The Uncuttable Digital Apron Strings

no strings attachedIn this season of New Girl, a character's visiting mother threatens to punish him in an incredibly convincing way: by no longer paying for his cell phone. The character, Winston, is nearing 30-years-old, otherwise financially independent, and living with roommates; but his continued presence on his family plan is more true to life than comic relief. Many Millennials stay on their family cellphone plans and shared entertainment accounts with their parents footing the bill, even when making other steps toward independence.
Wall Street Journal article on the subject earlier this week tells us that 29% of parents of 18-to-35-year-olds continue to pay for their cellphone service even after the kids have moved out. Citing everything from empty nest syndrome to enjoying the access to the entertainment preferences of their young ones, the Boomer perspective is clearly laid out: the prolonged family plan keeps the connection to their kids alive. On top of this, the concept of cellphone and entertainment account independence is a completely new arena. Boomers themselves didn't have to contend with this as a right-of-passage, so they may not see cutting digital ties as a necessary step their own kids need to take on the road to adulthood. But how do Millennials feel about keeping their digital apron strings tied tight well into their 20s and 30s? 
In his Huffington Post response to the WSJ article, Danny Rubin posits that if your parents are still paying for your cellphone you are not a true adult, and for Millennials who are managing the onslaught of adulthood with a combination of anxiety and procrastination, that might not be such a bad thing. After all, being a grown-up is scary stuff, and even a small continued reliance on family is something of a comfort.
But it might not just…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)

Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)

Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)

It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)

Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

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