Things You Should Know: The Video Game Online Series Edition

Today’s post comes from Ypulse Research Associate Phil Savarese.

 "Gamers" aren't only found in the confines of the games they play, gaming has become a lifestyle and entertainment genre all its own, and that lifestyle is rapidly being pushed into various forms of media. Earlier this month, we talked about the rise in popularity of online only web series, and the ones that you should be watching right now. Couple that trend with the recent explosion of video game-related content and you have an entirely new realm of entertainment.  We are seeing more and more web series cropping up with stories and content grounded in the gaming lifestyle; from commentary and analysis to scripted shows and hysterical shorts. Here are just a few of the gaming web-series that you should know: 

 

Day[9].tv and the Day[9] Daily

349,120 subscribers on YouTube & 108,737 subscribers on twitch.tv

In 2010, Sean Plott and Eric Berkhart, founded Jink.TV, a company dedicated to providing “smart, funny content on topics that matter to the serious gamer.” Their flagship series “The Day[9] Daily,” or D9D, airs twice a week on twitch.tv with archived episodes on Day9.tv and YouTube. Plott took a childhood hobby and created a career and a brand by beginning Day[9].tv. He was a nerdy kid from Kansas just a decade ago, and in 2011 was named one of Forbes’ top 30 under 30 for entertainment, placing him in the ranks of Millennial icons Jennifer Lawrence, Donald Glover, Lebron James, and Lena Dunham. Day[9].tv may not get millions of views per-video, but they operate perfectly within their niche by providing quality, scheduled content and fostering incredibly high viewer engagement. The discussion boards of the site operate during live streams of Day[9] programming, which gives the web-series a deep social…

 
 

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Millennial News Feed

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

Forget the ping pong tables and free food, Millennials really want a tech-smart workplace. A new study from Dell and Intel has revealed that 80% of 18-34-year-old workers prefer tech-forward perks like augmented/virtual reality than other low-tech perks at their workplace. They are so driven by digital capabilities that 42% say they wouldn’t hesitate to leave their jobs if the environment wasn’t up to par with what they consider “smart.” About three in five say they expect technology to become advanced enough to longer need face-to-face interactions in the future. (Parent Herald)

Branded content is not only a way to reach the ad-skipping generation, it’s also producing results. A recent Nielsen analysis found that branded content generates 21% more brand recall than a pre-roll ad, and is giving brands a boost in perception: affinity for branded content averages 28% in comparison to 18% for pre-roll, and purchase intent is 14% for branded content compared to 11% for pre-roll. The analysis also found that 40% of consumers say they “probably will” or “definitely will” view branded content on future TV/video episodes. (MediaPost

Victoria’s Secret is making a not-so-subtle play to attract Nike consumers to their brand with Victoria Sport, their new athleisure division. The brand has been slowly shifting its image from sexy to athletic to coincide with Millennials’ preference for “being fit [and] strong,” and buying clothes that reflect that. On the new line’s website, Victoria Secret calls out Nike with a quote from one of their Angels saying, “When I tried these, I threw out all my Nike bras." (Business Insider

“Brand love is alive and well with the Dew nation." After Mountain Dew asked fans to vote on which limited-edition flavor should become a permanent fixture in stores, Baja Blast or Pitch Black, a three-month long voting campaign inspired crazy stunts and drew in nearly 5.8 million votes. To encourage votes, the brand hosted an event inspired by ‘90s favorite GUTS Aggro Crag, and challenged fans on social media to bathe in or dye their hair the color of the beverage they wanted to win. Fans complied, and in the end Pitch Black was the ultimate winner with 50.5% of the votes. (Adweek

Millennial small business owners (SBOs) are “in it for the long haul.” A study from Wells Fargo revealed that 80% of 19-35-year-old SBOs plan to grow their business for many years and eventually pass them along to their children, and nearly 60% say that being passionate about their work is what drove them to start their business, compared to about half of older SBOs. Millennial SBOs are also more willing to put it all on the line: 67% are willing to take financial risks to get them there, while only 54% of older SBOs said the same. (Entrepreneur,The Street

“I like Beyoncé, because she's a force to be reckoned with in most aspects of her life. She shows how to be a strong female.”—Female, 26, CO

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