There’s No Such Thing As “Selling Out” Anymore

 

In 1987, when Millennials were young or not yet born, Paul Simon declared that he would never, ever license his music for commercial use. In an interview with David Letterman he said, “There would be no offer that would tempt me. I actually really resent it. They’ve taken the music of my generation, and all this music I treasured so much and they’ve associated it entirely with selling and I actually really deeply resent it…” For Boomers and Gen Xers, the idea of “selling out” was an artistic sin. Artists and fans alike looked down on the commercialization of the music they lived by. Flash forward a few decades and to say things have changed is an understatement of extreme proportions. Millennial artists and fans not only see commercial music use as a norm; they embrace it. Musicians have moved from merely performing and licensing their songs for big brands, to using their images to create products and brands themselves. And Paul Simon? He licensed his music library out years ago, and the whole world heard “Clouds” in a Honda commercial in 2011. The idea of “selling out” is close to dead.

 

The rise of iTunes, single music library culture, and the playlist mentality has created a group of consumers with a generally broader taste in music. The desire to add to that singles playlist and expand their music libraries has also led to an increased value of music discovery. While many Millennials find out about music through peer sharing, the generation is generally more open to finding new groups and songs through commercials. In fact, Dan Auerback of The Black Keys partly credits the use of their song in a Nissan commercial for their more mainstream success, comparing having songs in commercials to having them on the radio. There are even websites dedicated to helping viewers…

 
 

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The Newsfeed

Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and Live.ly, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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