The YouTube Boyband: The Friday Don’t Miss List

We've got the most important insights into the Millennial world from what made headlines this week. Don't miss it!

1. Weddings May Be Breaking the Bank
Our infographic snapshot gave you an inside look into how Millennials feel about weddings, showing that 6 in 10 think they have become too big, too expensive, and too much work to plan. On the flipside, don’t miss Millennials sounding off on how weddings have become too expensive for guests. The average spending for guests has increased 75% within the past two years, and further data from our biweekly survey shows that gift buying amounts to just over $100 on average, with most preferring to give or receive cash.

2. Spotlight on YouTube Heartthrobs
In our Teen Mag Roundup, young male musicians flooded the list of who are the hottest among teens in entertainment right now, so we don’t want you to miss a feature on other young males in teen media, dubbed "The YouTube Boyband." The guys—Alfie Deyes, Marcus Butler, Jim Chapman, Caspar Lee, and Joe Sugg—have popped up on our radar before, each having between 1.5 and 2.5 million followers. They are best friends online and as well as in real life, forming what we consider to be a high-powered Millennial media clique by making regular appearances in each others videos.
3. Trends Going Abroad and Back
Millennials are the most globally minded generation to date, and our post on trends around the world made note of how movements like craft beer are impacting young adults in unexpected locales. Don’t miss other trends spreading internationally like beauty blogging in Norway, detailed by YouTuber SaraBeautyCorner whose fan base is actually 49% from the U.S. While blogging can easily reach a global audience online, the more quirky idea of putting friendly felines into cafes has been spreading…


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Millennial News Feed

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

Time has released their annual list of the 30 most influential teens. This year’s cut was chosen by “global impact through social media and overall ability to drive news,” and ranges from the dancing 14-year-old made famous from Dance Moms and Sia’s latest music videos, Maddie Ziegler, to 16-year-old founder of a high-end lacrosse equipment company, Rachel Zietz, to 17-year-old poster child “in America’s culture war over LGBT rights,” Gavin Grimm. Also making the list is 17-year-old app developer Ben Pasternak, who we spoke to earlier in the year. (TIME

The Uber for orchestras is aiming to get Millennials hooked on the classics. Groupmuse is a service that hires “young classical musicians to play small concerts in living rooms across the country.” Consisting of two 25-minute sets, the combinations of music can span a wide range: “We’ve had Dvorak and then string quartet arrangements of Guns and Roses.” The founder, Sam Bodkin, blames “steep entrance cost[s] to stuffy symphony halls” and the association that classical music is “boring,” for the lack of interest in Millennials. 70% of Groupmuse’s users were born in 1980s and ‘90s, and Bodkin has plans to partner with other classical music institutions to further spread interest. (WIRED)

Millennials are abandoning ship on shows that are just too hard to watch. A new study from TiVo found that more than half of Millennials have stopped watching a show because it was too “burdensome to access — i.e. not enough episodes were available to catch up on, episodes were behind a paywall or moved platforms,” or other obstacles. 91% of Millennials have active subscriptions to at least one streaming service, and their easy access to content has turned them off to the idea of having to put in effort to watch a show, especially when they think: “There are four other shows I can go watch right now.” (Variety

A brewer is targeting young and curious drinkers with an Instagram campaign that is the first of its kind. London brewer Fuller’s has strategically placed “blank” outdoor posters that encourage the viewer to take an Instagram and use filters to find hidden messages. The #FindFlavour campaign is promoting Fuller’s Frontier craft lager, and is backed by the insight that “social beer drinking is dominating across platforms, with fans sharing experiences, love of flavour and designs.” Participants who snap and hashtag their hidden message will get the chance to win movie tickets or free beers. (Morning Advertiser

A new augmented reality game is making little entrepreneurs out of kids. Osmo Pizza Co. uses an iPad camera and a simple mirror to mimic the experience of running a pizza shop for five to 12-year-olds. Players use physical objects to create pizza orders and exchange currency, that the iPad picks up on and translates into the game. They can also use their profits to upgrade their shop and level up. The game teaches math and emotional intelligence, as well as two important aspects of startups: making the consumer happy and growing a company by reinvesting money earned. (VentureBeat

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

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