These 5 Meme Accounts Reach Over 46 Million Gen Z & Millennials

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Meme accounts are making their mark on Gen Z & Millennial culture, and brands are looking to them for a marketing boost. Here are 5 that are filling social media feeds…

Internet memes have become a main mode of communication for Millennials, and especially for Gen Z, with 48% of Millennials and over half of Gen Z telling YPulse they send memes multiple times a week or more in our Talk the Talk trend. Memes can be anything from a dance (like “dabbing”) to a fashion trend (like ugly shoes), but the ones taking over the internet are typically semi-ironic jokes presented as text, GIFs, and images that people can easily copy and put their own spins on—from teens eating Tide pods to the eternally blinking white guy. And it’s easy to see how much these memes have infiltrated teens’ day-to-day. Just take a look at Meme Day, which as Select All explains, is a themed dress-up day at modern high schools.

Now, big brands are trying to speak their language. The BBC wants to win back young viewers with the launch of an app for kids under-13-years-old to create and share GIFs, quizzes, memes, and more, according to Kidscreen. Meanwhile, Facebook famously failed (again) to find a way to lure in teens with an app for scrolling memes called LOL that Mashable reports was called “cringey” and featured weeks-old meme content (an eternity in Internet time). It was quickly shut down. But trying to lean into memes isn’t always a mistake for brands: the New York Times reports that Budweiser managed to make an ad campaign (“Dilly, Dilly”) that actually became a meme, and scored tons of extra engagement. Also in recent years, many fast food brands’ Twitter accounts have gone from straightforward sales pitches to a constant stream of meme responses and reshares—and gained millions of followers in the…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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