The Top 12 Ways Young People Relieve Stress

The folks over at MTV Sticky (i.e. Viacom Brand Solutions International) sent me their very cool Teen Age Clicks: Understanding Global Youth Culture report, which is packed with interesting info and stats. They gave me permission to excerpt a few sections for you on Ypulse. We all know that youth are busier and more stressed than ever before—according to the report, “stress is the invisible global constant afflicting youth of all ages in all markets.” Here’s how they’re managing around the world….

1. Music Rules. The number one way young people cope with stress is to listen to music—65% of all youth globally do this.

2. The Sun Always Shines On TV. In at number two, 48% of kids watch TV to relieve stress. 60% of youth globally lie down to watch TV. But….don’t watch CNN. MTV’s research proves the more news kids watch, the more stressed they become.

3. Talk To Me. Third is talking to friends (not face to face). The explosion in the new tools available to connect to friends has seemingly come at just the right time for a generation seeking moral support. That said, it is existing friends that provide the most support, rather than strangers, the only nation likely to turn to help from online strangers in significant numbers are the Chinese.

4. Sleep On It. Fourth most popular method is sleeping. However the quality of modern teens’ sleep in question, “junk sleep” caused by over stimulated minds fueled by in-room gadgetry is the new “junk food.” 40 percent of teens claim to be tired during the day.

5. Just Like A Prayer. Prayer is only the 14th most popular form of stress relief globally, but MTV has it at number 5 because statistically, young people who pray more are less stressed. Stressed youth on average pray 3.7 times per week. Relaxed youth pray 8.8 times a week.

6. Family Affair.

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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