Things You Should Know: The Video Game Online Series Edition

Today’s post comes from Ypulse Research Associate Phil Savarese.

 "Gamers" aren't only found in the confines of the games they play, gaming has become a lifestyle and entertainment genre all its own, and that lifestyle is rapidly being pushed into various forms of media. Earlier this month, we talked about the rise in popularity of online only web series, and the ones that you should be watching right now. Couple that trend with the recent explosion of video game-related content and you have an entirely new realm of entertainment.  We are seeing more and more web series cropping up with stories and content grounded in the gaming lifestyle; from commentary and analysis to scripted shows and hysterical shorts. Here are just a few of the gaming web-series that you should know: 


Day[9].tv and the Day[9] Daily

349,120 subscribers on YouTube & 108,737 subscribers on

In 2010, Sean Plott and Eric Berkhart, founded Jink.TV, a company dedicated to providing “smart, funny content on topics that matter to the serious gamer.” Their flagship series “The Day[9] Daily,” or D9D, airs twice a week on with archived episodes on and YouTube. Plott took a childhood hobby and created a career and a brand by beginning Day[9].tv. He was a nerdy kid from Kansas just a decade ago, and in 2011 was named one of Forbes’ top 30 under 30 for entertainment, placing him in the ranks of Millennial icons Jennifer Lawrence, Donald Glover, Lebron James, and Lena Dunham. Day[9].tv may not get millions of views per-video, but they operate perfectly within their niche by providing quality, scheduled content and fostering incredibly high viewer engagement. The discussion boards of the site operate during live streams of Day[9] programming, which gives the web-series a deep social…


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Millennial News Feed

Quote of the Day: “This holiday, I’m giving someone a hoverboard.” –Male, 19, CA

Yesterday’s Cyber Monday broke records and holiday shopping is increasingly moving online—especially for Millennials. So it only makes sense for brands targeting young consumers to focus more of their holiday marketing efforts on digital. J.Crew and American Girl are both betting big on social campaigns this season, with J.Crew creating shoppable Instagram ads and a digital gift guide, and American Girl running multiple campaigns on Facebook and Instagram this December. (Adweek)

Since we first wrote about the best dressed generation, the trend of mini-fashionistas earning Instagram fame has only continued and grown. Some parents of these pint-sized digital celebrities, who the Times has dubbed “Instamoms,” work with brands to feature clothing and products in post in exchange for payment. While the kids are undoubtedly adorable, one consulted psychologist compares the practice to the “pageant world.” (NYTimes)

Spotify has released their year in review results, and Millennial artists are ruling the streaming waves. Drake was the most streamed artist of the year, Rihanna was the most streamed female artist, Justin Beiber received the most streams in a single day, and The Weeknd had the most streamed album. One important note: Taylor Swift and Adele are not included in the ranking because they do not make their music available on the service. (The Verge)

Over thirty percent of Millennials see credit cards as “old school,” according to PayPal’s shopping research. This attitude could be because of their increasing affinity towards mobile and digital payments, and PayPal declares that this means, “’Millennials want credit that is as digitally native as they are.’” The e-pay brand also found that Millennials are more likely than any other generation to say they are more likely to trust companies that are tech-based. (Marketingland)

Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

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