‘We had the worst PR disaster in history.’ United: ‘Hold my beer!’ Sean Spicer: ‘Guys, I've got this!’)—and before long Twitter was full of copycats. Of course, this was only one of the memes making the most of these now-infamous PR wrecks: the hashtag #NewUnitedAirlinesMottos trended as well, with the most popular—“Not enough seating? Time for a beating”—generating almost 7,000 retweets and over 15,000 likes.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingHow to Break Up…

 
 

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The Newsfeed

“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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