Things You Should Know: XBox One

Today’s post is from Ypulse staffer Phil Savarese.

On May 21, Microsoft announced their much-anticipated next generation video game console: Xbox One. The console will be competing with Sony’s next-gen console: Play Station 4 (PS4) this coming holiday season, but it would not do the Xbox One justice to call it a “video game console.” Microsoft is making waves with gamers by instead marketing One as an “all-in-one entertainment system.” The console moves away from Xbox’s gaming roots, aiming instead to be an entertainment hub that focuses as much, if not more, on TV and sports as it does video games. Devout gamers might be criticizing the move, but with Millennials looking for products that help to streamline life Xbox One has the potential to be valued by a wider audience. The entire Xbox One release is something to be discussed, from its pre-announcement rumors to its post-announcement skeptics. Here’s how the Xbox One announcement was a Millennial event through and through:

Social Media Missteps

Since the gaming world was told that 2013 would bring the next generations of Xbox and PlayStation, they have been searching the internet for any information on the consoles. There were rumors that the console would require an internet connection at all times, which was not good news for gamers, who made their distaste for the idea well-known. In the wake of the reports and criticism, Microsoft employee Adam Orth took to Twitter to tell gamers that didn’t like the idea of an “always-on” console to “deal with it.” Microsoft put out an official statement apologizing for the staffers remarks, but for many shadows had been cast on Microsoft and their next console. The event exemplifies how social media can cause major press issues for brands who aren’t careful to play nicely with…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies