These Are Gen Z’s & Millennials’ 15 Favorite Celebrities

When the definition of fame is increasingly blurry, who are the celebrities that still get the attention of Millennials and Gen Z? We asked their favorites to find out…

Fame is more fragmented than ever, in a time when online influencers collect millions of fans, reality TV stars can become top hit musicians, and entertainment overload has multiplied the number of faces in the public sphere. As one 30-year-old male told Ypulse, “[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”

We’ve written plenty about the redefinition of fame, as the definition blurs, thanks in large part to young consumers’ preference for online content, and their desire to connect to celebrities via mediums that are more intimate than anything that has existed before. The public figures Gen Z and Millennials are most interested in watching, where they are interested in watching them, and who is influencing them continues to shift. This year, Time Inc. rang in a “new era of celebrity” with their “New Fame List,” naming the top movers and shakers in digital today. Logan Paul, Lilly Singh, Issa Rae, Rudy Manusco, and Jeffree Starr are just a few of the “entertainers, visionaries, real deals, trend setters,” and “lookers” to make the list. Clearly, there is more competition than ever to become a well-known celebrity—and a celebrity that Gen Z and Millennials actually care about. To continue tracking the kinds of celebrities that manage to achieve higher levels of fame, in our recent entertainment survey we once again asked 13-35-year-olds, “Who is your favorite celebrity?”*

About 300 celebrities received mentions—and roughly two thirds of those mentions were from one or two respondents only.…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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