Things You Should Know: XBox One

Today’s post is from Ypulse staffer Phil Savarese.

On May 21, Microsoft announced their much-anticipated next generation video game console: Xbox One. The console will be competing with Sony’s next-gen console: Play Station 4 (PS4) this coming holiday season, but it would not do the Xbox One justice to call it a “video game console.” Microsoft is making waves with gamers by instead marketing One as an “all-in-one entertainment system.” The console moves away from Xbox’s gaming roots, aiming instead to be an entertainment hub that focuses as much, if not more, on TV and sports as it does video games. Devout gamers might be criticizing the move, but with Millennials looking for products that help to streamline life Xbox One has the potential to be valued by a wider audience. The entire Xbox One release is something to be discussed, from its pre-announcement rumors to its post-announcement skeptics. Here’s how the Xbox One announcement was a Millennial event through and through:

Social Media Missteps

Since the gaming world was told that 2013 would bring the next generations of Xbox and PlayStation, they have been searching the internet for any information on the consoles. There were rumors that the console would require an internet connection at all times, which was not good news for gamers, who made their distaste for the idea well-known. In the wake of the reports and criticism, Microsoft employee Adam Orth took to Twitter to tell gamers that didn’t like the idea of an “always-on” console to “deal with it.” Microsoft put out an official statement apologizing for the staffers remarks, but for many shadows had been cast on Microsoft and their next console. The event exemplifies how social media can cause major press issues for brands who aren’t careful to play nicely with…

 
 

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Millennial News Feed

Quote of the Day: “I accept friend requests on social media from people I don’t know or have mutual friends with to broaden my horizons; meet people I otherwise wouldn't in day-to-day life.”—Male, 23, MN

Vice’s fastest growing division is news, and the media brand has struck gold with younger audiences by filling the “big white space” co-founder Shane Smith says was created by “perception that Gen Y didn’t really care about news which is obviously not true.” Their unconventional approach to news has been incredibly successful with the generation, and their new channel Viceland will continue to cover the stories that young viewers are passionate about. Prioritizing young people’s point of view is a part of how the network is run. Smith explains, “the BBC isn’t going to give a 23-year-old kid straight out of college $10 million to make a TV show–but we are. It’s about taking risks.” (Creative Review

Millennials are at a greater risk to be scammed than the elderly. A new survey released by the Better Business Bureau revealed that almost 90% seniors have been able to spot a scam in time, compared to 66% of Millennials. The BBB cites online scams like the request of usernames and passwords from “official-looking” emails as the most common. Our recent trend The Privacy Issue found that Millennials assume security is part of the deal when using trusted sites for email, social media, and even payments, with 65% of 13-33-year-olds saying they assume the websites they visit are secure. (Airdrie City View)

Mobile wallets have become one of the main channels that Millennials would prefer that brands send them sales and offers on. Along with email, websites, and apps, mobile wallets like Apple Pay, Android Pay, and Samsung Pay have become logical platforms for brands to use to send out marketing messaging to young consumers. Campaigns like loyalty programs, push messaging, and digital coupons can all be held on mobile wallet platforms. Over half of consumers say they have used mobile wallets and 30% say they have used them in the past week. (MediaPost

AT&T Hello Lab and Rooster Teeth are looking for the next big competitive gaming star. The digital series Schooled will be following the digital media company’s co-founder as he puts together a team of 8-12-year-old gamers to take on his experienced staff in a “winner-take-all finale.” Rooster Teeth, best known for “web classic” Red Vs. Blue and the Let’s Play franchise, hopes to be “the next big gaming sensation” with young players, and introduce their brand to a younger audience. (StreamDaily

According to an Adobe survey, over half of Millennials say that email is their preferred option to be contacted by a brand—so what’s the best way to use it? Thinking mobile is a good start. The same study found that 88% of Millennials are using smartphone to check their emails, so marketers need to find the best strategy to “optimize their content and campaigns for mobile devices to effectively convey their messages.” Including social media links to continue the conversation and going image heavy is also crucial. (Huffington Post

Quote of the Day: “Whether I want to draw, paint, read, study, or dance, influences the kind of music I listen to.”—Female, 25, GA

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