These Are Gen Z’s & Millennials’ 15 Favorite Celebrities

When the definition of fame is increasingly blurry, who are the celebrities that still get the attention of Millennials and Gen Z? We asked their favorites to find out…

Fame is more fragmented than ever, in a time when online influencers collect millions of fans, reality TV stars can become top hit musicians, and entertainment overload has multiplied the number of faces in the public sphere. As one 30-year-old male told Ypulse, “[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”

We’ve written plenty about the redefinition of fame, as the definition blurs, thanks in large part to young consumers’ preference for online content, and their desire to connect to celebrities via mediums that are more intimate than anything that has existed before. The public figures Gen Z and Millennials are most interested in watching, where they are interested in watching them, and who is influencing them continues to shift. This year, Time Inc. rang in a “new era of celebrity” with their “New Fame List,” naming the top movers and shakers in digital today. Logan Paul, Lilly Singh, Issa Rae, Rudy Manusco, and Jeffree Starr are just a few of the “entertainers, visionaries, real deals, trend setters,” and “lookers” to make the list. Clearly, there is more competition than ever to become a well-known celebrity—and a celebrity that Gen Z and Millennials actually care about. To continue tracking the kinds of celebrities that manage to achieve higher levels of fame, in our recent entertainment survey we once again asked 13-35-year-olds, “Who is your favorite celebrity?”*

About 300 celebrities received mentions—and roughly two thirds of those mentions were from one or two respondents only.…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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