Things You Should Know: XBox One

Today’s post is from Ypulse staffer Phil Savarese.

On May 21, Microsoft announced their much-anticipated next generation video game console: Xbox One. The console will be competing with Sony’s next-gen console: Play Station 4 (PS4) this coming holiday season, but it would not do the Xbox One justice to call it a “video game console.” Microsoft is making waves with gamers by instead marketing One as an “all-in-one entertainment system.” The console moves away from Xbox’s gaming roots, aiming instead to be an entertainment hub that focuses as much, if not more, on TV and sports as it does video games. Devout gamers might be criticizing the move, but with Millennials looking for products that help to streamline life Xbox One has the potential to be valued by a wider audience. The entire Xbox One release is something to be discussed, from its pre-announcement rumors to its post-announcement skeptics. Here’s how the Xbox One announcement was a Millennial event through and through:

Social Media Missteps

Since the gaming world was told that 2013 would bring the next generations of Xbox and PlayStation, they have been searching the internet for any information on the consoles. There were rumors that the console would require an internet connection at all times, which was not good news for gamers, who made their distaste for the idea well-known. In the wake of the reports and criticism, Microsoft employee Adam Orth took to Twitter to tell gamers that didn’t like the idea of an “always-on” console to “deal with it.” Microsoft put out an official statement apologizing for the staffers remarks, but for many shadows had been cast on Microsoft and their next console. The event exemplifies how social media can cause major press issues for brands who aren’t careful to play nicely with…

 
 

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The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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