The Story Behind The Stats: A First Hand Account Of H1N1 On Campus

Today’s Youth Advisory Board post comes from Bryan Spencer, one of our newest board members (look for more YAB updates next week!), Ypulse Insights intern and among the many unfortunate college students to fall victim to the H1N1 virus. With all of the recent Essentials items on youth-targeted flu campaigns and general news coverage on the epidemic, we thought we’d ask Bryan to share his first hand experience.

FYI Ypulse Insights also did some research on H1N1 awareness (in addition to youth television viewing & much more), which will be available in our NEW Ypulse Report (on sale next week) as well as in our abbreviated Ypulse Monitor product (also on sale next week), and found that awareness is running high. Eighty-four percent of teens and 93% of collegians told us they were aware of the H1N1 Virus or “swine flu” – having either read or heard something about it. For more of Ypulse Insights research on teens and collegians, check out the new Ypulse Research section of our site.

As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at youthadvisoryboard at ypulse.com…or just leave a comment below.

Story Behind The Stats: A First Hand Account Of H1N1 On Campus

kansascampus.h1n1.H1N1, Swine Flu,  whatever you want to call it, the virus is sweeping colleges nationwide, and some are starting to consider it a worse epidemic than Senioritis.  On campus, where very little is read outside of a text message, most awareness has spread through rumors and misconceptions about the highly contagious strand of influenza running rampant online and through classrooms and dormitories.

Like most rumors, they weren’t taken seriously until some truth came from them.  I personally didn’t know much about H1N1, and didn’t realize how serious it was in Lawrence,…

 
 

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Millennial News Feed

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

Millennials are looking for multicultural products. According to a new Harris poll, over eight in ten 18-34-year-olds say they love exposure to different cultures, and about 32% say that purchasing and consuming foods with “multicultural flavors” is very important, compared to 27% of 35-44-year-olds and 45-54-year-olds. Almost half of Millennials also say they’re willing to spend more on brands that understand multicultural needs, and 65% agree they’re more likely to shop with a retailer that offers a wide selection of multicultural products.
(Drug Store News

National Geographic Kids is joining the chatbot revolution with a T-Rex bot. Tina the T-Rex is one of the latest bots to join Facebook Messenger, and was created to answer kids’ questions about dinosaurs. Tina’s ultimate goal is to sell subscriptions—she prompts users to sign up for the magazine at the end of conversations—and to let the brand get “into the mindset of its readers,” to form more personal relationships. Since Facebook accounts are limited to 13-year-old and older, National Geographic Kids hopes that, like their magazine, parents will use the bot along with their kids. (Digiday

Universal has discovered the “magic formula” to bring in Millennial dollars. According to a Foursquare analysis of foot traffic to theme parks, market share for Universal’s parks increased from 11% to 15-16% between 2014 to 2016, and almost half of the visitors during that time were 18-34-year-olds. Wizards and zombies are reportedly drawing in Millennials: Universal’s 2014 launch of the Wizarding World of Harry Potter spurred a 25% increase in visits mostly from Millennials for several weeks, and a recently opened Walking Dead attraction bought in 35% more Millennials than usual. (Skift

Brands who have jumped into VR may be making a very smart investment. A new survey from Greenlight VR reveals that over half of adult consumers say they are more likely to purchase from a brand that uses VR over a brand that doesn’t, most likely because 71% believe brands that use the technology seem more "forward-thinking and modern." Even consumers who have yet to try VR “had good things to say about the technology:” over nine in ten report “positive feelings” after watching an informational video on VR, 65% say they are interested in trying it, and 32% are surprised with its capabilities. (Adweek

GoldieBlox is continuing to go digital to spread the fundamentals of coding to kids. The educational brand “best known for its line of engineering toys aimed at young girls,” has launched their first paid app, GoldieBlox: Adventures in Coding. The puzzle-centric game follows Goldie, a young engineer delivering cupcakes, and asks players to “execute a sequence of commands,” to get her from one destination to another. The company has begun splitting their product development efforts between physical and digital, because “kids are spending increasingly more time playing on devices.” (TechCrunch

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

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