These Are Gen Z’s & Millennials’ 15 Favorite Celebrities

When the definition of fame is increasingly blurry, who are the celebrities that still get the attention of Millennials and Gen Z? We asked their favorites to find out…

Fame is more fragmented than ever, in a time when online influencers collect millions of fans, reality TV stars can become top hit musicians, and entertainment overload has multiplied the number of faces in the public sphere. As one 30-year-old male told Ypulse, “[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”

We’ve written plenty about the redefinition of fame, as the definition blurs, thanks in large part to young consumers’ preference for online content, and their desire to connect to celebrities via mediums that are more intimate than anything that has existed before. The public figures Gen Z and Millennials are most interested in watching, where they are interested in watching them, and who is influencing them continues to shift. This year, Time Inc. rang in a “new era of celebrity” with their “New Fame List,” naming the top movers and shakers in digital today. Logan Paul, Lilly Singh, Issa Rae, Rudy Manusco, and Jeffree Starr are just a few of the “entertainers, visionaries, real deals, trend setters,” and “lookers” to make the list. Clearly, there is more competition than ever to become a well-known celebrity—and a celebrity that Gen Z and Millennials actually care about. To continue tracking the kinds of celebrities that manage to achieve higher levels of fame, in our recent entertainment survey we once again asked 13-35-year-olds, “Who is your favorite celebrity?”*

About 300 celebrities received mentions—and roughly two thirds of those mentions were from one or two respondents only.…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies