The YouTube Boyband: The Friday Don’t Miss List

We've got the most important insights into the Millennial world from what made headlines this week. Don't miss it!

1. Weddings May Be Breaking the Bank
Our infographic snapshot gave you an inside look into how Millennials feel about weddings, showing that 6 in 10 think they have become too big, too expensive, and too much work to plan. On the flipside, don’t miss Millennials sounding off on how weddings have become too expensive for guests. The average spending for guests has increased 75% within the past two years, and further data from our biweekly survey shows that gift buying amounts to just over $100 on average, with most preferring to give or receive cash.

2. Spotlight on YouTube Heartthrobs
In our Teen Mag Roundup, young male musicians flooded the list of who are the hottest among teens in entertainment right now, so we don’t want you to miss a feature on other young males in teen media, dubbed "The YouTube Boyband." The guys—Alfie Deyes, Marcus Butler, Jim Chapman, Caspar Lee, and Joe Sugg—have popped up on our radar before, each having between 1.5 and 2.5 million followers. They are best friends online and as well as in real life, forming what we consider to be a high-powered Millennial media clique by making regular appearances in each others videos.
3. Trends Going Abroad and Back
Millennials are the most globally minded generation to date, and our post on trends around the world made note of how movements like craft beer are impacting young adults in unexpected locales. Don’t miss other trends spreading internationally like beauty blogging in Norway, detailed by YouTuber SaraBeautyCorner whose fan base is actually 49% from the U.S. While blogging can easily reach a global audience online, the more quirky idea of putting friendly felines into cafes has been spreading…


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Millennial News Feed

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

ABC Family is no more—say hello to Freeform. The network is changing their longstanding name in order to attract viewers 14-34-years-old, an audience they are calling “Becomers,” and we know as Millennials. The network sees the rebrand as an natural continuation of their last decade targeting young viewers experiencing their firsts. According to ABC’s research, the name “Family” was a barrier to some new customers. (EW)

Millennials are more wary of credit cards than older consumers, but among those who do have them, they’re not necessarily making their credit scores a priority. According to a report by LoanDepot, only 48% of Millennials know their credit score, compared to 60% of Boomers, and only 37% are confident in their ability to manage credit. (Business Insider)

Our most recent trend report explored all of the ways that Millennials are communicating, online and off, including their love of emojis and GIFs. We found 60% of 13-33-year-olds use emojis once a day or more, and it looks like they’re not the only generation embracing the icons. A study by platform Emogi found that though consumers under 35-years-old are more likely to use them, 62.3% of those over 35 are also frequent users. (Adweek)

The online video market is exploding, and Refinery 29 is one of the sites investing in video to give their Millennial readers even more reason to visit. Refinery is launching 29 new series, 75% of which are original programming, and the videos are being released at a “rate of about 100 a month.” But the content shares some common threads: female empowerment, positivity, and optimism. (Fast Company)

Hyper-personalized products and marketing are an emerging trend, and Uniqlo has a tech-forward take on it. The retailer has created UMood, a machine that helps choose consumers’ clothing based on their mood. Currently being used in Australia, the machine uses brainwave sensors to read how they’re feeling, and then suggests a t-shirt to fit their disposition. (brandchannel)

Quote of the Day: "I want to be able to have, and provide for, a family in the next 3-4 years.” –Male, 20, NC

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