The Whys Behind Festival Fashion

The summer music festival season has begun, with Millennials poring over their newsfeeds in anticipation of the festivities. It’s debatable as to whether these events are still about the music, or have instead become an avenue for Millennials to see and be seen. Festivals have grown from a music outlet to a snapshot of youth culture. Nowhere is this more evident than with the unique rules at play when it comes to festival fashion. Festival wear is distinctly different, as girls flock to outdoor venues draped in Grecian-inspired maxi dresses, flower-crown headpieces, face paint, day-glo crop tops, and daisy duke jean shorts. When teens are seen dressed in neon spandex from head to toe in the NYC subway, it is clear that they are probably headed to the Electric Daisy Carnival. But despite the fact that the media will use photos of Millennials in Coachella garb to represent the everyday youth population, Millennials obviously aren’t wearing the full-on festival ensembles in their daily lives. Today we’re looking closer at the difference between festival and street fashion to figure out what it all means to Millennials. 

Late teen and twenty-something Millennials have reached the age of self-discovery at a difficult time. Many college grads have moved back home and are finding it difficult to secure full-time employment in today’s saturated job market, leaving them in limbo between independence and the inability to support themselves financially. Music and fashion have always provided the ultimate escape from the stresses of daily life, and now more than ever Millennials need this escape. For them, festivals have become an escapist showcase, a creative display far outside the realm of normal life. Whether for a couple of hours or several days, festivals allow attendees to step into a…

 
 
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Millennial News Feed

Quote of the Day: “I like shopping at Staples because they have good prices on supplies I need for school [and] electronics or other devices I may need.” –Female, 17, ID

For urban Millennials, getting married doesn’t necessarily mean saying goodbye to roommates. Members of the generation continue to mature into adulthood in an untraditional way, and with rent increasing dramatically, some are choosing living as husband and wife and roomie over a moving to smaller place, or having a longer commute. This acceptance of communal living could be a reflection of the rise of the sharing economy, as it becomes the norm to share everything from rides to the kitchen. (New York Times)

Although most of today’s 18-24-year-olds were still in high school or college during the Great Recession, it’s still affecting their career choices today. A survey from Way to Work found that 70% would prefer a stable job over a job they were passionate about but offered little security, and one third said finding that secure job was their top concern. 34% of Millennials named financial stability as their greatest aspiration. (Forbes)

According to some teens, “MTV is dying.” Hoping to reverse that sentiment, MTV will be introducing eight new series, and has 85 more in development, that are meant to reflect Millennials’ “unbridled optimism.” Upcoming series include a reality show about YouTube star Todrick Hall and a scripted comedy around Vine star Logan Paul—MTV likely has their fingers crossed these social media stars will bring their fans to the network. (Adweek)

YouTube channel AwesomenessTV has successfully hooked hundreds of thousands of young viewers, and now they’re setting their sights on a new audience: Millennial moms. Their new network Awestruck will premiere later this year, offering a wide range of female-centric series, from comedy to drama to talk shows featuring both online stars and Hollywood celebrities. The network hopes that young moms will turn to them as they consume more online video content. (StreamDaily)

What does it take to become “Insta-famous?” Sometimes it just takes being photographed in the right place at the right time. Sixteen-year-old Charlotte D’Alessio amassed tens of thousands of followers in just a few days when a photo of her and her best friend, model Josie Canseco, went viral at Coachella. From there Canseco and D’Alessio appeared on celebrities’ feeds, the Coachella account, and new fans’ Tumblr posts. The girls’ viral status speaks to how quickly notoriety can amass for young consumers in the age or micro-fame. (BuzzFeed)

Want to know Millennials' favorite fast food chain? How often they're dining out? What they order? Our most recent topline and date on 13-32-year-olds gave Gold subscribers the inside scoop on all their food and dining preferences. We deliver in-depth tables and a visual report to them every two weeks, covering another aspect of young consumers' behaviors, beliefs, and more. (Ypulse)

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