The Story Behind The Stats: A First Hand Account Of H1N1 On Campus

Today’s Youth Advisory Board post comes from Bryan Spencer, one of our newest board members (look for more YAB updates next week!), Ypulse Insights intern and among the many unfortunate college students to fall victim to the H1N1 virus. With all of the recent Essentials items on youth-targeted flu campaigns and general news coverage on the epidemic, we thought we’d ask Bryan to share his first hand experience.

FYI Ypulse Insights also did some research on H1N1 awareness (in addition to youth television viewing & much more), which will be available in our NEW Ypulse Report (on sale next week) as well as in our abbreviated Ypulse Monitor product (also on sale next week), and found that awareness is running high. Eighty-four percent of teens and 93% of collegians told us they were aware of the H1N1 Virus or “swine flu” – having either read or heard something about it. For more of Ypulse Insights research on teens and collegians, check out the new Ypulse Research section of our site.

As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at youthadvisoryboard at ypulse.com…or just leave a comment below.

Story Behind The Stats: A First Hand Account Of H1N1 On Campus

kansascampus.h1n1.H1N1, Swine Flu,  whatever you want to call it, the virus is sweeping colleges nationwide, and some are starting to consider it a worse epidemic than Senioritis.  On campus, where very little is read outside of a text message, most awareness has spread through rumors and misconceptions about the highly contagious strand of influenza running rampant online and through classrooms and dormitories.

Like most rumors, they weren’t taken seriously until some truth came from them.  I personally didn’t know much about H1N1, and didn’t realize how serious it was in Lawrence,…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

If you want to know what teens are doing online, don’t ask their parents. A survey by the National Cyber Security Alliance found that 60% of 13-17-year-olds have a secret online account they say their parents know nothing about, while only 27% of parents suspect their kids have one. This statistic will likely worry parents who are increasingly monitoring online behavior. About 67% of parents say they have a rule in place for kids to be open with them about any “sort of uncomfortable or scary incidents that occur online,” however only 32% of teens surveyed say that such a rule exists in their household. (CNET)

Millennials around the are not only passionate about global issues, but ready to take them on. A World Economic Forum survey found that seven in ten 18-35-year-olds see abundant opportunities for themselves and their peers to tackle global issues, and half believe they have decision making power in their home countries. When the WEF asked about the three most serious issues affecting the world today, Millennials had the same response as the year before: religious conflicts came in third with 33.8% of responses, large scale conflict and wars came in second with 38.5% of responses, and climate change and destruction of natural resources was the top response with 45.2% of respondents. (Business Insider)

Outlet malls are thriving, and it’s all thanks to men and thrifty Millennials. According to Cowen & Co.’s latest Consumer Tracker Survey, outlet visitation by 18-34-year-old men reached a new peak of 44% in July, most likely due to male preference for brand stores over department retailers. Overall Millennial visitation is also up: on average, 31% of 18-34-year-old women and 35% of 18-34-year-old men say they visited an outlet mall every month between December 2012 and July 2016. An analyst of NPD Group attributes the trend to frugal Millennials who would rather save their cash for experiences. (MarketWatch

Teenage girls with depression or anxiety “are less alone than ever.” The Department of Education has revealed that these mental illnesses are a slowly growing epidemic among teen girls in England: about one third report having depression or anxiety, a 10% increase over the last decade. Social media pressure, bullying, and unrealistic body expectations are all cited as factors, which have especially effected young girls all over the world. In America, the Substance Abuse and Mental Health Services Administration reports that teen girls are three times more likely to be depressed than their male counterparts. (Teen Vogue)

Instagram has made connecting with consumers even easier for brands. The platform’s new “contact” button allows users to call, text, or email brands through their profiles. According to a social media specialist, “social…is a brand’s first line of defense—both for reputation management and customer service,” and the new button eliminates the hassle of having to respond to each individual comment. Brands like Nordstrom, Delta, and Denny’s are already utilizing the new feature. (Digiday

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

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