These Are Gen Z’s & Millennials’ 15 Favorite Celebrities

When the definition of fame is increasingly blurry, who are the celebrities that still get the attention of Millennials and Gen Z? We asked their favorites to find out…

Fame is more fragmented than ever, in a time when online influencers collect millions of fans, reality TV stars can become top hit musicians, and entertainment overload has multiplied the number of faces in the public sphere. As one 30-year-old male told Ypulse, “[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”

We’ve written plenty about the redefinition of fame, as the definition blurs, thanks in large part to young consumers’ preference for online content, and their desire to connect to celebrities via mediums that are more intimate than anything that has existed before. The public figures Gen Z and Millennials are most interested in watching, where they are interested in watching them, and who is influencing them continues to shift. This year, Time Inc. rang in a “new era of celebrity” with their “New Fame List,” naming the top movers and shakers in digital today. Logan Paul, Lilly Singh, Issa Rae, Rudy Manusco, and Jeffree Starr are just a few of the “entertainers, visionaries, real deals, trend setters,” and “lookers” to make the list. Clearly, there is more competition than ever to become a well-known celebrity—and a celebrity that Gen Z and Millennials actually care about. To continue tracking the kinds of celebrities that manage to achieve higher levels of fame, in our recent entertainment survey we once again asked 13-35-year-olds, “Who is your favorite celebrity?”*

About 300 celebrities received mentions—and roughly two thirds of those mentions were from one or two respondents only.…

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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