These 5 Meme Accounts Reach Over 46 Million Gen Z & Millennials

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Meme accounts are making their mark on Gen Z & Millennial culture, and brands are looking to them for a marketing boost. Here are 5 that are filling social media feeds…

Internet memes have become a main mode of communication for Millennials, and especially for Gen Z, with 48% of Millennials and over half of Gen Z telling YPulse they send memes multiple times a week or more in our Talk the Talk trend. Memes can be anything from a dance (like “dabbing”) to a fashion trend (like ugly shoes), but the ones taking over the internet are typically semi-ironic jokes presented as text, GIFs, and images that people can easily copy and put their own spins on—from teens eating Tide pods to the eternally blinking white guy. And it’s easy to see how much these memes have infiltrated teens’ day-to-day. Just take a look at Meme Day, which as Select All explains, is a themed dress-up day at modern high schools.

Now, big brands are trying to speak their language. The BBC wants to win back young viewers with the launch of an app for kids under-13-years-old to create and share GIFs, quizzes, memes, and more, according to Kidscreen. Meanwhile, Facebook famously failed (again) to find a way to lure in teens with an app for scrolling memes called LOL that Mashable reports was called “cringey” and featured weeks-old meme content (an eternity in Internet time). It was quickly shut down. But trying to lean into memes isn’t always a mistake for brands: the New York Times reports that Budweiser managed to make an ad campaign (“Dilly, Dilly”) that actually became a meme, and scored tons of extra engagement. Also in recent years, many fast food brands’ Twitter accounts have gone from straightforward sales pitches to a constant stream of meme responses and reshares—and gained millions of followers in the…

 
 

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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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