Things You Should Know: XBox One

Today’s post is from Ypulse staffer Phil Savarese.

On May 21, Microsoft announced their much-anticipated next generation video game console: Xbox One. The console will be competing with Sony’s next-gen console: Play Station 4 (PS4) this coming holiday season, but it would not do the Xbox One justice to call it a “video game console.” Microsoft is making waves with gamers by instead marketing One as an “all-in-one entertainment system.” The console moves away from Xbox’s gaming roots, aiming instead to be an entertainment hub that focuses as much, if not more, on TV and sports as it does video games. Devout gamers might be criticizing the move, but with Millennials looking for products that help to streamline life Xbox One has the potential to be valued by a wider audience. The entire Xbox One release is something to be discussed, from its pre-announcement rumors to its post-announcement skeptics. Here’s how the Xbox One announcement was a Millennial event through and through:

Social Media Missteps

Since the gaming world was told that 2013 would bring the next generations of Xbox and PlayStation, they have been searching the internet for any information on the consoles. There were rumors that the console would require an internet connection at all times, which was not good news for gamers, who made their distaste for the idea well-known. In the wake of the reports and criticism, Microsoft employee Adam Orth took to Twitter to tell gamers that didn’t like the idea of an “always-on” console to “deal with it.” Microsoft put out an official statement apologizing for the staffers remarks, but for many shadows had been cast on Microsoft and their next console. The event exemplifies how social media can cause major press issues for brands who aren’t careful to play nicely with…

 
 

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Millennial News Feed

Quote of the Day: “Music is an integral part of my life. A day without music is a bad day.” –Male, 16, MS

We’ve told you exactly what a day in Millennial and teen’s mobile use looks like, and now the Mary Meeker Internet trend report has even more stats on their phone addiction: 87% of 18-34-year-olds say their smartphone “never leaves [their] side, night or day.” They also think phones are the key to the future: three in five believe everything will be done on mobile devices in the next five years. (Time)

The YouTube Kids app may have high reviews, but an FTC complaint against the video platform reveals that the line between marketing and content is blurring more than some are comfortable with. Consumer groups are objecting to the (very popular) unboxing videos being included on the app. The clips, which feature kids and sometimes adults opening toys, could be interpreted as commercials for the product. (CNN Money

Oreos is getting weird to promote their new S’mores cookies to Millennials. The brand has released a series of PSA-style videos starring a mascot called S’morey The Unidentified Forest Creature and featuring “throwback ‘90s-style animations.” The spots, which will run on social media, are absurdist scenarios where S’morey puts out unusual campfires and doles out Oreos. (Adweek)

The legend of the entrepreneurial Millennial may be more hyped than factual. New data shows that while startup activity in the U.S. has increased overall, fewer 20-34-year-olds launched new businesses in 2014 than did 19 years ago. Student loan debt is likely contributing to their lack of entrepreneurship, and as we’ve said for some time, their risk-averse natures weigh heavily on their career decisions. (CNBC)

We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns and mascots. KFC was confident their revival of Colonel Sanders would capture the hearts of Millennials, and so far it looks like they may be right. According to the brand, the response has been about “80% positive” and they’re very happy that people are talking about the chain again. The Colonel was revived after it was discovered 60% of Millennials had never eaten at the chicken chain. (Business Insider)

72% of 13-32-year-olds are interested in travel. How do we know? Every month we reach out to our panel of over 60,000, asking 1,000 Millennials and teens about their behaviors, interests, current events, seasonal trends, changing attitudes, and new norms. The results of these monthly surveys are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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