The Top 12 Ways Young People Relieve Stress

The folks over at MTV Sticky (i.e. Viacom Brand Solutions International) sent me their very cool Teen Age Clicks: Understanding Global Youth Culture report, which is packed with interesting info and stats. They gave me permission to excerpt a few sections for you on Ypulse. We all know that youth are busier and more stressed than ever before—according to the report, “stress is the invisible global constant afflicting youth of all ages in all markets.” Here’s how they’re managing around the world….

1. Music Rules. The number one way young people cope with stress is to listen to music—65% of all youth globally do this.

2. The Sun Always Shines On TV. In at number two, 48% of kids watch TV to relieve stress. 60% of youth globally lie down to watch TV. But….don’t watch CNN. MTV’s research proves the more news kids watch, the more stressed they become.

3. Talk To Me. Third is talking to friends (not face to face). The explosion in the new tools available to connect to friends has seemingly come at just the right time for a generation seeking moral support. That said, it is existing friends that provide the most support, rather than strangers, the only nation likely to turn to help from online strangers in significant numbers are the Chinese.

4. Sleep On It. Fourth most popular method is sleeping. However the quality of modern teens’ sleep in question, “junk sleep” caused by over stimulated minds fueled by in-room gadgetry is the new “junk food.” 40 percent of teens claim to be tired during the day.

5. Just Like A Prayer. Prayer is only the 14th most popular form of stress relief globally, but MTV has it at number 5 because statistically, young people who pray more are less stressed. Stressed youth on average pray 3.7 times per week. Relaxed youth pray 8.8 times a week.

6. Family Affair.

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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