The Whys Behind Festival Fashion

The summer music festival season has begun, with Millennials poring over their newsfeeds in anticipation of the festivities. It’s debatable as to whether these events are still about the music, or have instead become an avenue for Millennials to see and be seen. Festivals have grown from a music outlet to a snapshot of youth culture. Nowhere is this more evident than with the unique rules at play when it comes to festival fashion. Festival wear is distinctly different, as girls flock to outdoor venues draped in Grecian-inspired maxi dresses, flower-crown headpieces, face paint, day-glo crop tops, and daisy duke jean shorts. When teens are seen dressed in neon spandex from head to toe in the NYC subway, it is clear that they are probably headed to the Electric Daisy Carnival. But despite the fact that the media will use photos of Millennials in Coachella garb to represent the everyday youth population, Millennials obviously aren’t wearing the full-on festival ensembles in their daily lives. Today we’re looking closer at the difference between festival and street fashion to figure out what it all means to Millennials. 

Late teen and twenty-something Millennials have reached the age of self-discovery at a difficult time. Many college grads have moved back home and are finding it difficult to secure full-time employment in today’s saturated job market, leaving them in limbo between independence and the inability to support themselves financially. Music and fashion have always provided the ultimate escape from the stresses of daily life, and now more than ever Millennials need this escape. For them, festivals have become an escapist showcase, a creative display far outside the realm of normal life. Whether for a couple of hours or several days, festivals allow attendees to step into a…

 
 

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—Female, 17, CA

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(Huffington Post)

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