These Are Millennials’ 15 Travel Essentials

What would the wanderlust generation not leave home without when packing for a trip? We asked, and the top response may surprise you…

Considering 96% of Millennials and Gen Z are interested in travel, it’s no wonder they’re changing the rules when it comes to where to go, what to see, when to plan, and how to budget. We explored Millennials’ desire to explore the world in-depth in our recent Generation Wanderlust trend, and found plenty of support for their reputation as a group of globe trotters (or aspiring globe trotters). According to Ypulse’s research, four in five Millennials (18-34-year-olds) have a bucket list of places to travel and things to experience, and one in four have a travel-related tattoo or want to get one. A full nine in ten Millennials plan to take a trip in the next year—and next year, the average Millennial traveler will take three trips. So, in short, any brands with ties to travel need to keep up with the desires, preferences, and behaviors of this generation.

This generation has lofty goals—they want to visit far off destinations and continually explore new places. A recent survey from Realty Mogul found that almost half of 18-34-year-olds would “rather spend their money on traveling than buying a house.” We’ve told you the top locales in the world they are interested in visiting, and some of the big trends impacting their travel choices, but our travel research has also uncovered some of the more nitty-gritty details around their planning, from the top reasons they’re taking trips to where they look for travel tips, and how far in advance they start to plan. We also wanted to look inside their suitcases, and find out the items they think are most essential when exploring the world, and escaping their everyday. So we asked 18-34-year-olds, “Imagine you're…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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