These Are Millennials’ 15 Travel Essentials

What would the wanderlust generation not leave home without when packing for a trip? We asked, and the top response may surprise you…

Considering 96% of Millennials and Gen Z are interested in travel, it’s no wonder they’re changing the rules when it comes to where to go, what to see, when to plan, and how to budget. We explored Millennials’ desire to explore the world in-depth in our recent Generation Wanderlust trend, and found plenty of support for their reputation as a group of globe trotters (or aspiring globe trotters). According to Ypulse’s research, four in five Millennials (18-34-year-olds) have a bucket list of places to travel and things to experience, and one in four have a travel-related tattoo or want to get one. A full nine in ten Millennials plan to take a trip in the next year—and next year, the average Millennial traveler will take three trips. So, in short, any brands with ties to travel need to keep up with the desires, preferences, and behaviors of this generation.

This generation has lofty goals—they want to visit far off destinations and continually explore new places. A recent survey from Realty Mogul found that almost half of 18-34-year-olds would “rather spend their money on traveling than buying a house.” We’ve told you the top locales in the world they are interested in visiting, and some of the big trends impacting their travel choices, but our travel research has also uncovered some of the more nitty-gritty details around their planning, from the top reasons they’re taking trips to where they look for travel tips, and how far in advance they start to plan. We also wanted to look inside their suitcases, and find out the items they think are most essential when exploring the world, and escaping their everyday. So we asked 18-34-year-olds, “Imagine you're…


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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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