Things You Should Know: The Video Game Online Series Edition

Today’s post comes from Ypulse Research Associate Phil Savarese.

 "Gamers" aren't only found in the confines of the games they play, gaming has become a lifestyle and entertainment genre all its own, and that lifestyle is rapidly being pushed into various forms of media. Earlier this month, we talked about the rise in popularity of online only web series, and the ones that you should be watching right now. Couple that trend with the recent explosion of video game-related content and you have an entirely new realm of entertainment.  We are seeing more and more web series cropping up with stories and content grounded in the gaming lifestyle; from commentary and analysis to scripted shows and hysterical shorts. Here are just a few of the gaming web-series that you should know: 

 

Day[9].tv and the Day[9] Daily

349,120 subscribers on YouTube & 108,737 subscribers on twitch.tv

In 2010, Sean Plott and Eric Berkhart, founded Jink.TV, a company dedicated to providing “smart, funny content on topics that matter to the serious gamer.” Their flagship series “The Day[9] Daily,” or D9D, airs twice a week on twitch.tv with archived episodes on Day9.tv and YouTube. Plott took a childhood hobby and created a career and a brand by beginning Day[9].tv. He was a nerdy kid from Kansas just a decade ago, and in 2011 was named one of Forbes’ top 30 under 30 for entertainment, placing him in the ranks of Millennial icons Jennifer Lawrence, Donald Glover, Lebron James, and Lena Dunham. Day[9].tv may not get millions of views per-video, but they operate perfectly within their niche by providing quality, scheduled content and fostering incredibly high viewer engagement. The discussion boards of the site operate during live streams of Day[9] programming, which gives the web-series a deep social…

 
 

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The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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