The Top 15 Tattoos Millennials & Gen Z Are Inking

What tattoos are Millennials and Gen Z, arguably the most inked generations, choosing? We asked, and found out the most common designs they’re sporting now…

Over 20% of 18-35-year-olds have tattoos, and Ypulse data shows that more would like to join their ranks: 41% of 13-17-years-old and 27% of 18-35-year-olds who don’t currently have one are interested in getting a tattoo in the future. Those who already have tattoos are proud of the ink they sport. Eighty-five percent disagree with the statement, “I plan to have one or more of my tattoos removed someday,” and 89% say they are proud to show off their tattoos.  

Their pride is likely related to their emotional connection to the designs they’re choosing. The stereotype of picking a tattoo from a menu on the wall isn’t likely accurate for this group, 88% of whom say they chose their tattoo(s) because they have emotional meaning—more than the percentage who say they chose it because it looks cool. Though the majority believe that their tattoos make them unique, there are some commonalities to be found in the kinds of designs they’ve picked to permanently show off. In our recent monthly survey, we asked 13-35-year-olds with tattoos to tell us what they have, and created a list of the most popular design themes. Here’s the most common ink among young consumers right now:

*This was an open-end response question to allow us to capture the full range of tattoos that 13-35-year-olds are choosing—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The list is ordered according to number of responses received, and alphabetically when ties occurred.

What Tattoos Do They Have?

13-35-year-olds

  1. Animal /…
 
 

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The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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