Things You Should Know: Trending Sites of the Moment

In our quest to keep our finger on the pulse of all things youth culture, we come across a lot of unique sites and blogs that say a lot about the interests and tastes of Millennials right this minute. To pass that on to you, we’ve created a list of some recent talked about sites to give you a snapshot of Millennial culture. Here are some trending sites you should know:

 Rappers & Cereal

Sometimes a single-serving blog becomes popular just because it is so ridiculous you can’t look away. Rappers and Cereal just might be one of those blogs. The concept takes famous rappers and photoshops them endorsing fake cereals. For example, Snoop Dog poses with a box of Snoop Loops, and Macklemore holds a box of Mackle S’mores Crunch. The Tumblr has been going for about a year and is just gaining recognition, seeing a recent surge in popularity likely due to the insatiable appetite for cultural mash-ups that pair up two completely divergent categories. (The Game of Thrones and Seinfeld mashup videos are another great example of the trend.)

 

The 90s Button

If your question is: “Are Millennials ever going to get over ‘90s nostalgia?” The answer seems to be: not anytime soon. Despite their endless love for the ‘90s over the years seeping into marketing, influencing fashion, and dominating Buzzfeed lists, their appetite for everything ‘90s seems to have no end. Enter The 90s Button, a site that sends any visitor into an endless stream of ‘90s glory. The landing page features a Blingee background, three dancing MC Hammers, and a button featuring David Hasselhoff’s face asking, “Unleash Heaven?” Once pressed, a non-stop loop of ‘90s songs and their YouTube videos begins to play. Visitors can also share what song was served up to them with their friends, as each produces a unique URL. ‘90s…

 
 

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Millennial News Feed

Quote of the Day: “I consider luxury items as something that is nice to have, but that I can also live without.”—Female, 23, FL

How has the recession made Millennials reject capitalism? According to a Harvard University survey, 51% of 18-29-year-olds say they do not support capitalism, but it may be that young voters are essentially frustrated by the “flaws of free markets.” When asked about socialism, only 33% said they were in support of the alternative system, making the analysis of the data complex. It is also unclear how the Millennials surveyed define capitalism, since the meaning has shifted throughout the years. According to one pollster, the term once meant freedom from totalitarian regimes, but is now blamed for the financial crisis. (Washington Post

Financial technology startups are narrowing their focus to keep Silicon Valley interested. It is no longer enough for a young company to disrupt the financial industry, they need to think niche to stand out from the competition. Financial start-up Pave targets consumers with a lack of credit history, like college students. Promise Financial provides loans specifically for weddings (which 74% of 18-33-year-olds say have become too expensive), and has partnered with over 100 wedding venues and vendors to offer loans when major purchases are being made. (Wall Street Journal

Luxury brands are looking towards the future by focusing in on Millennials. The generation has the potential to be the largest spending group in history, and by 2020 the oldest Millennials will be entering their peak earning years. To prepare, luxury brands are shifting to cater to the generation who values “über-luxe” travel over costly jewelry, shoes, and bags. Brands are turning to new influencers—from the Instagram-famous to video game characters— to form relationships with Millennials before they become the core luxury demographic. (WWD

GE has created an unexpected product to attract Millennial engineers: hot sauce. In partnership with thrillist and High River Sauces, the company has introduced the limited edition 10^32 Kelvin—named after the temperature that “scientists believe all matter ceases to exist.” The sauce combines the two hottest peppers in the world, and is made to get the attention of young applicants who may be more inclined to work for a “trendier” company. There is no doubt that hot sauce is a major trend: one market research firm predicts that by 2020 popular sauces will earn $632 million in new sales. (Fox News

An exclusive club called Magnises is “targeting Millennials and brands, wallets and insecurities.” We first told you about Magnises as a start-up targeting high earning Millennials, and since then it has branched out as a community-focused platform joining the ranks of WeLive and Soho House. Playing off Millennials’ struggle to form connections, the company wants to bring “the benefits of an online social network immediacy, convenience, interactivity—into the real world,” through member-only and sponsored events. They are expecting $5 million in revenue this year, with the  majority coming from brands. (Racked

Quote of the Day: “When shopping for a home, my must-have is an in-law suite.”—Male, 23, DE

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