Things You Should Know: Trending Sites of the Moment

In our quest to keep our finger on the pulse of all things youth culture, we come across a lot of unique sites and blogs that say a lot about the interests and tastes of Millennials right this minute. To pass that on to you, we’ve created a list of some recent talked about sites to give you a snapshot of Millennial culture. Here are some trending sites you should know:

 Rappers & Cereal

Sometimes a single-serving blog becomes popular just because it is so ridiculous you can’t look away. Rappers and Cereal just might be one of those blogs. The concept takes famous rappers and photoshops them endorsing fake cereals. For example, Snoop Dog poses with a box of Snoop Loops, and Macklemore holds a box of Mackle S’mores Crunch. The Tumblr has been going for about a year and is just gaining recognition, seeing a recent surge in popularity likely due to the insatiable appetite for cultural mash-ups that pair up two completely divergent categories. (The Game of Thrones and Seinfeld mashup videos are another great example of the trend.)


The 90s Button

If your question is: “Are Millennials ever going to get over ‘90s nostalgia?” The answer seems to be: not anytime soon. Despite their endless love for the ‘90s over the years seeping into marketing, influencing fashion, and dominating Buzzfeed lists, their appetite for everything ‘90s seems to have no end. Enter The 90s Button, a site that sends any visitor into an endless stream of ‘90s glory. The landing page features a Blingee background, three dancing MC Hammers, and a button featuring David Hasselhoff’s face asking, “Unleash Heaven?” Once pressed, a non-stop loop of ‘90s songs and their YouTube videos begins to play. Visitors can also share what song was served up to them with their friends, as each produces a unique URL. ‘90s…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without being hungover and pushing the meal back an hour!” –Male, 28, MA

Millennials are watching new TV…they’re just doing it on their own time. Rather than tune in for live episodes more and more 18-34-year-old viewers are waiting to watch of time-shifting sites like Hulu. One new study found that these younger viewers are only watching live TV 30% of the time, and that another 30% of the time, they are watching shows “outside of Nielsen's live-plus-3 and live-plus-7 measurements.” (Adweek)

The new talking Hello Barbie could be a big hit with kids, but is she also “every parents’ worst nightmare?” Because talking to Hello Barbie feels like talking to a real person, there is a chance that kids will tell her nearly everything about themselves and their lives, which could be an issue for parents who have privacy concerns. At the same time, parents can access all of the topics their kids have been discussing, which brings up its own set of questions and potentially problematic situations. (Daily Dot)

Taco Bell successfully campaigned for the taco emoji, and now another brand wants to give young consumers a way to more easily text and chat about their product. Durex is promoting the hashtag #CondomEmoji in a crusade to have one created around World Aids Day. The brand’s research found that 80% of 18-25-year-olds find it easier to express themselves using emojis, and more than 50% regularly use emojis when sexting. (brandchannel)

College students aren’t known for their cleanliness, or their ability to do laundry and actually wash their sheets. One company has a solution: just throw those sheets away after using. Beantown Bedding has invented disposable, compostable bedding that they are advertising for “travel, Airbnb and college.” The sheets are made from recyclable materials, can be used for a few weeks, and are biodegradable. (Springwise)

These days, trends can move pretty fast—so Popsugar surveyed their readers to find out how Millennial women are defining and discovering trends, and learning more about the ones that capture their interest. Almost 60% consider themselves trend “followers” who wait for trends to go mainstream before paying attention, social media is the top source for trend discovery, and 42% go to a digital or print publication to learn more once they know a trend exists. (Digiday)

Quote of the Day: “Cannabis will be a part of my Thanksgiving day.” –Male, 31, KN

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