These Are Millennials’ 15 Travel Essentials

What would the wanderlust generation not leave home without when packing for a trip? We asked, and the top response may surprise you…

Considering 96% of Millennials and Gen Z are interested in travel, it’s no wonder they’re changing the rules when it comes to where to go, what to see, when to plan, and how to budget. We explored Millennials’ desire to explore the world in-depth in our recent Generation Wanderlust trend, and found plenty of support for their reputation as a group of globe trotters (or aspiring globe trotters). According to Ypulse’s research, four in five Millennials (18-34-year-olds) have a bucket list of places to travel and things to experience, and one in four have a travel-related tattoo or want to get one. A full nine in ten Millennials plan to take a trip in the next year—and next year, the average Millennial traveler will take three trips. So, in short, any brands with ties to travel need to keep up with the desires, preferences, and behaviors of this generation.

This generation has lofty goals—they want to visit far off destinations and continually explore new places. A recent survey from Realty Mogul found that almost half of 18-34-year-olds would “rather spend their money on traveling than buying a house.” We’ve told you the top locales in the world they are interested in visiting, and some of the big trends impacting their travel choices, but our travel research has also uncovered some of the more nitty-gritty details around their planning, from the top reasons they’re taking trips to where they look for travel tips, and how far in advance they start to plan. We also wanted to look inside their suitcases, and find out the items they think are most essential when exploring the world, and escaping their everyday. So we asked 18-34-year-olds, “Imagine you're…


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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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