The YouTube Boyband: The Friday Don’t Miss List

We've got the most important insights into the Millennial world from what made headlines this week. Don't miss it!

1. Weddings May Be Breaking the Bank
Our infographic snapshot gave you an inside look into how Millennials feel about weddings, showing that 6 in 10 think they have become too big, too expensive, and too much work to plan. On the flipside, don’t miss Millennials sounding off on how weddings have become too expensive for guests. The average spending for guests has increased 75% within the past two years, and further data from our biweekly survey shows that gift buying amounts to just over $100 on average, with most preferring to give or receive cash.



2. Spotlight on YouTube Heartthrobs
In our Teen Mag Roundup, young male musicians flooded the list of who are the hottest among teens in entertainment right now, so we don’t want you to miss a feature on other young males in teen media, dubbed "The YouTube Boyband." The guys—Alfie Deyes, Marcus Butler, Jim Chapman, Caspar Lee, and Joe Sugg—have popped up on our radar before, each having between 1.5 and 2.5 million followers. They are best friends online and as well as in real life, forming what we consider to be a high-powered Millennial media clique by making regular appearances in each others videos.
 
3. Trends Going Abroad and Back
Millennials are the most globally minded generation to date, and our post on trends around the world made note of how movements like craft beer are impacting young adults in unexpected locales. Don’t miss other trends spreading internationally like beauty blogging in Norway, detailed by YouTuber SaraBeautyCorner whose fan base is actually 49% from the U.S. While blogging can easily reach a global audience online, the more quirky idea of putting friendly felines into cafes has been spreading…

 
 

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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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