Things You Should Know: Trending Sites of the Moment

In our quest to keep our finger on the pulse of all things youth culture, we come across a lot of unique sites and blogs that say a lot about the interests and tastes of Millennials right this minute. To pass that on to you, we’ve created a list of some recent talked about sites to give you a snapshot of Millennial culture. Here are some trending sites you should know:

 Rappers & Cereal

Sometimes a single-serving blog becomes popular just because it is so ridiculous you can’t look away. Rappers and Cereal just might be one of those blogs. The concept takes famous rappers and photoshops them endorsing fake cereals. For example, Snoop Dog poses with a box of Snoop Loops, and Macklemore holds a box of Mackle S’mores Crunch. The Tumblr has been going for about a year and is just gaining recognition, seeing a recent surge in popularity likely due to the insatiable appetite for cultural mash-ups that pair up two completely divergent categories. (The Game of Thrones and Seinfeld mashup videos are another great example of the trend.)

 

The 90s Button

If your question is: “Are Millennials ever going to get over ‘90s nostalgia?” The answer seems to be: not anytime soon. Despite their endless love for the ‘90s over the years seeping into marketing, influencing fashion, and dominating Buzzfeed lists, their appetite for everything ‘90s seems to have no end. Enter The 90s Button, a site that sends any visitor into an endless stream of ‘90s glory. The landing page features a Blingee background, three dancing MC Hammers, and a button featuring David Hasselhoff’s face asking, “Unleash Heaven?” Once pressed, a non-stop loop of ‘90s songs and their YouTube videos begins to play. Visitors can also share what song was served up to them with their friends, as each produces a unique URL. ‘90s…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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