These 5 Meme Accounts Reach Over 46 Million Gen Z & Millennials

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Meme accounts are making their mark on Gen Z & Millennial culture, and brands are looking to them for a marketing boost. Here are 5 that are filling social media feeds…

Internet memes have become a main mode of communication for Millennials, and especially for Gen Z, with 48% of Millennials and over half of Gen Z telling YPulse they send memes multiple times a week or more in our Talk the Talk trend. Memes can be anything from a dance (like “dabbing”) to a fashion trend (like ugly shoes), but the ones taking over the internet are typically semi-ironic jokes presented as text, GIFs, and images that people can easily copy and put their own spins on—from teens eating Tide pods to the eternally blinking white guy. And it’s easy to see how much these memes have infiltrated teens’ day-to-day. Just take a look at Meme Day, which as Select All explains, is a themed dress-up day at modern high schools.

Now, big brands are trying to speak their language. The BBC wants to win back young viewers with the launch of an app for kids under-13-years-old to create and share GIFs, quizzes, memes, and more, according to Kidscreen. Meanwhile, Facebook famously failed (again) to find a way to lure in teens with an app for scrolling memes called LOL that Mashable reports was called “cringey” and featured weeks-old meme content (an eternity in Internet time). It was quickly shut down. But trying to lean into memes isn’t always a mistake for brands: the New York Times reports that Budweiser managed to make an ad campaign (“Dilly, Dilly”) that actually became a meme, and scored tons of extra engagement. Also in recent years, many fast food brands’ Twitter accounts have gone from straightforward sales pitches to a constant stream of meme responses and reshares—and gained millions of followers in the…


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Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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