The Top 12 Ways Young People Relieve Stress

The folks over at MTV Sticky (i.e. Viacom Brand Solutions International) sent me their very cool Teen Age Clicks: Understanding Global Youth Culture report, which is packed with interesting info and stats. They gave me permission to excerpt a few sections for you on Ypulse. We all know that youth are busier and more stressed than ever before—according to the report, “stress is the invisible global constant afflicting youth of all ages in all markets.” Here’s how they’re managing around the world….

1. Music Rules. The number one way young people cope with stress is to listen to music—65% of all youth globally do this.

2. The Sun Always Shines On TV. In at number two, 48% of kids watch TV to relieve stress. 60% of youth globally lie down to watch TV. But….don’t watch CNN. MTV’s research proves the more news kids watch, the more stressed they become.

3. Talk To Me. Third is talking to friends (not face to face). The explosion in the new tools available to connect to friends has seemingly come at just the right time for a generation seeking moral support. That said, it is existing friends that provide the most support, rather than strangers, the only nation likely to turn to help from online strangers in significant numbers are the Chinese.

4. Sleep On It. Fourth most popular method is sleeping. However the quality of modern teens’ sleep in question, “junk sleep” caused by over stimulated minds fueled by in-room gadgetry is the new “junk food.” 40 percent of teens claim to be tired during the day.

5. Just Like A Prayer. Prayer is only the 14th most popular form of stress relief globally, but MTV has it at number 5 because statistically, young people who pray more are less stressed. Stressed youth on average pray 3.7 times per week. Relaxed youth pray 8.8 times a week.

6. Family Affair.

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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