The Top 15 Tattoos Millennials & Gen Z Are Inking

What tattoos are Millennials and Gen Z, arguably the most inked generations, choosing? We asked, and found out the most common designs they’re sporting now…

Over 20% of 18-35-year-olds have tattoos, and Ypulse data shows that more would like to join their ranks: 41% of 13-17-years-old and 27% of 18-35-year-olds who don’t currently have one are interested in getting a tattoo in the future. Those who already have tattoos are proud of the ink they sport. Eighty-five percent disagree with the statement, “I plan to have one or more of my tattoos removed someday,” and 89% say they are proud to show off their tattoos.  

Their pride is likely related to their emotional connection to the designs they’re choosing. The stereotype of picking a tattoo from a menu on the wall isn’t likely accurate for this group, 88% of whom say they chose their tattoo(s) because they have emotional meaning—more than the percentage who say they chose it because it looks cool. Though the majority believe that their tattoos make them unique, there are some commonalities to be found in the kinds of designs they’ve picked to permanently show off. In our recent monthly survey, we asked 13-35-year-olds with tattoos to tell us what they have, and created a list of the most popular design themes. Here’s the most common ink among young consumers right now:

*This was an open-end response question to allow us to capture the full range of tattoos that 13-35-year-olds are choosing—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The list is ordered according to number of responses received, and alphabetically when ties occurred.

What Tattoos Do They Have?

13-35-year-olds

  1. Animal /…
 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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